Banca de DEFESA: JAKELYNE DOS SANTOS BARBOSA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JAKELYNE DOS SANTOS BARBOSA
DATE: 17/02/2022
TIME: 08:00
LOCAL: Videoconferência Via Google Meet (Pandemia Covid19)
TITLE:

COMMUNICATION AND CONSUMPTION: A STUDY ON KOREAN K-POP AND ITS INFLUENCE ON IDENTITY TRAINING AND CONSUMPTION PRACTICES OF PERNAMBUCO FANS.

KEY WORDS:

K-pop; Consumption; Identity; Affection; Digital social networks.

PAGES: 84
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The present work presents reflections on the history of South Korean pop culture and points out the consumption habits of young Pernambuco fans of k- pop, a South Korean musical genre, mainly responsible for Hallyu (railiu), or Korean Wave, which consists of the " export” of its culture to different countries of the world. In addition to this objective, we discuss the formation of identity permeated by the economy of affection and the power that it exerts in their lives, differentiating them from other consumers, in a new business logic based on desire. This being, not only a mere acquisition of a product, but the desire to be part of a community that, for the most part, supplied the yearnings of social recognition and belonging. Through in-depth interviews with k-popers (k-pop fans), from the state of Pernambuco, we propose to know even more in depth who this Pernambuco fan is who consumes, not only products alluding to K-Pop, but also the South Korean culture in general, as well as facing structural patriarchy, in its main centers of conviviality, in order to be closer and closer to their idols. With the research, it was discovered, among others, that digital social networks are the main platforms for the interaction of fans with each other, with their idols and with k-pop as a whole, in addition to the fact that the consumption of products occurs by affection, being a way, not only to remain in constant contact with the k-pop universe, but also to keep themselves emotionally balanced, having direct repercussions on their identity formation.

BANKING MEMBERS:
Presidente - 1654570 - KARLA REGINA MACENA PEREIRA PATRIOTA
Externa à Instituição - MARCELA COSTA CARNEIRO DA CUNHA - UFRN
Interno - 1805696 - ROGERIO LUIZ COVALESKI