Banca de DEFESA: YARA MEDEIROS DOS SANTOS

VISUAL JOURNALISM IN NARRATIVES FROM THE GREAT BRAZILIAN REPORTAGE

Visual Culture. Journalistic production. Design. Photojournalism. Multimedia editing.

This thesis discusses the construction of visual journalism in the narratives of great reports produced in Brazil, showing characteristics of the journalistic visual culture in the trajectory of its production. The theoretical basis seeks to establish how the visual resources work together in the great report as narrative elements, articulating words, images and design. The research revisits the history of expressive journalistic productions, presenting an illustrated historiography of the great report with Brazilian and foreign examples, among them, the magazines O Cruzeiro, Diretrizes e Realidade; and Jornal do Brasil and Jornal da Tarde. The thesis also discusses the valorization of this area in Brazil, presenting graphic transformations that reached the press during the transition to digital means of production. A methodological matrix was elaborated to put on the path of the visual journalism of the great report and its contemporary production. The analysis established plans, divided into structural, functional and expressive elements, based on the pragmatic analysis model of the narrative. From them, the main parameters were identified: visual narrative, editing, design and visibility. Fifteen professionals from visual production teams were also interviewed. The methodology created by Lluís Codina (2004) was adapted to systematically organize the look on the reports, creating indicators and observation phases. The thesis presents a dense analysis of four great contemporary reports from the newspapers O Povo (CE), Jornal do Commercio (PE), Estado de Minas (MG) and O Estado de S. Paulo (SP), in addition to citing other examples. The research revealed a period of rupture in visual journalism with changes in functions and the enhancement of new visual experiences for screen readers and the need to train visual journalists.