Banca de DEFESA: RENATA MARIA OLIVEIRA BEZERRA RAU

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RENATA MARIA OLIVEIRA BEZERRA RAU
DATE: 25/01/2024
TIME: 14:30
LOCAL: https://meet.google.com/zvr-upre-rtm
TITLE:

Intellectual Property in the Innovation Ecosystem: Case Study of the Secretariat of Science, Technology and Innovation of Pernambuco - SECTI

KEY WORDS:

Keywords: Innovation Environments, Intellectual Property, Pernambuco.

PAGES: 90
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This study outlines strategies for the dissemination of intellectual property management in startups of actors linked to the Secretariat of Science, Technology and Innovation of Pernambuco-SECTI. To this end, the network of actors linked to SECTI was mapped and the role of each one in disseminating intellectual property protection for the startups that are linked to it, analyzing the clauses related to intellectual property in the notices promoting the programs of these actors , identifying how startups participating in development actions perceive intellectual property and outlining intellectual property management tactics for innovation environments. The theoretical framework was established in the conceptualizations and definitions of innovation environments, focusing on innovation typologies; of startups; innovation ecosystems, with a focus on technology parks and science, technology and innovation institutions, and on business generation mechanisms, focusing on business incubators and business accelerators. Next, intellectual property is addressed with a focus on the areas of patent, trademark, industrial design and software. Concluding the theoretical framework, in a transversal way, public policies for promoting innovation in the State of Pernambuco are presented. With a methodological design of a qualitative approach, in terms of its objective it was classified as descriptive and interpretative. The research method defined was that of a case study, the locus chosen for the research is SECTI, in which the actors linked to innovation promotion programs will be selected. The managers of the development programs and entrepreneurs of the startups served by the programs will be selected as research subjects. Data collection included semi-structured individual interview techniques with the previously mentioned subjects, non-participant observation with the aid of an observation protocol for development environments, documentary research with surveys of the legal instruments used to formalize relationships, and a questionnaire. The analysis techniques used for the collected data were content analysis and document analysis. In the end, elements of the intellectual property culture in the innovation ecosystem linked to SECTI are revealed, outlining strategies for the effective management of intellectual property in innovation environments.

COMMITTEE MEMBERS:
Presidente - 2068614 - SILVIO LUIZ DE PAULA
Externo ao Programa - 1832708 - CELIO ANDRADE DE SANTANA JUNIOR - UFPEExterna à Instituição - CAMYLA PIRAN STIEGLER LEITNER
Externa à Instituição - MARIA AMALIA OLIVEIRA DE ARRUDA CAMARA