Banca de DEFESA: MORGANA LEOPOLDINO MARCOLINO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MORGANA LEOPOLDINO MARCOLINO
DATE: 19/04/2023
TIME: 09:00
LOCAL: https://meet.google.com/tgp-wkxt-ifj
TITLE:

THE RELATIONSHIP BETWEEN ONLINE FASHION CONSUMPTION ON A PERSPECTIVE OF MATURITY AND FEMALE TRANSITORY AGE GROUP

KEY WORDS:

female ethrism; fast fashion; society 5.0, consumer behavior, gerontecnology.

PAGES: 126
BIG AREA: Ciências Sociais Aplicadas
AREA: Desenho Industrial
SUMMARY:

 While that society evolves, new narratives emerge that affect the spheres of human behavior, especially when it comes to women, directly affected in all stages of the life, who are assigned certain social codes that interfere in the way they should act, dress, and being, and in turn, make it exclusionary in social participation. Especially in the stage of aging, it is by creating a kind of collective materialization of this phase, that the image that can be socially active both physical and digital fields is nullified and dissociated. This research sought to analyze the narratives around maturity, technology and fashion in the context of fast fashion consumption, relating both to increased life expectancy and access to information, as well as to discussions about gerontecnology and society 5.0, an approach to the theme in its entirety. The objective interprets the narratives of consumption between the fast fashion online fashion market and mature women, through the transition phase of behavior in contemporary society. To this end, qualitative research was conducted, with a deductive hypothetical approach method, through a semi-structured questionnaire applied to 42 mature women. The study analyzed the dynamics and concerns in the digital process of buying fashion artifacts, correlating it with self-image and emerging psychological relationships, amid the gradual rupture of women with the barriers of etarism. Thus, this research makes it possible to identify - whether the relationship between the triad of fashion, technology and the reconstruction of the "I" within the new world perspectives is established.

COMMITTEE MEMBERS:
Externa ao Programa - 1450727 - ANDREA FERNANDA DE SANTANA COSTA - nullInterna - ***.426.594-** - EVA ROLIM MIRANDA - UFAL
Presidente - ***.017.444-** - MARIA ALICE VASCONCELOS ROCHA - UFRPE