Banca de DEFESA: RODRIGO PHELIPE RODRIGUES LOPES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RODRIGO PHELIPE RODRIGUES LOPES
DATE: 20/08/2021
TIME: 09:00
LOCAL: Via Videoconferência Google Meet (Pandemia Covid19)
TITLE:

Consumption and tween identity expression in digital content produced by female child-teenagers

KEY WORDS:

tween; childhood; gender; consumption; identity; TikTok.

PAGES: 250
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

Amidst the Covid-19 pandemic, the increasing popularity of TikTok enabled a large part of its content to go beyond the limits of the platform. At that time, the world was confronted with predominantly white young girls dancing in front of their cameras. Wherever they recorded their performances, their backdrops would frequently display their shared social and economic privileges. The above listed characteristics, altogether, constitute the tween, a female identity that takes place between late childhood and early teenhood, an identity also inherently connected with consumer culture. This ideal model of femininity is heavily spread through contemporary media, approaching and encouraging young girls to transport their identity choices to the scope of consumption. Hence, given the growing engagement of young people online, this research aims at understanding how consumption is mobilized by Brazilian young female digital influencers on TikTok to outline and express their tween identities. With the purpose of achieving the mentioned goal, an Analysis of Moving Images (ROSE, 2015) was run, showing broader results. We identified what seemed to demonstrate a transversality and a multifunctionality of consumption. Goods and practices associated with that activity can be seen among different types of content those young influencers post on their TikTok profiles. The former elements supported the efforts the girls made to express several traits that position themselves within the archetypical model labeled as tween.

BANKING MEMBERS:
Externo à Instituição - BRENDA LYRA GUEDES GURGEL
Interna - 2312853 - IZABELA DOMINGUES DA SILVA
Presidente - 1805696 - ROGERIO LUIZ COVALESKI
Externa ao Programa - 2133092 - SORAYA MARIA BERNARDINO BARRETO JANUARIO