Dissertations/Thesis

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2024
Dissertations
1
  • MARCIO DE SOUZA BASTOS FILHO
  • Networked Theater: the production of presence in the pandemic virtual experiments of the Magiluth group and
    Armazém Theater Company

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • LUIS AUGUSTO DA VEIGA PESSOA REIS
  • THIAGO SOARES
  • Data: Feb 8, 2024


  • Show Abstract
  • This dissertation investigates the production effects of presence in the works "Tudo que coube numa VHS"; by Grupo Magiluth and "Parece loucura mas há método" by Armazém Companhia de Teatro. Created during the early months of the Covid-19 pandemic in Brazil in 2020, when in-person gatherings were prohibited, these works were developed for online, live performances using digital platforms and their specific tools to propose artistic experiences that encourage audience participation. Drawing on theoretical frameworks such as Materialities of Communication and Production of Presence by Gumbrecht, Performance Studies, Platform Studies with Carlos D’Andréa, and Actor-Network Theory, and referencing scholars such as Diana Taylor and Josette Féral, as well as theatre researchers like Jorge Dubatti, and digital culture, the aim is to analyze the strategies employed by these theatre collectives to establish close relationships with the audience through machine mediation and stimulate the sense of presence, even from a distance. The research also provides a historical overview of the relationship between theatre and digital technologies and examines how the aesthetic experience of spectators may have been shaped by the particularities of the historical context and the use of digital tools.

2
  • PIETRA SILVA QUEIROZ
  • EDUCOMMUNICATION, DECOLONIALITY, AND ALGORITHMS: INDIGENOUS COMMUNICATORS ON INSTAGRAM

  • Advisor : SOFIA CAVALCANTI ZANFORLIN
  • COMMITTEE MEMBERS :
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • SOFIA CAVALCANTI ZANFORLIN
  • DIOGO LOPES DE OLIVEIRA
  • Data: Feb 19, 2024


  • Show Abstract
  • Educommunication is a field that seeks to integrate education and communication, empowering communities and citizens to utilize media to promote a better understanding of local issues, raise awareness about the power of community engagement in society, and emphasize the role of communication and dialogue in knowledge construction and the pursuit of improved living conditions. Building upon the principles of educommunication
    and decolonization, this research conducts an analysis of profiles and content produced by indigenous users on Instagram, investigating the operationalization of platforms and their algorithms. Recognizing the significance of disseminating decolonial content on digital social networks for societal awareness, the aim is to spark discussions and propose ideas that contribute to educommunicative practices, incorporating the importance of advertising knowledge in presenting ideas on social media.

3
  • IVAN DA COSTA ALECRIM NETO
  • Photojournalism in the scenario of platformization, AI and post-indicial photojournalism: Photojournalism and the technical, aesthetic and deontological tensions in the current socio-technical scenario.

  • Advisor : JOSE AFONSO DA SILVA JUNIOR
  • COMMITTEE MEMBERS :
  • JOSE AFONSO DA SILVA JUNIOR
  • MARCOS GALINDO LIMA
  • NINA VELASCO E CRUZ
  • Data: Mar 14, 2024


  • Show Abstract
  • This work aims to investigate photojournalism in its platformization phenomenon, a process also present in other fields of communication, and the aesthetic, technical and deontological tensions resulting from this movement. To this end, it was necessary to visit the three revolutions in current affairs photography proposed by Jorge Pedro Sousa (2000) and reflect on this content about contemporary photojournalism routines. The intention of this methodology is to understand the “levers” that are powerful enough to function as a midpoint to guide the practice of photojournalism. The pivot point chosen for the first moments of the research is located in the photograph “The death of a militiaman”, by Robert Capa (1936). Assuming this image as the midpoint of the practice of press photography, the thoughts of McLuhan (1964) and Barthes (1980) are invoked to justify the consolidation of photography as an instrument at the service of journalism. In developing the research, we focused on the second and third revolutions in photojournalism, not with the aim of establishing a historiography of this language, but rather, searching for an identification for photojournalism along the static line of time and finding an image central, like a timeless arrow, that is pervasive throughout all phases of current affairs photography. In time, based on Afonso Júnior (2021) and Jenkins (2006 and 2014), we will address the context of convergence culture and widespread connection, added to news photography embarked on digital platforms, thus verifying what arrangements exist in this scenario, and how platformization interferes in the way of producing, distributing and accessing photography. Finally, the epistemic argument is developed on how Artificial Intelligence (AI) can penetrate the content of the news, refuting the characteristics of the beginning of photojournalism when photography would serve as the basis for an illustration.

