Banca de DEFESA: ELVIS MACIEL GUIMARÃES

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : ELVIS MACIEL GUIMARÃES
DATE: 30/03/2023
TIME: 13:00
LOCAL: Videoconferência Via Google Meet
TITLE:

EXPANDED AUDIENCE: co-production in the construction of transmedia journalism in Fantástico and Resumido Podcast

KEY WORDS:

expanded audience; transmedia; transmedia journalism.

PAGES: 233
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The new communication dynamics that have arisen since the popularization of the internet and digital devices and the emergence of digital social networks have led society to new stages of social relations. The new social paradigm leads both to substantial gains and to relevant problems, among which is the increase in crises of meaning due to the plurality of sources and the attack on some institutions responsible for the organization of meaning, as is the case of journalism. Faced with a credibility crisis, journalistic organizations are looking for ways to reaffirm themselves as a sustainable professional practice and as holders of symbolic power to construct reality. It is in this scenario that transmedia productions are presented as possibilities for these media organizations to reconnect with their audience by adopting a type of product based on user participation and the dissemination of content across different media. This thesis proposes to understand the potentialities and characteristics of the audience that not only passively consumes, but that interacts with transmedia journalistic products and, thus, understand how this audience co-produces meaning and participates in the construction of the social reality exercised by journalism. To this end, within a qualitative and exploratory bias, data collected from a month of observation of the transmedia products Fantástico, from Rede Globo, and Resumido, an independent podcast produced by a small team led by journalist Bruno Natal, were analyzed. This data was complemented by semi-structured interviews with the former Fantástico digital coordinator, Giovanni Sanfilippo, and with Bruno Natal himself. The analyzes followed a path that merged a deductive
method inspired by content analysis - which allowed the flow from theory to the object, with the elaboration of previous categories - with the inductive method, based on the Grounded Theory, from which it developed the flow from the object to the theory, with categories being created after contact with the studied products. The study presents the proposal for the concept of the expanded audience, which is a broad definition of the audience that has both expanded technical possibilities and expands its own ontology. The concept confirms some characteristics and possibilities foreseen in the theories visited, proposes some alterations in others and also proposes new authorial points.

COMMITTEE MEMBERS:
Externo à Instituição - João Canavilhas
Presidente - 1304560 - ALFREDO EURICO VIZEU PEREIRA JUNIOR
Externa à Instituição - FABIANA CARDOSO DE SIQUEIRA - UFPB
Interna - 2447602 - GIOVANA BORGES MESQUITA
Interno - 1655380 - HEITOR COSTA LIMA DA ROCHA