Banca de DEFESA: EDUARDO JOSE MELO RODRIGUES DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : EDUARDO JOSE MELO RODRIGUES DA SILVA
DATE: 24/02/2022
TIME: 08:30
LOCAL: Videoconferência Via Google Meet (Pandemia Covid19)
TITLE:

WHAT SUCCESS DOESN'T TELL US: failure as performance gap in the digital dynamics of pop music

KEY WORDS:

Digital Culture. Failure. Pop Music. Performance.

PAGES: 101
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

In pop music, the idea of failure presents a debate that defines the data of artist sales as a marker of success, emphasizing strong commercial  relationships that guide much of the horizon of expectations of the music industry. Thus, the failure would be perceived from an essentially quantitative logic. The perspective of this investigation is to take failure as an analytical deviation capable of revealing unforeseen events that strain the music market. This dissertation articulates the digressive power of failure, which is present as a gap that sometimes attracts, sometimes repels stagnant formulas of capitalist logics. From the performance concepts of Diana Taylor (2013) and the notions of failure as a deviant disposition from Jack Halberstam (2020), it is proposed to understand the market scripts and to what extent pop music artists will dramatize them. Therefore, I try to frame the performance gaps of failure in the context of digital culture, listing the performances of fans and pop artists on social networking sites, based on the case studies of the forum BCharts and the singers Katy Perry, Christina Aguilera and Mariah Carey.

BANKING MEMBERS:
Externo à Instituição - LEONARDO GABRIEL DE MARCHI - UFRJ
Interno - 1805696 - ROGERIO LUIZ COVALESKI
Presidente - 2322090 - THIAGO SOARES