ANYONE CAN CATCH, EVERYONE HAS PREJUDICE BUT ME: changes and continuites of social representations about HIV and AIDS
HIV and Aids; Social Representations; changes; persistences
AIDS, the symptomatic manifestation of the Acquired Immunodeficiency Syndrome (HIV), has historically been marked by stigma and prejudice. Forty years since its discovery and considerable scientific advancements in understanding the disease and its treatment, it is possible to question the changes that have occurred in social thinking about the illness. The Theory of Social Representations provides a consistent theoretical framework for analyzing social thought and aims to understand common-sense theories about HIV and AIDS that currently circulate in our society. Thus, the overall objective is to investigate transformations and continuities in the social representations of HIV/AIDS among individuals who do not live with the virus. The specific objectives are as follows: 1) Identify changes in social representations over the years, 2) Identify continuities in social representations over the years, and 3) Examine similarities and differences in the representational field of HIV among the interviewees. Data collection was conducted through semi-structured interviews, and thematic content analysis facilitated the organization of response content into the following analytical categories: 1) Information about HIV and AIDS, 2) History of AIDS, 3) Perception of People Living with HIV and AIDS (PLWHA), and 4) Proximity of participants to the theme and PLWHA. It was concluded that despite changes in the medical and scientific spheres, there are still social resistances, such as the notion of high-risk groups, rooted in the early concepts of the epidemic. It was also observed that some elements of the representations of HIV/AIDS change over the years, shifting from a sense of imminent death to being associated with the possibility of life.