Classified Ad. Textual cohesion. Connectives. Discursive traditions.

This work aims to compare the use of connectives in classified ads from different periods of the Pernambuco press, identifying changes in the use of these connectors as markers of textual relations and analyzing their function within the selected classified ads. Such interest arose from the desire to understand how the use of connection has manifested itself over the years in texts of wide social circulation, which take into account the communicative needs of their users. We start from the concepts of cohesion brought by Antunes (2005), Koch (2016), Cavalcante (2016) and Garantizado Júnior (2020) and the concept of Discursive Tradition present in Coseriu (1981), Schlieben-Lange (1983; 1993), Koch (1997; 2008; 2021), Öesterreicher (1997) and Kabatek (2006). During the comparison, 50 (fifty) classified ads from the newspaper Diario de Pernambuco from five different periods (1825-1845, 1875- 1895, 1925-1945, 1975-1996 and 2021) were selected. After the analyzes and comparisons, it was identified that the use of conjunctions “and” and “for” appear more frequently, being present in all analyzed periods. Furthermore, the explicit use of these cohesive elements was more productive in the fourth and second period (1975-1996 and 1875-1895), and the year in which, due to the simplification of the genre and the new modalities of writing due to technology, the use of connectives was lower, it was in the last one (2021). Therefore at first, it is understood that the use of cohesive resources follows the structure and purpose of the genre in each period, as well as the social context in which it is being used, with the purpose of connecting the information present in the text.