Banca de DEFESA: MICHELE WADJA DA SILVA FARIAS

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : MICHELE WADJA DA SILVA FARIAS
DATE: 20/06/2022
TIME: 09:00
LOCAL: Videoconferência Via Google Meet (Pandemia Covid19)
TITLE:

ON THE SHORT WAVES OF COSMOPOLITANISM: The Casé Radio Show and the origins of the Brazilian commercial radio.

KEY WORDS:

Programa Casé radio Show; radio; cosmopolitanism; history of the radio; fandom.

PAGES: 200
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This thesis investigated how the Programa Casé (1932-1951) became a symbol of modern and innovative radio programming in the 1930s and 1940s. Our corpus was composed of bibliographic and audiovisual references and
interviews with artists and singers from this time. In addition to the digital collection of the National Library, specifically the Magazines Fon-Fon, and O Malho, besides the newspapers O Paiz and Correio da Manhã. From the
interdisciplinarity with History, we use the qualitative method of the case study, which dialogues with the methodological procedure of micro-history. The analysis of our corpus was composed of the methodological approach of the “evidential paradigm” of the Italian historian Carlo Ginzburg. We also have analyzed the practices of the professionalization of the radio artists which have started by the program, such as the cash payment for all the artists and the exclusivity contract. The research also analyzes the prominence given by the radio program to national musical production, hitherto marginalized, because it predominantly was produced by blacks and migrants in the early 20th century. Besides that, we describe how the brazilian radio program was influenced by the broadcasting techniques from abroad, such as the commercials, the radio theater, and the introduction of
background music. Using the report about shortwave radio listening by Ademar Casé, the Brazilian program creator, we investigated the Casé Program as a scenario based on the cosmopolitan openness of a global experiences radio program. The investigation discovered the same practices of cosmopolitanism in everyday life between the radio attractions created in the United States and the Brazilian radio. This thesis proposes in an unprecedented manner the elaboration on a cosmopolitan relationship, with similarities and differences, between the Casé Program and the Chicago program The All-Negro Hour (1929-1935). Both radio programs were pioneers in proposing popular, comercial programming on the radio focused on innovation and broadcasting of musical genres considered worthless by some listeners, such as jazz and blues in the United States; “samba” and emboladas in Brazil. This investigation also covers the behavior patterns that bring us evidence of nascent fan culture, also permeated by the American influence, in the origin of Brazilian radio and especially in Programa Casé. 

BANKING MEMBERS:
Externa à Instituição - Sônia Virgínia Moreira
Externa à Instituição - ADRIANA DA ROSA AMARAL
Interna - 1134091 - ANGELA FREIRE PRYSTHON
Interna - 3091531 - SOFIA CAVALCANTI ZANFORLIN
Presidente - 2322090 - THIAGO SOARES