4
  • VITORIA REGIA GALVAO DA SILVA
  • From traditional means of communication to social media: the construction of the UFPE Research Bulletin

  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • DIOGO LOPES DE OLIVEIRA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • Data: May 2, 2024


  • Show Abstract
  • The main objective of the present study is to analyse how the transition from traditional means of communication to social media for scientific popularisation was conducted by the Social Communication Office of the Federal University of Pernambuco – Ascom UFPE. Having the paradigm of media convergence as our starting point, we investigated how Ascom started to use the internet as a channel for popularisation of UFPE’s scientific production through the Research Bulletin, a native digital periodical. To better understand the publication’s construction, we chose to adapt a qualitative-quantitative approach which combined interviews with professionals from the Communication Office and the analysis of 730 texts from the Bulletin, published between 2005 and 2021. Based on studies on scientific popularisation by authors such as Barata, Bueno, Epstein, Gomes and Zamboni, the present work verifies the importance of the digital newsletter produced by Ascom. The research investigated how the Communication professionals’ self-learning, the lack of technical and human resources, and the lack of institutional support affected the process of building the Research Bulletin as a product for the Internet. We have found that the long-lived publication, present on different digital media platforms, plays a relevant role in disseminating UFPE's knowledge production among the academic community, the press and society in general; establishes a model for scientific popularisation in universities; and contributes to the training process of
    journalism students who participate in internship programs in the Communication Office.

Thesis
1
  • MARCOS CARVALHO MACÊDO
  • The transmedia special reporting: a scripting proposition

  • Advisor : YVANA CARLA FECHINE DE BRITO
  • COMMITTEE MEMBERS :
  • GEANE CARVALHO ALZAMORA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • MARIA CAROLINA MAIA MONTEIRO
  • PAULA REIS MELO
  • YVANA CARLA FECHINE DE BRITO
  • Data: Mar 1, 2024


  • Show Abstract
  • This thesis proposes a scripting method for transmedia special reporting based on language studies and applied research carried out with journalism students from public universities, especially in the absence of more specific references to supporting transmedia journalistic practice. Based on research and analysis that highlighted the importance of thematic relationships for the textual configuration of this type of reporting (Macedo, 2019), a methodological tool called a media-thematic map was developed, which allows us to visually represent the transmedia expansion strategies of texts associated with a reference text, along the lines of transmediation (Fechine, 2018). The successive stages that constitute the method are: a) characterization of transmedia journalism; b) discussion of the transmedia project; c) scripting of the reference text; d) scripting of the expansion texts; e) revision of the media-thematic map; f) transmedia journalistic production; and g) transmedia journalistic circulation. The proposed tool and method were put to the test in Journalism courses at the Federal University of Pernambuco (UFPE) and the Federal University of Alagoas (UFAL), demonstrating that scripting for transmedia special reporting, based on the unfolding of thematic aspects, is both theoretically and operationally sustainable. The scripts produced by the students using the method showed that it effectively stimulates the development of expansion texts, advancing the thematic pathway according to certain more general argumentative organizations. The research confirmed the operability of the thematic-media map for teaching journalism and, based on the evaluation made by journalists in training, also indicated its potential for use by professionals, which could be carried out in future experiments

2
  • LEON ORLANNO LÔBO SAMPAIO

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • MARCELO RODRIGUES SOUZA RIBEIRO
  • AMARANTA EMÍLIA CESAR DOS SANTOS
  • ANGELA FREIRE PRYSTHON
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • IZABEL DE FÁTIMA CRUZ MELO
  • Data: Mar 11, 2024


