Banca de QUALIFICAÇÃO: RAFAEL LEANDRO DE SOUZA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : RAFAEL LEANDRO DE SOUZA
DATE: 29/11/2021
LOCAL: Via Videoconferência Google Meet (Pandemia Covid19)
TITLE:

HAS THE FUTURE STARTED? television, streaming and the changes in TV Globo productions in search for a new audience in the platform Globoplay

KEY WORDS:

Communication; Television; TV Globo; Globoplay; Netflix; Streaming.

PAGES: 45
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The great success in audience and profi of streaming platforms, especially Netflix, caused changes that are still underway within the entire audiovisual industry and puts the traditional notions of television to the test. TV Globo is the Brazilian channel that moves faster in the country from a commercial strategy point of view in order to maintain its prestige and attract a new type of audience. This research observes Globoplay, an on-demand content service launched by TV Globo in 2015. Since then, it has received substantial investments to create different dynamics in connection with Broadcast Television (and later with subscription channels).Searching for new models of businesses, one of the main strategies is to launch productions on the streaming service before the debut on Broadcast TV. The leading objective of this paperwork is to understand if this process of anticipating the launching of contents on streaming changes the basic ways of producing television drama by the largest TV channel in the country. The series chosen to lead this investigation is the romantic comedy “Shipados”(2019), released on Broadcast TV more than a year after its debut on Globoplay. In addition to studying this dynamic, another topic which needs it is “Watch today tomorrow's chapter”, a strategy used by the Brazilian streaming platform to anticipate unreleased episodes of a telenovela exclusively for its subscribers. Understanding television as a cultural phenomenon beyond technology, as defended by Raymond Williams, the research explores the hegemonic history of TV Globo and how it influences the execution and consolidation of Globoplay. It is also important to pay attention to the company’s attempt, which now presents itself as a media tech group, to balance the broadcasting tradition with new business models evidenced by Netflix, which means establishing partnerships with other international media conglomerates.

BANKING MEMBERS:
Externo à Instituição - CARLOS HENRIQUE SABINO CALDAS
Presidente - 1304560 - ALFREDO EURICO VIZEU PEREIRA JUNIOR
Interno - 2247848 - RODRIGO DO ESPIRITO SANTO DA CUNHA