Banca de DEFESA: OTHON CESAR VASCONCELOS SILVA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : OTHON CESAR VASCONCELOS SILVA
DATE: 24/11/2023
TIME: 09:00
LOCAL: https://meet.google.com/mok-fkpt-gpe
TITLE:

Visual Methodology: Technical guidelines for the development of visual identity design projects.

KEY WORDS:

visual identity design, methodology, guidelines, brands.

PAGES: 366
BIG AREA: Ciências Sociais Aplicadas
AREA: Desenho Industrial
SUMMARY:

Visual identity design projects have been frequent and longstanding in the history of design. The design practice of brand development can be found in the work of students and recent graduates, as well as in projects by renowned designers. What’s more, the relevance of visual identity design remains strong even with the constant changes in formats, media, and platforms where design is showcased. The field has well known bibliographical references that are widely used in classrooms and research. However, it is noticeable that technical topics are not explored in depth. It’s common to come across books that approach the subject from a broader, more project-oriented perspective, with less technical and tool-focused content. Furthermore, due to its comprehensive content, which encompasses various design topics (colors, typography, surface design, packaging design, etc.), visual identity design is often treated in a generalist manner in bibliographical productions. The author of this research identified this gap when teaching a course called Visual Methodology in the Bachelor of Design program at the Federal University of Pernambuco, Brazil. This course uses visual identity design as a practical driver for the exercise and learning of graphic design fundamentals. The course provides an overview of different graphic design topics that are related to the realm of visual identity design. When considered individually, these topics are exercised through activities presented in the form of boards. Each board represents a part of a larger design project, which ultimately results in a visual identity design project. This research aimed to establish technical guidelines for the development of visual identity design projects, by combining the guidelines found in the literature review with adjustments requested by the instructor during the experimentation and studies carried out in the course activities. The constructed guideline serves as a significant contribution to the learning of students, the teaching practice of instructors, and the multi-themed bibliographic record in the field of visual identity design.

COMMITTEE MEMBERS:
Externa à Instituição - LIA MADUREIRA FERREIRA
Externa ao Programa - 3231421 - MARIA DE FATIMA WAECHTER FINIZOLA SANTANA - nullExterna à Instituição - MEIRIEDNA QUEIROZ MOTA
Externa à Instituição - SILVIA APARECIDA DE OLIVEIRA DE ALENCAR MATOS - IFRN
Presidente - 1132321 - SOLANGE GALVAO COUTINHO