Banca de DEFESA: GABRIELA ARAUJO FERRAZ OLIVEIRA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : GABRIELA ARAUJO FERRAZ OLIVEIRA
DATE: 11/09/2023
TIME: 09:00
LOCAL: meet.google.com/vyx-dmui-kzi
TITLE:

Book design practice: the printed object understood as probabilistic materiality

KEY WORDS:

book design; productive chain; probabilistic materiality

PAGES: 204
BIG AREA: Ciências Sociais Aplicadas
AREA: Desenho Industrial
SUMMARY:

This thesis takes account of different categories materialized in the printed object through the practice of book design. In chapter 1, we carried out a literature review to understand the production chain and circulation of books. For this, we present an overview of the areas of knowledge that take the book as object of study, then we discuss the models that present the productive chain of the book and, finally, we present the concepts of amplification, filter, model and framing, in order to articulate the configuration of the book with its complex production chain. In chapter 2, we propose the practice of book design based on probabilistic materiality. With this objective in mind, we carried out a critical literature review, with a disciplinary focus on book design, to support a critique of the traditional position of the discipline of book design—one that defends the neutrality of the graphic configuration. Finally, we defend the probabilistic materiality approach as opposed to mechanistic materiality as an approach to contemporary book design practice. In chapter 3, we discuss book design in Brazil from five perspectives. We interviewed five contemporary book designers to understand their practice and collect information on how the production chain currently works. Ee analyzed the transcription of the interviews conducted remotely and created conceptual labels to discuss the complex and contingent nature of this practice. Finally, in chapter 4, we describe the proposed diagram in which we consolidate our contribution. Thus, this chapter is focused on reporting and elaborating on the heterogeneous aspects discussed and listed in the previous chapters, demonstrating the various factors that intervene in the practice of book design. To demonstrate its application in concrete cases, we present a case analysis of the book Mala quadrada, Cabeça quadrada (2018). Therefore, this contribution suggests theoretical and project directions for book design in Brazil, based on the defense of a probabilistic approach to practice.

COMMITTEE MEMBERS:
Externa à Instituição - ANA ELISA FERREIRA RIBEIRO
Externa à Instituição - BÁRBARA EMANUEL - UFF
Externa à Instituição - MARIA TERESA DE CARVALHO POCAS - SENAC
Externa ao Programa - 2299962 - ROSANGELA VIEIRA DE SOUZA - nullPresidente - 1132321 - SOLANGE GALVAO COUTINHO