The transmedia special reporting: a scripting proposition
Journalism; Transmedia; Special reporting; scripting; Method.
This thesis proposes a scripting method for transmedia special reporting based on language studies and applied research carried out with journalism students from public universities, especially in the absence of more specific references to supporting transmedia journalistic practice. Based on research and analysis that highlighted the importance of thematic relationships for the textual configuration of this type of reporting (Macedo, 2019), a methodological tool called a media-thematic map was developed, which allows us to visually represent the transmedia expansion strategies of texts associated with a reference text, along the lines of transmediation (Fechine, 2018). The successive stages that constitute the method are: a) characterization of transmedia journalism; b) discussion of the transmedia project; c) scripting of the reference text; d) scripting of the expansion texts; e) revision of the media-thematic map; f) transmedia journalistic production; and g) transmedia journalistic circulation. The proposed tool and method were put to the test in Journalism courses at the Federal University of Pernambuco (UFPE) and the Federal University of Alagoas (UFAL), demonstrating that scripting for transmedia special reporting, based on the unfolding of thematic aspects, is both theoretically and operationally sustainable. The scripts produced by the students using the method showed that it effectively stimulates the development of expansion texts, advancing the thematic pathway according to certain more general argumentative organizations. The research confirmed the operability of the thematic-media map for teaching journalism and, based on the evaluation made by journalists in training, also indicated its potential for use by professionals, which could be carried out in future experiments