EDUCOMMUNICATION, DECOLONIALITY, AND ALGORITHMS: INDIGENOUS COMMUNICATORS ON INSTAGRAM
Post-colonialism; Decoloniality; Indigenous Peoples; Social Movements; Social Networks; Algorithm;
Educommunication is a field that seeks to integrate education and communication, empowering communities and citizens to utilize media to promote a better understanding of local issues, raise awareness about the power of community engagement in society, and emphasize the role of communication and dialogue in knowledge construction and the pursuit of improved living conditions. Building upon the principles of educommunication
and decolonization, this research conducts an analysis of profiles and content produced by indigenous users on Instagram, investigating the operationalization of platforms and their algorithms. Recognizing the significance of disseminating decolonial content on digital social networks for societal awareness, the aim is to spark discussions and propose ideas that contribute to educommunicative practices, incorporating the importance of advertising knowledge in presenting ideas on social media.