  • Show Abstract
  • Na última década, uma série de filmes brasileiros abordou o universo da branquitude (BENTO; SHUCMAN; SOVIK), de modo a aludir às relações de colonialidade (QUIJANO; SEGATO) presentes na história do país. A casa- grande, celebrada por Gilberto Freyre como o lugar de formação social, cultural e política das famílias patriarcais no período colonial, teve destaque em algumas dessas produções. Mesmo nas obras em que ela não figura, seu vulto histórico se esboça, seja através de formas arquitetônicas atualizadas (condomínios, mansões de luxo, sobrados, latifúndios e camarotes), seja por meio de assombrações, medos e fetiches de personagens brancos, que, inequivocamente, se relacionam com a herança colonial. A partir de um método inspirado no saber da encruzilhada (SODRÉ; SIMAS; RUFINO) e numa abordagem discursiva (SHOHAT; STAM), pretendo analisar os filmes dirigidos por cineastas  rancos e brancas, que deram legibilidade às feridas coloniais e que promoveram a figuração/atualização da casa-grande. Em muitas dessas obras se percebe um acionamento das estratégias do discurso colonial (BHABHA; HALL), de forma que os(as) personagens não-brancos(as) são caracterizados(as), majoritariamente, como subalternos(as), perigosos(as) e/ou sexualizados(as). A representação da violência também é outro ponto crítico, por vezes levando os espectadores a uma contemplação, e em algumas obras a uma experiência de catarse. Além disso, observa-se nos filmes uma contemporização da branquitude representada, principalmente, através da adesão à sensibilidade dos(as) personagens brancos(as).

3
  • MIRELLA RAMOS COSTA PESSOA
  • TECHNOLOGIES TO POSTPONE THE END: time, power and subjectivity in the contemporary regime
    of visibility

  • Advisor : CRISTINA TEIXEIRA VIEIRA DE MELO
  • COMMITTEE MEMBERS :
  • CLAUDIA LINHARES SANZ
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • JOSE AFONSO DA SILVA JUNIOR
  • NINA VELASCO E CRUZ
  • PAULO ROBERTO GIBALDI VAZ
  • Data: May 13, 2024


  • Show Abstract
  • This thesis is dedicated to thinking about contemporary technologies aimed at postponing the end and the way they are intertwined with image, information, and communication technologies. Assuming that the regime of truth and visibility enables the shaping of ways to confront finitude and articulate forms of overcoming it, the work also examines how such technologies are imbued with a temporality inherent to the regime they belong to. Adopting a genealogical perspective, we seek to identify ruptures and continuities in the Western-
    Christian-capitalist model of thinking about ways to overcome finitude, suspending meanings and values crystallized within the operation of practices and conduct governance of each regime. Therefore, through archaeology and montage, mosaics were designed to contemplate the images of these technologies, investigating possible shifts in the conceptions of death, transcendence, and permanence. Intertwined with neoliberal rationality and a sense of inherent futurity, attempts to postpone the end are no longer the
    same, although they carry apparent continuities – which guided the structuring of the three chapters supporting this thesis. (1) If the end of flesh focuses on the idea of the debilitated and dependent body that can no longer consume or be consumed autonomously, technologies leveraging the logics of anticipation and new ways of making time visible passing through bodies begin to determine when and which lives can be terminated. Moving away from attempts to perfect life that produce and strengthen the nation, the
    contemporary seeks to prolong the duration of flesh until the limit that ends in the dependent body or cognitive failures. Nevertheless, the flesh insists on dying. (2) And in the face of the certainty of its end, contemporary
    transcendence possibilities design technologies permeated by generative images and emulations produced by artificial intelligence, installing new ways of thinking about the permanence of existences, now from their total
    conversion into data. Forms of continuity that differ from modern ones anchored in the history of nations, in the presence in images of analog photography, and in the symbolic articulation they promote between visible and invisible. Through our own projection on the screen and in the generative images of today, we see an immortality centered on present information technologies being stitched together, which advocate values of hyper- visibility, clarity, and total control. (3) Meanwhile, in attempts to postpone the end of the world we inhabit, the recurrence of apocalyptic and dystopian imaginaries warns of the imminent global collapse. Although resembling expectations of eschatological time, the marking of clocks predicting the end of the planet is determined by new forces no longer dependent on divine instances. On the other hand, proposed solutions to postpone the end of the planet, centered on connection, monitoring, data capture, and intelligent use of natural resources, while presented as completely new and revolutionary, do not seem to break with the logic of exploitation, consumption, and deterioration of the planet that has brought us to the present.

