Banca de DEFESA: VITORIA REGIA GALVAO DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : VITORIA REGIA GALVAO DA SILVA
DATE: 02/05/2024
TIME: 09:30
LOCAL: MINIAUDITÓRIO DO PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO
TITLE:

From traditional means of communication to social media: the construction of the UFPE Research Bulletin

KEY WORDS:

Science Popularisation. Digital Social Networks. Media. Journalism

PAGES: 129
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

The main objective of the present study is to analyse how the transition from traditional means of communication to social media for scientific popularisation was conducted by the Social Communication Office of the Federal University of Pernambuco – Ascom UFPE. Having the paradigm of media convergence as our starting point, we investigated how Ascom started to use the internet as a channel for popularisation of UFPE’s scientific production through the Research Bulletin, a native digital periodical. To better understand the publication’s construction, we chose to adapt a qualitative-quantitative approach which combined interviews with professionals from the Communication Office and the analysis of 730 texts from the Bulletin, published between 2005 and 2021. Based on studies on scientific popularisation by authors such as Barata, Bueno, Epstein, Gomes and Zamboni, the present work verifies the importance of the digital newsletter produced by Ascom. The research investigated how the Communication professionals’ self-learning, the lack of technical and human resources, and the lack of institutional support affected the process of building the Research Bulletin as a product for the Internet. We have found that the long-lived publication, present on different digital media platforms, plays a relevant role in disseminating UFPE's knowledge production among the academic community, the press and society in general; establishes a model for scientific popularisation in universities; and contributes to the training process of
journalism students who participate in internship programs in the Communication Office.

COMMITTEE MEMBERS:
Interna - 1923882 - CAROLINA DANTAS DE FIGUEIREDO
Externo à Instituição - DIOGO LOPES DE OLIVEIRA - UFCG
Presidente - 1130893 - ISALTINA MARIA DE AZEVEDO MELLO GOMES