Banca de QUALIFICAÇÃO: JAKELYNE DOS SANTOS BARBOSA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : JAKELYNE DOS SANTOS BARBOSA
DATE: 30/11/2021
LOCAL: Via Videoconferência Google Meet (Pandemia Covid19)
TITLE:

COMMUNICATION AND CONSUMPTION: A STUDY ON KOREAN K-POP AND ITS INFLUENCE ON IDENTITY TRAINING AND CONSUMPTION PRACTICES OF PERNAMBUCO FANS.

KEY WORDS:

K-pop; Consumption; Identity; Negotiation; Digital social networks.

PAGES: 53
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This work presents reflections on the history of South Korean pop culture and points out the consumption habits of young people from Pernambuco who are fans of k-pop, a South Korean musical genre, mainly responsible for Hallyu (railíu), or Korean Wave, which consists of the “export” of its culture to different countries around the world. In addition to this objective, we discuss the formation of the identity of these fans through consumption, also seeking to apprehend which power relations are exercised between them and their coexistence nuclei, within the order of discourse, performance and power. Through in-depth interviews with k-popers (k-pop fans) from the state of Pernambuco, we propose to investigate the existence of negotiations present in the consumption of these fans and their main social centers (family, friends and co-workers), to better understand how these relationships occur and, consequently, the influence that this gender exerts on their identity formations. With the research, it was discovered, among others, that digital social networks are the main platforms for fans to interact with each other,
with their idols and with k-pop as a whole, in addition to the fact that the consumption of products occurs by affection, being a way not only to stay in constant contact with the k-pop universe, but also to keep emotionally balanced.

BANKING MEMBERS:
Presidente - 1654570 - KARLA REGINA MACENA PEREIRA PATRIOTA
Externa à Instituição - MARCELA COSTA CARNEIRO DA CUNHA - UFRN
Interno - 1805696 - ROGERIO LUIZ COVALESKI