Banca de QUALIFICAÇÃO: TIAGO LESSAS JOSE DE ALMEIDA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : TIAGO LESSAS JOSE DE ALMEIDA
DATE: 18/04/2024
LOCAL: Remotamente
TITLE:

SOCIAL MEDIA AND THE RELEVANCE THEORY: cognition and hypertextuality inside social network dynamics

KEY WORDS:

Hypertextuality. Social media. Relevance Theory. Hyper-ostensivity. Inference.

PAGES: 211
BIG AREA: Lingüística, Letras e Artes
AREA: Lingüística
SUMMARY:

This thesis aims at analyzing enunciative patterns in the context of hypertextuality on some of the main contemporary social media platforms, such as YouTube, Instagram and TikTok (not necessarily in this sequence). We focus on hypothetically deducing the ostensive-inferential strategies underlying the communicative aspects of what we understand as hypertextuality (Xavier, 2009), since we take these strategies as part of our cognitive devices in contexts of use. We also consider that the enunciative process is significant in opposition to the concept of decoding. Since we are dealing with hypertexts we assume that communicative propositions occur at the level of enunciation rather than through the processing of technical protocols only (Levinson, 2010; Sperber and Wilson, 1995 [1986]; Marcuschi, 2008). In order to proceed, we apply the theoretical framework of Cognitive Pragmatics, which has Relevance Theory as its greatest contribution to studies of the modularity of the mind. According to Sperber and Wilson (1995[1986]), any informational stimulus triggers the activation of representational devices that increase inferential processing. In this sense, comprehension is successful when the intensions are mutually manifested to both the communicator and his audience. The recognition of the presumption of relevance is the basis of the Cognitive Principle of Relevance, which explains the steps to the inferential computation (Clark, 2013; Silveira and Feltes, 2002; Sperber and Wilson, 2020). Our hypothesis is that these perceptual functions underlie the production and diffusion of information in the hypertextuality. As a communicative phenomenon, hypertextuality is defined in this thesis as the process of text production, which is based on intentional and purposeful mixing of linguistic modules that are constituted enunciatively. These hipertextual production make use of ostensive-inferential processing to optimally direct users' understanding when interacting with hypertexts. We assume that the research data lead to conclusion in terms of how the enunciative characteristics are particular to hypertextuality. Besides, they point to the phenomenon as an operational process in hyper-ostensivity systems, as hypertextuality in social networks is diverse and built on levels of ostention. It all seems to be in accordance with the enunciative proposals of the communication when providing information. Thus, our research in hypertextuality understands that we are dealing with complex interpretation systems that rely on multiple stimuli in significant and particular enunciative constructions.

COMMITTEE MEMBERS:
Externo à Instituição - CLEIDSON JACINTO DE FREITAS - IFAl
Externo ao Programa - 1851053 - EMANUEL CORDEIRO DA SILVA - nullExterna à Instituição - MARIA EDUARDA GIERING - Unisinos
Interno - 2991976 - RICARDO RIOS BARRETO FILHO
Presidente - 1705946 - SONIA VIRGINIA MARTINS PEREIRA