Banca de DEFESA: GUSTAVO FERREIRA COSTA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GUSTAVO FERREIRA COSTA
DATE: 16/08/2023
TIME: 13:00
LOCAL: Pós-Graduação Engenharia Civil
TITLE:

The Attributes that Influence E-commerce Consumers in Choosing Sustainable Last-mile Deliveries

KEY WORDS:

E-commerce; Last mile delivery; Environmental sustainability. Consumer behavior; Collection Points.

PAGES: 78
BIG AREA: Engenharias
AREA: Engenharia Civil
SUMMARY:

Recently, the e-commerce sector has experienced significant growth, leading to an increased demand for last-mile delivery services. This results in considerable environmental impacts, such as congestion, greenhouse gas emissions, and increased traffic. In this context, this dissertation aims to analyze the delivery attributes that influence Brazilian e-commerce consumers in choosing sustainable last-mile delivery options, and how these choices can impact the environmental sustainability of freight transportation. The methodology employed involved questionnaire surveys and statistical analysis of the collected data using a multinomial logistic regression model. The results revealed that financial attributes, such as freight cost and product price, are considered the most relevant by consumers. On the other hand, attributes related to environmental sustainability are deemed less important and decisive in the choice of delivery options. Regarding the use of lockers, consumers value the convenience of this option. Additionally, they have shown a willingness to be flexible with delivery timelines in exchange for environmental benefits. The importance attributed to attributes such as delivery options and product integrity also plays a crucial role in the adoption of non-domiciliary delivery modes. Consequently, it can be concluded that strategies aimed at implementing more sustainable delivery modes should take into account the preferences and social characteristics of consumers, considering the significance given to financial and convenience aspects.

COMMITTEE MEMBERS:
Externa à Instituição - CINTIA MACHADO DE OLIVEIRA - CEFET/RJ
Presidente - ***.212.759-** - LEISE KELLI DE OLIVEIRA - UFMG
Interno - 1767927 - LEONARDO HERSZON MEIRA