UN Women's effort to gender equality: a study on the campaign HeforShe in Brazil
Social mobilization; gender equality; United Nations; HeForShe
This work aims to understand how the HeForShe campaign promoted by UN Women promotes and works towards gender equality in the Brazilian context. The work focuses specifically on analyzing the use of the internet as a mobilization strategy, seeking to identify the meanings attributed to the role of men as well as the social/political actors mobilized and their conception of the theme. The relevance of the research is justified by the importance of UN actions as the international mechanism with the greatest reference in the defense of Human Rights. The theoretical foundation of the investigation is academic literature on human rights, as well as critiques of some intrinsic ideals, such as universality, women's rights, and transnational social mobilization, especially feminist. The methodology for analyzing the empirical material is Critical Discourse Analysis - CDA (Fairclough, 2016), which starts from the three-dimensionality of the text, discursive practice, and social practice.