How make news through microvideos: analysis of the journalistic content of UOL Notícias, in the Reels (Instagram)
Digital journalism; social media; microvideos; Instagram Reels.
This research analyzes the production of journalistic content through microvideos, which are short videos that can be edited within social media, such as TikTok, Instagram (Reels) and Youtube (Shorts). For this, it analyzes
the format of publications via Reels on the UOL Notícias profile, on Instagram. Although most of its content shared on social media maintains the traditional news format, journalism has been exploring new tools to try to connect with younger generations.