2023
Dissertations
1
  • GUSTAVO DOS SANTOS RAMOS
  • Specters of the flesh: the doubles of the body in light of virtuality technologies in Science Fiction.

  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • ERICSON TELLES SAINT CLAIR
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • NINA VELASCO E CRUZ
  • Data: Jan 31, 2023


  • Show Abstract
  • Science Fiction, as a literary and cinematic genre concerned with contemporary issues, produces speculative images of possible futures, and critical narratives about the displacements and effects of technoscience in the historical and sociocultural field. Sci-fi's subgenres, such as Cyberpunk and Biopunk, portray the human body in the face of the moving terrain of communication technologies and virtuality. On this basis, these works present philosophical discussions interested in the theme of the human condition, such as how finite the body is, when composing universes of contemporary experimentation (LE BRETON, 2017). Thus, this investigation aims to understand from the films and series "Frankenstein: or, The Modern Prometheus" (1818), "The invention of Morel" (1976), “World on a Wire” (1973), “eXistenZ” (1999), “13th floor” (1999), the possible out lines and distortions of the new “life coloring” (FLUSSER, 2007) and post-human bodies (HAYLES, 1999; SIBILIA, 2015) in the face of technologies of the image and virtual experiences in techno-landscapes (GRAU, 2007; MACHADO, 2007). In dialogue with the genealogical perspective (FOUCAULT, 2021), we propose to approach Science Fiction as an apparatus capable of capturing the moving specters of the multiple outlines of the flesh, as well as the doubles shaped by the techniques of the virtual, in order to draw a diagnosis of the driving impulses of these displacements in different regimes.

2
  • ELIZABETH CAROLINE DE SOUZA
  • "DENAGRIE” TO DECOLONISE: AN ANALYSIS DECOLONIAL OF THE 21st CENTURY BLACK BRAZILIAN PRESS IN TIMES OF COVID-19 PANDEMIC
  • Advisor : RODRIGO DO ESPIRITO SANTO DA CUNHA
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • FABIANA MORAES DA SILVA
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: Feb 1, 2023


  • Show Abstract
  • The present research seeks to understand the decolonial perspective of the black Brazilian press of the 21st century and how this characteristic has collaborated with the anti-racist struggle in times of the COVID-19 pandemic. For complete understanding, the work of studies of decolonial authors will be addressed, such as Maldonado-Torres (2020), Dennis de Oliveira (2021), Lélia Gonzalez (2020), Grada Kilomba (2019), Anibal
    Quijano (2005), Kabengele Munanga (2020), relevant contributions through his field analysis theories. Furthermore, with the content analysis methodology, the work analyzes the potential and decolonial content of the black press, having as research object the ebook “Affirmative Narratives in times of pandemic”, the result of the Lab Afirmativa de Jornalismo project – Respect the Favela! – first experience in an anti-racist journalism laboratory in Brazil. From this work, we intend to detect the points that converge with the decolonial studies, seeking to verify the hypothesis that the black woman presents herself as an essential tool to combat racism, a “keystone” of the coloniality process, as Quijano (2005) emphasizes. To this end, we will also focus on Brazil, which since the 19th century has been at the front in search of paths that guarantee the well-being of the black population, and how this struggle fought over centuries ago still drives the work developed by the black
    people in the 21st century.

3
  • RAFAEL FILIPE SOUZA DA SILVA
  • Avatarization and Performance in Pop Music: a study from virtual singers Hatsune Miku and Lil Miquela

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • THIAGO SOARES
  • JEDER SILVEIRA JANOTTI JUNIOR
  • ADRIANA DA ROSA AMARAL
  • Data: Feb 15, 2023


