“Better than the growth, only watching the fall:” the ruptures dynamics on sense communities through cancel culture.
Sense Communities; Cancel Culture; Social Media; Twitter; Instagram.
Cancel culture got stronger during the early years of the third decade of the 21st century, specially on social media, like Twitter and Instagram. This academic research aims to investigate the phenomenon and its relation to a
community of life and of sense, from the proposed concepts by Berger and Luckmann (2004). There is also a demonstration based on Recuero (2009) studies about social media on internet and Bourdieu’s (1986,1998,2004)
capital theory. Domingues and Miranda (2018) allows to establishing a parallel between cancel culture and consumption of activism and identify factores that potentiates and set this culture as a possibly decisive fator of
participation and rupture in communities of sense. With qualitative approach, it’s possible understand which are the function of discourse as a element of training of rules of meaning inside of these communities. The corpus search
used three cases of cancellation with wide repercussion on the web, from with was possible to analyze how the discursive disputes prevailing in the cancel culture could set disruption on the communities of sense.