Banca de DEFESA: MANUELLA TEIXEIRA VIDAL

TELEVISION AND NEW HABITS - BEHAVIOR MAPPING FROM THE VIEWER IN RECIFE IN THE DIGITAL SCENARIO

television; behavior; viwers; etnographic; digital

Since its inception, television has been constantly changing. Accompanying the changes in the medium, the behavior of viewers has also been changing over time, especially in the current convergence, multiplatform and digital scenario. Even in this new scenario, in which other screens began to compete with television for the viewers’ attention or to complement and redefine the act of watching TV, the medium continues to occupy a prominent place in the routine of the Brazilian population, but assuming new roles, functions, characteristics and meanings. In order to map the the viewer’s behavior in this current digital scenario, we have developed in this research an ethnographic study of the audience, which compares the habits and relations that the low and high income populations of the city of Recife establish with television. In this sense, the study points out the differences and similarities in TV consumption between the two groups studied and also the behavioral tendencies of these families related to the habit of watching TV in Recife.