Banca de DEFESA: JULIA AFONSO LYRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JULIA AFONSO LYRA
DATE: 28/02/2023
TIME: 10:00
LOCAL: Videoconferência Via Google Meet
TITLE:

Being a migrant, becoming an influencer: visibility, inspiration and belonging strategies of Venezuelan migration in Brazil

KEY WORDS:

Inspirational culture; Digital influencers; Transnational migrations; Belonging; Visibility.

PAGES: 172
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This research is located at the interface between the communicational field and migration studies and has as its object Venezuelan migrants who act as aspirants and micro digital influencers in Brazil. In this sense, the work proposes to understand how becoming an influencer constitutes a means of negotiating belonging for these migrants, thinking about the relation between the mediatization of their life trajectories, experiences and intimacies and the desire to belong and insert themselves in the receiving society. To achieve our goals, we incorporated the theoretical-methodological approach of ethnography and assumed the social networking platforms Youtube and Instagram as research fields, aligned with the perspective of building a multi- situated ethnography (MARCUS, 1995, 2012). As the main results of the dissertation, we observed that personal experiences are shared not only to supply informational demands related to the migration project, but also to
arouse the interest and curiosity of others and thus negotiate recognition in the new context. In the midst of this search for legitimacy, the migrant incorporates the figure of the resilient subject capable of overcoming the adversities that are imposed on him, making use of an inspirational rhetoric (CASAQUI, 2017, 2019, 2021) that enables a meritocratic recognition on the part of Brazilians. We also noticed that the construction of personal history as a trajectory of overcoming obstacles is also what allows the influencer to be seen as an example that can be reproduced by his foreign followers, eager for references that can guide their actions in the new cultural universe. Despite the visibility and admiration gained from the audience, it appears that there is a fine line between hostility and hospitality, since the reception of the Venezuelan migrant is conditioned to its adequacy to the expectations and desires of the host society.

COMMITTEE MEMBERS:
Interna - 3227594 - CRISTINA TEIXEIRA VIEIRA DE MELO
Externo à Instituição - Mohammed Elhajji - UFRJ
Presidente - 3091531 - SOFIA CAVALCANTI ZANFORLIN