Banca de DEFESA: ANTONIA NIRVANA GREGORIO LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANTONIA NIRVANA GREGORIO LIMA
DATE: 28/04/2023
TIME: 09:00
LOCAL: Videoconferência Via Google Meet
TITLE:

THE KIDS AND TEENS’ DIGITAL INFLUENCE IN BRAZIL: MAPPING KIDFLUENCERS ON INSTAGRAM

KEY WORDS:

Childhood; Child influencers; Instagram; Sharenting; media personas.

PAGES: 145
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The present research aims to analyze the spectrum of kidfluencers (ABIDIN, 2015; KARHAWI, 2018; MENDES, 2020; PRIMO; MATOS; MONTEIRO, 2021) in Brazil and their impact on the spreading of meanings about what it is to be a child in contemporary times. In order to investigate this phenomenon, established at the heart of
studies about digital culture, consumption, and celebrities, a methodological combination was carried out. The first, of a quantitative and exploratory nature, aimed to map who are the main Brazilian kidfluencers through an online survey (KOZINETZ, 2014) carried out in the list “Top 1000 Instagram influencers”', made available by the HypeAuditor website. In view of the extensive material extracted through non- probabilistic sample research (MARCONI; LAKATOS, 2017), an analytical approach focused on early childhood was established. Subsequently, we apply the second methodology, with a qualitative approach, in order to identify which childhoods are mediated through the content of the five most popular Brazilian kidfluencers on
Instagram, aged between 0-6 years. This theoretical-methodological trajectory, supported by Roque Moraes (1999) and Laurence Bardin (2014), revealed the importance of sharenting (BROSH, 2016; BLUM-ROSS; LIVINGSTONE, 2018) in the biographical construction of kidfluencers. This can be classified into three types:
influencers by inheritance (RODRIGUES, 2019), influencers by media sponsorship, and influencers who leverage maternal content. Throughout the dissertation, the sociology of childhood is discussed (QVORTRUP, 2010; CORSARO, 2011; MARCHI; SARMENTO, 2017), the relationship between childhood and media (BUCKINGHAM, 2007, 2012; TOMAZ, 2019; GUEDES, 2016) in convergence with the consumption
(BAUMAN, 2008, 2011; TASCHNER, 2011; OROFINO, 2012; FONTENELLE, 2017), regulation of artistic child labor and commercial exploitation of children in the digital environment. 

COMMITTEE MEMBERS:
Externa à Instituição - BRENDA LYRA GUEDES GURGEL - UFPE
Interna - 2312853 - IZABELA DOMINGUES DA SILVA
Externa à Instituição - Maria Clara Sidou Monteiro - UFRGS
Presidente - 1805696 - ROGERIO LUIZ COVALESKI