EDUCOMMUNICATION, DECOLONIALITY, AND ALGORITHMS: INDIGENOUS COMMUNICATORS ON INSTAGRAM
Educommunication; Post-Colonialism; Decoloniality; Indigenous Peoples; Social Movements; Social Networks; Algorithm;
Educommunication is a field that seeks to integrate education and communication, empowering communities and citizens to use media to promote a better understanding of local issues, raise awareness within communities about the power of community articulation in society, and emphasize the role of communication and dialogue in
knowledge construction and the achievement of improved living conditions (Peruzzo, 1998; Soares, 1999; Martin-Barbero, 1999; Sodré, 2012). Building upon the proposal of educommunication and decolonization (Quijano, 1992),
this research analyzes profiles and content produced by indigenous Instagram users, investigating the platform's operation and its algorithm. Considering the significance of disseminating decolonial content on digital social networks for societal awareness, the aim is to generate discussions and proposals that will contribute to educommunicative practices, incorporating the importance of advertising knowledge in conveying ideas on social media.