Banca de QUALIFICAÇÃO: KLENNY ELLEN ALVES DA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : KLENNY ELLEN ALVES DA SILVA
DATE: 24/02/2023
LOCAL: Videoconferência Via Google Meet
TITLE:

Is everything #publi? A subtle, complex and political dimension of advertising's new guise in people's daily lives

KEY WORDS:

daily; consumption, digital networks; advertising; surveillance and algorithm.

PAGES: 35
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

Born, grow, post and die. The life cycle of the contemporary individual has undergone changes over the years, and may even post before birth. Our everyday life is being presented daily to everyone around the globe, we are
inserted into the virtual panopticon of social networks from an early age and, with that, we are bombarded by advertising communications that are increasingly personalized and suitable for reading our data trails. Dominated
by algorithms, we are increasingly immersed in the world of screens, we have re-signified relationships to prioritize online contact and we have brought fertile ground to the arena to sow everyday advertising. Can everything turn into advertising, after all? In order to try to understand this process of transformations in everyday life and in communication, Zuboff, Domingues, Bucci, Han and Bauman help us to try to retrace this path to the present, in addition to making it possible to see new routes.

COMMITTEE MEMBERS:
Externa à Instituição - Anna Carolina Franco Bentes
Presidente - 2312853 - IZABELA DOMINGUES DA SILVA
Interno - 1805696 - ROGERIO LUIZ COVALESKI