The construction of identity through the discursive ethos in humorous profiles on Twitter.
Discursive ethos. Cyberculture. Humor. Identity.
The ways of enunciating in the 21st century have been under constant transformation, especially because “all the processes of our individual and collective existence are directly shaped [...] by the new technological environment” (CASTELLS, 2005, p. 108). Therefore, we understand that it is imperative to consider the categories of utterances within the scope of cyberspace, since, from them, we can analyze the processes of construction of the discursive ethos and identity. Furthermore, the relevance of this work is justified by the small number of researches that propose to articulate such concepts in that environment. That said, we aim to understand how the construction of the discursive ethos is related to the constitution of the identity of thematic profiles users on Twitter. To this end, we rely mainly on the conceptualizations of discursive ethos (MAINGUENEAU, 2008, 2010, 2013, 2015, 2020); internet and discourse (RECUERO, 2007, 2009, 2016; CASTELLS, 2003, 2005; LÉVY, 1996, 1999); humor and discourse (TRAVAGLIA, 1990; POSSENTI, 1998, 2018) and identity (HALL, 2004, 2012). Therefore, we present a corpus consisting of tweets published in eight thematic profiles with humorous content that mainly report and/or refer to their own behavior and/or those of microblog users. Thus, knowing that discourse analysis does not have a closed and unique analytical device (MAINGUENEAU, 2015), our analytical procedures start from the linguistic surface to the discursive object (SUASSUNA, 2008), in an attempt to understand how the discourse is constructed. In conclusion, we have verified the elaboration of a collective ethos (KERBRAT-ORECCHIONI, 2010) that leads to the construction of a unique identity for this group of Twitter users: they assume, among others, an identity based on the highlight of their own negative characteristics, from a pessimistic world view, using language with a humorous content, through memes and resources such as irony and ambiguity, for example.