Banca de DEFESA: ADNA DA SILVA RODRIGUES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ADNA DA SILVA RODRIGUES
DATE: 24/03/2023
TIME: 10:00
LOCAL: Videoconferência Via Google Meet
TITLE:

A Voz da Lama: the role of a community radio in the fight against the coronavirus.

KEY WORDS:

community radio; community communication; coronavirus; community; Pina.

PAGES: 86
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The neighborhood of Pina, South periphery of Recife (PE), contrasts in its landscape luxury skyscrapers and floating houses on the edge of the basin that bears the same name. In 2020, with the pandemic of the new coronavirus, the neighborhood, which has one of the lowest rates of piped water and garbage collection in the city, had a new problem added to a long existing list: the increase in the mortality rate in the locality. There were more than 100 between 2020 and 2022. In this scenario of death and lack of public policies, Pina saw the birth of Radio Andada A Voz da Lama, community radio in activity in the Comunidade do Bodet, which since July 2020 proposed to act where government communication was not coming. Thus, the overall objective of the work is to understand the communication strategies used by the radio, in a joint work with the community for survival to the threat of the virus. Through participant observation, free interviews, semi-structured and content analysis, we seek to answer the research question, which is: what is the uniqueness of the radio A Voz da Lama in communicating the emergence of a pandemic to communities of popular contexts, in a time of health crisis and information? At a time of uncertainty, neglect of the Federal Government, false news and inefficient commercial communication regarding the prevention of Covid-19, the residents of Comunidade do Bode were protagonists and also impacted by integrated and accessible actions of non-formal pedagogical communication and assistance. It is that the radio of walking profile started to move through the alleys and the river basin to its listeners, via bicycle and sound boat, but this is not its only differential. In addition to generating income through the rental of local fishermen’s boats for distribution of content at a time of financial instability, the radio also promoted educational actions door to door, through the use of megaphone, distribution of pamphlets and collage of lambes, reaching an audience beyond those who consumed their content. Although A Voz da Lama "did not change the world of communication", as the founder of the Livroteca and the mobile vehicle Kcal Gomes (2022, in an interview with the researcher), it would be wrong to ignore the contributions to the niche that the radio set out to achieve, the part more "inside" the neighborhood.

COMMITTEE MEMBERS:
Interna - 3227594 - CRISTINA TEIXEIRA VIEIRA DE MELO
Presidente - 2447602 - GIOVANA BORGES MESQUITA
Externa à Instituição - PATRÍCIA MONTEIRO CRUZ MENDES - UFPB