  • Show Abstract
  • This research aims to investigate the concepts of avatar and avatarization nowadays, from the digital sphere and pop culture, in the context of Communication and Performance Studies. In this sense, we problematize displacements and recontextualizations of human beings and corporations, in the context of Pop Music, considering the processes of symbolic synthesis involved in the generation of avatars, seeking to understand to what extent these processes are related to performative acts. Initially, we carried out a historical retrospective of the term avatar, which dates back to the Hindu theological narrative, and the social performance that we call avatarization. Then, we began to outline an analytical possibility of communicational phenomena based on what we call the perspective of avatarization, guided by questions that allow us to focus on this process of interdimensional transit, through which a body, named as avatar, is created with the specific purpose of acting in another dimension in relation to the original dimension of its creators. Afterwards, we proceeded to study the performances of the virtual singers Lil Miquela and Hatsune Miku, through the theoretical-methodological tools of dramas and performance scripts, in the wake of the thoughts of Diana Taylor, Thiago Soares, Adriana Amaral and Beatriz Polivanov. Our analyses indicate that the effort of expressive coherence appears as an important resource of the corporate storytelling incorporated by the virtual singers, see the narrative of miscegenation in Lil Miquela, which is based on strategic appropriation processes of Afro-diasporic aesthetics and bodies, and the efforts to foster empathy and promote collaborative creation around Hatsune Miku. The research also highlights the decisive role of infrastructures in pop music and the consolidation of new corporealities defined by digital.

4
  • DINA TATIANA QUINTERO QUINTERO
  • COMUNICACIÓN COMUNITÁRIA INDÍGENA: un estudio de caso del pueblo Xukuru do Ororubá.

  • Advisor : SOFIA CAVALCANTI ZANFORLIN
  • COMMITTEE MEMBERS :
  • JOÃO PAULO CARRERA MALERBA
  • MARIA ALICE LUCENA DE GOUVEIA
  • SOFIA CAVALCANTI ZANFORLIN
  • THIAGO SOARES
  • Data: Feb 16, 2023
    Ata de defesa assinada:


  • Show Abstract
  • Esta disertación se trata sobre el impacto que la comunicación hecha por la Ororubá Filmes, vehículo de comunicación comunitária (PAIVA, 2003) del pueblo indígena Xukuru de Ororubá (Pesqueira/Pernambuco), tiene sobre la misma comunidad, uma vez que se desarrollan producciones mediáticas hechas por la etnia, en su territorio y para atender sus demandas propias. Con un señalamiento sobre las epistemologías del sur
    (BOAVENTURA, 2019), trabajamos tanto el concepto como el movimiento de la decolonialidad (QUIJANO, 2005), que nace a partir de las luchas e de los análisis formulados desde la segunda mitad del siglo XX en el territorio que hoy conocemos como América Latina, en un debate que recorre la importancia de la  comunicación comunitaria como una herramienta de lucha, principalmente para los pueblos que fueran subalternizados y de la tentativa de, a través de ella, desafiar las varias violencias de representación por parte de los vehículos mediáticos hegemónicos, que ejercen prácticas extractivistas y superficiales. De esta manera, relacionamos el concepto de decolonialidad al análisis de transformaciones en el modo de verse de la comunidad indígena que ocupa la montaña del Ororubá, acerca de como están siendo representados por su propio vehículo comunicacional y sobre el valor que gana dentro de la etnia, cuestiones investigadas por medio de la etnografía. Así, partimos para defender uma forma de hacer audiovisual perspectivado que nace de esa lucha, pero que surge como un modo específico de trabajar tanto la imagen como la palabra y el sonido. Sobre esa comunicación que se reafirma a través de la identidad indígena, denominamos aquí como Comunicación Comunitaria Indígena, pues tienen cosmovisiones particulares que permiten discutir etnicidad de la comunidad donde, a partir de ella, se crian discursos mediáticos y, sobre todo, uma matriz epistemológica propia, (TORRICO, 2016) que parte de los principios fundamentales de la ancestralidad indígena (KRENAK, 2020).

5
  • LUIZ FILIPE FREIRE DA SILVA
  • Journalistic Production and the Authority of the Public: The Role of the Ombudsman of Folha de S. Paulo in the Presential Elections

  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • HEITOR COSTA LIMA DA ROCHA
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • PATRICIA RAKEL DE CASTRO SENA
  • Data: Feb 27, 2023


