Being a migrant, becoming an influencer: visibility, inspiration and strategies of belonging in the Venezuelan diaspora in Brazil
Culture of inspiration; Digital influencers; Transnational migrations; Belonging; Visibility.
The present research is situated at the interface between the communicational field and migratory studies and brings as an object Venezuelan migrants who act as aspirants and digital micro influencers in Brazil. In this sense, the work proposes to understand how becoming an influencer constitutes a means of negotiating belonging for these migrants, thinking about the relationship between the mediatization of their life trajectories, experiences and intimacies and the desire to belong and insert themselves in the receiving society. To achieve our goals, we incorporated the theoretical-methodological approach of ethnography and assumed the social networking platforms Youtube and Instagram as research fields, aligned with the perspective of building a multi-situated ethnography (MARCUS, 1995; 2012). As preliminary results, we observed that personal experiences are shared not only to supply information demands related to the migratory project, but also to arouse the interest and curiosity of others. We realize, therefore, that the personalities in visibility become examples capable of inspiring an audience from their life stories, narratives that also have the potential to become economic capital within the logic of the platforming of work.