Banca de DEFESA: RAFAEL FILIPE SOUZA DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RAFAEL FILIPE SOUZA DA SILVA
DATE: 15/02/2023
TIME: 09:00
LOCAL: Videoconferência Via Google Meet
TITLE:

Avatarization and Performance in Pop Music: a study from virtual singers Hatsune Miku and Lil Miquela

KEY WORDS:

avatarization; performance; pop music; virtual singers.

PAGES: 100
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This research aims to investigate the concepts of avatar and avatarization nowadays, from the digital sphere and pop culture, in the context of Communication and Performance Studies. In this sense, we problematize displacements and recontextualizations of human beings and corporations, in the context of Pop Music, considering the processes of symbolic synthesis involved in the generation of avatars, seeking to understand to what extent these processes are related to performative acts. Initially, we carried out a historical retrospective of the term avatar, which dates back to the Hindu theological narrative, and the social performance that we call avatarization. Then, we began to outline an analytical possibility of communicational phenomena based on what we call the perspective of avatarization, guided by questions that allow us to focus on this process of interdimensional transit, through which a body, named as avatar, is created with the specific purpose of acting in another dimension in relation to the original dimension of its creators. Afterwards, we proceeded to study the performances of the virtual singers Lil Miquela and Hatsune Miku, through the theoretical-methodological tools of dramas and performance scripts, in the wake of the thoughts of Diana Taylor, Thiago Soares, Adriana Amaral and Beatriz Polivanov. Our analyses indicate that the effort of expressive coherence appears as an important resource of the corporate storytelling incorporated by the virtual singers, see the narrative of miscegenation in Lil Miquela, which is based on strategic appropriation processes of Afro-diasporic aesthetics and bodies, and the efforts to foster empathy and promote collaborative creation around Hatsune Miku. The research also highlights the decisive role of infrastructures in pop music and the consolidation of new corporealities defined by digital.

COMMITTEE MEMBERS:
Externa à Instituição - ADRIANA DA ROSA AMARAL
Interno - 1121252 - JEDER SILVEIRA JANOTTI JUNIOR
Presidente - 2322090 - THIAGO SOARES