  • Show Abstract
  • This research has as its central point the authority of the public in journalistic production, understanding this concept as the possibility of interference by society, through the news consumers, in the editorial line of communication vehicles. One of the existing instruments to make this process viable is the press ombudsman, although it lacks sanctioning power against companies or journalists who make mistakes and whose function is commonly questioned due to the supposed lack of independence, autonomy and practical effect in journalistic coverage. This dissertation will seek to assess, based on two categories of indicators, what the reader's ears think about criteria normally associated with notions that guide the quality of journalism, such as objectivity, neutrality, impartiality and balance, in addition to attesting whether their activity really enables the public to have a satisfactory or full impact on news production. For this purpose, Folha de S. Paulo ombudsman reports produced in all Brazilian presidential elections since 1989 are heard, which resulted in the evaluation of more than 160 texts. This trajectory is supported by theories propagated by authors such as Jürgen Habermas, Hans- Georg Gadamer, Ludwig Wittgenstein, Charles Peirce, Herbert J. Gans and Mikhail Bakhtin (philosophy of communication, language, journalistic discourse, normative self-understanding of the media, public authority, public and public opinion), John Soloski, Harvey Molotch& Marilyn Lester, Michael
    Schudson, Gaye Tuchmann, Warren Breed, Edward Herman, Miquel Rodrigo Alsina and Stuart Hall (journalism theories, constructivism, objectivity, ideology in media discourse and professionalization of journalism), in addition to paradigmatic authors on ideology (such as Karl Marx and Friedrich Engels, Louis Althusser, MarilenaChauí, John B. Thompson and Terry Eagleton) and on deontology, ethics and the ombudsman institute (such as Daniel Cornu, PedrinhoGuareschi, CaioTúlio Costa and Jairo Faria Mendes). The result, in addition to being very up-to-date, considering that it also focused on the 2022 election between Lula and Bolsonaro, also contains reflections on paths for the ombudsman and media criticism in times of greater access by readers to
    other forms of interaction with the media. of communication. 

6
  • JÚLIA AFONSO LYRA
  • Being a migrant, becoming an influencer: visibility, inspiration and belonging strategies of Venezuelan migration in Brazil

  • Advisor : SOFIA CAVALCANTI ZANFORLIN
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • MOHAMMED ELHAJJI
  • SOFIA CAVALCANTI ZANFORLIN
  • Data: Feb 28, 2023


  • Show Abstract
  • This research is located at the interface between the communicational field and migration studies and has as its object Venezuelan migrants who act as aspirants and micro digital influencers in Brazil. In this sense, the work proposes to understand how becoming an influencer constitutes a means of negotiating belonging for these migrants, thinking about the relation between the mediatization of their life trajectories, experiences and intimacies and the desire to belong and insert themselves in the receiving society. To achieve our goals, we incorporated the theoretical-methodological approach of ethnography and assumed the social networking platforms Youtube and Instagram as research fields, aligned with the perspective of building a multi- situated ethnography (MARCUS, 1995, 2012). As the main results of the dissertation, we observed that personal experiences are shared not only to supply informational demands related to the migration project, but also to
    arouse the interest and curiosity of others and thus negotiate recognition in the new context. In the midst of this search for legitimacy, the migrant incorporates the figure of the resilient subject capable of overcoming the adversities that are imposed on him, making use of an inspirational rhetoric (CASAQUI, 2017, 2019, 2021) that enables a meritocratic recognition on the part of Brazilians. We also noticed that the construction of personal history as a trajectory of overcoming obstacles is also what allows the influencer to be seen as an example that can be reproduced by his foreign followers, eager for references that can guide their actions in the new cultural universe. Despite the visibility and admiration gained from the audience, it appears that there is a fine line between hostility and hospitality, since the reception of the Venezuelan migrant is conditioned to its adequacy to the expectations and desires of the host society.

7
  • JULIANA MAIA ALBUQUERQUE PESSOA
  • Visibilities of the fat body: consumption or activism? An analysis of the terms fatphobia and plus size through Google Trends.

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • FERNANDA CAPIBARIBE LEITE
  • MARIA LUISA JIMENEZ
  • Data: Feb 28, 2023


  • Show Abstract
  • This study discusses the associations attributed to the terms plus size and fatphobia in the Google database in Brazilian territory. Here, we seek to analyze how the fat body is visible, taking into account searches carried out from the perspectives of consumption and activism. With the methodological support of the Actor-Network Theory, by Bruno Latour, a mapping of the Brazilian scenario of Google searches on the mentioned themes is carried out. Still, the concepts of surveillance (FOUCAULT, 2007) and precariousness (BUTLER, 2018) are used to understand the social dynamics in which the fat body is inserted. There are also discussions about the impossibility of platform neutrality (BENJAMIN, 2019) and the contribution of users to their dynamics (VAIDHYANATHAN, 2011).

