Banca de DEFESA: EMILLY BELARMINO COSTA DE OLIVEIRA

The Instaseries Phenomenon: The Aesthetics of Serial Instagram Micronarratives

Instaseries. Audiovisual. Social networks. Amateurism. Instagram.

The project aims to understand the interrelationships between new media and audiovisual productions, specifically the serial fictions available on the Instagram application platform. Named social cinema, Instaserie and Nanoserie by the app's own creators, it is believed that these productions, thanks to their hybrid and multimedia language, narrative rhythm, the short duration of episodes, style and editing, bring new features to series productions distributed online. Our journey will start with a debate about amateur images, their emergence, confrontations and their growing proliferation with the emergence of the internet. We will move on to a discussion about increasing serial culture, focusing on network consumption, until we reach the idealized and disseminated productions in online environments, focusing on Instagram. As we move further into the discussion on Instagram, we will introduce the phenomenon of Instaseries in order to understand its origin and main features. Finally, we will try to identify, through the productions of the brazilian group @1Quarto, the aesthetic, narrative and visual processes, in addition to the possibilities of parallel interaction resources that are offered to users, aiming to understand how the experiments arising from this phenomenon have affected the audiovisual market.