Banca de DEFESA: MARIANA GONÇALVES MOREIRA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : MARIANA GONÇALVES MOREIRA
DATE: 27/04/2023
TIME: 09:00
LOCAL: VIA VIDEOCONFERÊNCIA GOOGLE MEET
TITLE:

AN OVERVIEW ON TRANSMEDIA RESEARCH IN BRAZIL (2008-2021)

KEY WORDS:

Systematic review. Content analysis. Transmedia. Approach categories.

 

PAGES: 252
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This thesis proposes an overview of studies on transmediation in Brazil. The starting point was the publication of the book “Convergence Culture” by Henry Jenkins (2008), the Brazilian edition, translated into Portuguese. For the corpus of analyses, were selected doctoral theses defended between 2008 and 2020, available in the CAPES Catalog, a Brazilian database, containing the keywords “transmedia”, “transmediation”, “transmedia narrative”, ( in Portuguese, “narrativa transmídia”, “narrativa transmidiática) and “transmedia storytelling”. Our methodological process was based on  systematic review, as presented by Garrido & Camilo (2019) and Cooper (2016), and content analysis proposed by Bardin (1977). With a corpus of 59 doctoral theses, 25 units of data extracted or interpreted in each thesis, distributed in 4 different groups, were investigated in depth and organized to create a scenario which allows to understand how transmedia as an area of studies was developed in Brazil. This data collection presented both quantitative and qualitative results, and created a database as in itself which is a contribution of the present work to the extent as it not only enabled the extraction of data and their analysis that allowed the construction of the proposed overview, but it also offers a survey capable of supporting other research on transmedia studies. Data and categories such as “main authors”, “predominant methodological choices”, and various demographics data, among others, were discussed and analyzed. We highlight as original categories 2 sets of data: one which discusses the field of production and the other, named approach categories. The research showed, among other points, the interest in transmedia studies in different areas of knowledge, such as Design and Education, but with a significant predominance in Communication. It also proved the influence of Henry Jenkins' thinking among Brazilian researchers, as well as the importance of research groups, such as the Observatório Ibero-americano de Ficção Televisiva – OBITEL Brasil, in promoting research on the subject, especially in Communication.

 

COMMITTEE MEMBERS:
Externa ao Programa - 3101190 - CECILIA ALMEIDA RODRIGUES LIMA - nullExterno ao Programa - 2243482 - DIEGO GOUVEIA MOREIRA - nullInterna - 1130893 - ISALTINA MARIA DE AZEVEDO MELLO GOMES
Externo à Instituição - RICARDO JORGE DE LUCENA LUCAS - UFC
Presidente - 1512228 - YVANA CARLA FECHINE DE BRITO