Northeast; popular music; identity; hybridization.
This paper investigates the musics, videoclips and performance of the singers Luana Flores and Jéssica Caitano, attempting to understand which discourses of Northeastern regionalism are built by them, to which degree and on which ways they reinforce the discourses consolidated in the region's history or ressignify them. Understanding the theme of regionalism in the context of Brazilian alternative music, on which discourses and elements of local belonging are manipulated in the midst of international electronic music and contemporary genres such as rap, it is also analyzed the value attributed by a midstream market (here represented mostly by alternative festivals) to the type of sounds made by such artists, work to which contributed, beyond a direct observation of the festival's schedule, interviews with organizers, curators and other agents of the Brazilian music business. Finally, the theme of sound hybridization is also the object of study, attempting to understand how the local and global musical elements mix in the music of both artists, on which ways these elements appear reconfigured in their hybrid sounds and how tools of international music can be used by musicians and producers to create local sounds.