Banca de DEFESA: FLAVIA GONCALVES DE MOURA ESTEVAO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : FLAVIA GONCALVES DE MOURA ESTEVAO
DATE: 13/04/2022
TIME: 14:00
LOCAL: Videoconferência Via Google Meet (Pandemia Covid19)
TITLE:

Who is the young consumer fan of the Brazilian telenovela? Study on motivations, performances and consumption practices.

KEY WORDS:

Consumption, Young fans, Telenovela, Reception.

PAGES: 233
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This thesis is the result of an investigation that was able to broaden the characterization of the young telenovela fan from a reception study, categorizing and interpreting the reports of Brazilians, between 15 and 35 years old, about their relationships with the cultural product. The general objective was to present a notion about this consumer segment, mapping and linking, in an original way, contextual conditions (demographic circumstances, social, cultural and symbolic capital), their motivations and modes of exposure (performances - intensity, selectivity, means, commitment - and practices) in the uses of the product. The main hypothesis, extrapolating idolatry stereotypes, is that telenovela fans present behavioral aspects that are not being predicted or analyzed in all their specificity, beyond their practices, mainly online, as a way of defining them. In the methodological course, through a non-probabilistic sample of eleven interviewees, among men and women from different Brazilian cities, a qualitative study was drawn up, without the pretension of a generic conception, but rather, particular, detailed and under a more in-depth exploration. In order to do so, there was a combination of quantitative and qualitative methods, such as: a recruitment survey, in-depth interviews and content analysis as relevant linking tools of analysis and consistency in the proposal of a presentation of the young fan of the Brazilian telenovela. In the interpretation of telenovela consumption reasons, the perception of the intentional use of the cultural product was used, from the epistemological perspective of the “Uses and Gratifications” theory, developed under the studies of Mcquail et al. (1972) and Blumler (1979). In order to think about the continuous relationship between the young fan and this fictional television narrative, choosing to expose himself to the cultural product for a given reason, in a certain personal, social and cultural circumstance and under an evaluation of the satisfied expectation, the behavior was triggered from the perspective of consumption. epistemologically developed as a sociocultural agent. As evidence, motivational indicators, particular and collective cultural repertoires, values and beliefs, interactions and consumption performances were described that could deepen details about affectivity, social exchanges and attitudes that give another contour to young telenovela fans. It is a powerful consumption and its practices and levels of participation with media offers, even more by digital means, are only a part, a portion of the effects and not the root of the whole set that characterizes and can define this consumer segment.

BANKING MEMBERS:
Externa à Instituição - ANA CIRNE PAES DE BARROS - IFRN
Externa à Instituição - CLAUDIA DA SILVA SANTOS - IFPE
Presidente - 1654570 - KARLA REGINA MACENA PEREIRA PATRIOTA
Externa ao Programa - 3091536 - LIVIA VALENÇA DA SILVA FRANÇA
Interno - 1805696 - ROGERIO LUIZ COVALESKI