The secular presence in its religious face: a problem about the use of religious elements in the entertainment of the Igreja Universal do Reino de Deus
Igreja Universal do Reino de Deus; gospel entertainment; Speech analysis; Consumer Culture; " The 10 Commandments - The Movie".
In the present work we seek to reflect about the use of basic elements of Brazilian neo-Pentecostal culture, especially the precepts spread by the Igreja Universal do Reino de Deus (IURD), for that we take as a guiding point the testimony present in the gospel media product "Os ten commandments - The Movie” (2016). So, we propose a study that contemplates the neopentecostals dynamics and their symbolic productions as a cultural manifestation rich in meanings and stimuli, capable of articulating the reality of the faithful and the biblical text in favor of their contemporary symbolic readings. With this, we seek to understand how the IURD represents yours imaginary in filmic audiovisual entertainment, employing in this reflective exercise its notions of the Theology of Prosperity and Spiritual Warfare. For this, we was built the theoretical framework focuses on three major areas of the human sciences: religion, communication and Discourse Analysis (DA). For the composition of the research corpus and method of analysis, the objective was to understand the messages contained in the film "Os ten commandments - O filme", opting to carry out an analysis in the light of discursive memory, as postulated by Pêcheux, using by clipping the notions of Spiritual Warfare and Theology of Prosperity present in the testimony of the character Josué.