Banca de QUALIFICAÇÃO: ANTONIA NIRVANA GREGORIO LIMA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ANTONIA NIRVANA GREGORIO LIMA
DATE: 25/03/2022
LOCAL: Via Videoconferência Google Meet (Pandemia Covid19)
TITLE:

THE KIDS AND TEENS’ DIGITAL INFLUENCE IN BRAZIL: MAPPING KIDFLUENCERS ON INSTAGRAM

KEY WORDS:

Comunication; Childhood; Kidfluencers; Instagram.

PAGES: 76
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This research has the purpose of mapping whom the principal Kidfluencers in Brazil are and identify standards on their digital content. To achieve this goal, a combination of methodologies were needed. The first one was based on a netnography and exploratory research (KOZINETZ, 2014), coordinated by a data survey collected on the list “The 1000 most popular influencers on Instagram”, available on HypeAuditor’s website. The second, based on the sieve of categorical content analysis inferred by Laurence Bardin (2011), guided the data interpretation of the material once collected. The bibliographic references are grounded by the Kidfluencers Studies on the Digital Influencers spectrum (KARHAWI, 2018; MENDES, 2020; PRIMO; MATOS; MONTEIRO, 2021), on the Social Construction of Childhood (QVORTRUP, 2010; CORSARO, 2011; MARCHI; SARMENTO, 2017) and on the relationship between Media and Childhood (BUCKINGHAM, 2007, 2012; TOMAZ, 2019; GUEDES, 2016) connected by traces of Consumer Culture (BUCKINGHAM, 2007, 2012; TOMAZ, 2019; GUEDES, 2016).

BANKING MEMBERS:
Externa à Instituição - Maria Clara Sidou Monteiro - UFRGS
Externa à Instituição - BRENDA LYRA GUEDES GURGEL
Interna - 1923882 - CAROLINA DANTAS DE FIGUEIREDO
Presidente - 1805696 - ROGERIO LUIZ COVALESKI