Banca de QUALIFICAÇÃO: JULIANA KATHLEEN BARBOSA DE VASCONCELOS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : JULIANA KATHLEEN BARBOSA DE VASCONCELOS
DATE: 10/11/2021
LOCAL: Via Videoconferência Google Meet (Pandemia Covid19)
TITLE:

DIGITAL INFLUENCERS AND VISIBILITY VERSUS SURVEILLANCE: the overexposure of the self, uninterrupted surveillance and new forms of punishment in digital social networks.

KEY WORDS:

consumption; digital social networks; digital influencers; visibility; surveillance.

PAGES: 66
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

This research proposes to discuss and expand the reflections about the power that social values, propagated by the narratives of digital influencers, have to attract or drive away brands and consumers from their idols. For that, it will use the qualitative research methodology and the use of the following associated techniques: netnography (KOZINETS, 2002), in-depth interview (DUARTE, 2009) and discourse analysis (FOUCAULT, 2004, 2008). It will include a broad bibliographic review related to the themes of consumption of social values (HELLIN, 2007), spectacularization of private life (SIBILIA, 2008) and culture of inspiration (CASAQUI, 2015). Thus, the study intends to contrast two elements considered substantial for the figure of influencers, the search for visibility in cyberspace and the surveillance resulting from all this exposure.

BANKING MEMBERS:
Externa à Instituição - ISSAAF SANTOS KARWAHI - USP
Presidente - 2312853 - IZABELA DOMINGUES DA SILVA
Interno - 1805696 - ROGERIO LUIZ COVALESKI