8
  • DANYELLE ALVES DA PAIXÃO
  • IF YOU DONT HAVE TO GIVE UP ANYTHING, YOU ARE NOT ALLY: discursive analysis of communication consultancies Think Eva and Indique Uma Preta

  • Advisor : IZABELA DOMINGUES DA SILVA
  • COMMITTEE MEMBERS :
  • IZABELA DOMINGUES DA SILVA
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • SORAYA MARIA BERNARDINO BARRETO JANUARIO
  • VANDER CASAQUI
  • Data: Mar 1, 2023


  • Show Abstract
  • In the second decade of the 21st century, we could observe changes in brand positioning. They are innovating, seeking to reach new audience profiles, often aligned with social movement agendas, especially feminist movements. In order to maintain their positions, which go beyond advertisements, including internal communication, some brands seek consulting services, such as Think Eva and Indique Uma Preta, which works with a focus on the female audience and has as its strategic base the guidelines social movements such as feminisms. That said, this work proposes to understand the relationships between consumption, advertising and activism, questioning how the market, through consultancies like these, appropriates the discourses of the causes of social movements to leverage business and position brands. For this, we used the following methodologies for data collection: Netnography, based on Kozinets (2014) and for data analysis, French Line Discourse Analysis (ORLANDI, 2020). The work is also based on the discussions of Dardot and Laval (2016) and Maria Eduarda Rocha (2010) on neoliberal rationality, Izabela Domingues and Ana Paula de Miranda (2018)
    on activism consumption, Barreto Januário (2021) with market feminism between others. With this investigation, we understand that communication is seen as an instrument in which ideas and thoughts are naturalized, thus resulting in the creation of a possible new world (LAZZARATO, 2006), mainly through the consumption of activism (DOMINGUES; MIRANDA, 2018) . In this process, feminist agendas become a marketing tool, consistent with what market feminism proposes (BARRETO JANUÁRIO, 2021) which, mediated by neoliberal ideas, encourage subjects to conform to palliative measures, resulting in depoliticization and emptying meaning of feminist guidelines.

9
  • RODOLFO RODRIGO DA SILVA
  • From Galera parties to educational campaigns against female harassment: how Recife's Brega Funk s been constructed in Pernambuco newspapers

  • Advisor : GIOVANA BORGES MESQUITA
  • COMMITTEE MEMBERS :
  • GIOVANA BORGES MESQUITA
  • KAROLINA DE ALMEIDA CALADO
  • THIAGO SOARES
  • Data: Mar 21, 2023


  • Show Abstract
  • Considered a hybridism between Brega from Recife, Carioca Funk, and Technobrega from Pará, the Recife Brega Funk music genre has been experiencing growth in news, digital platforms, and virtual social networks, as well as being incorporated into political and educational campaigns. Understanding journalism as a form of non-formal knowledge and as a contributor to help men and women understand the world they live in, we aim to
    reflect, with this research, how journalism frames Brega Funk in its news and reports: whether it shows its reach on the national scene, as well as its reappropriations, such as the choice of the rhythm for educational campaigns against harassment, for example. If it does so, but continues to reinforce the criminalization of its manifestation in the peripheries, associating the music genre with disputes involving drug trafficking and fights between organized football team supporters in the city. Thus, the problem-question that guides our research is: How is Recife Brega Funk being constructed by Recife journalism? Based on the question, we defined our general objective, which is to understand the framing given to Brega Funk by Recife journalism. To answer the question, we delve into Journalism Theories, introducing the discussion of journalism as a form of knowledge, analyzing news values and media framing, taking into account its contribution in the construction of reality; as well as in research on the Brega musical genre and its strands. We used bibliographic and documentary research and content analysis methods (quantitative and qualitative). To collect the data, we used the digital sites of three Pernambuco journalistic vehicles: Jornal do Commercio, Folha de Pernambuco, and Diario de Pernambuco, from 2004 to 2019 – from the break of the Funk scene in Recife and the marginalization of the MC; meetings to the insertion of Brega Funk in institutional campaigns; listing the phases of Brega Funk in Recife media. After collection, we selected only the content that mentions Brega Funk (among reports, notes, and news), in order to answer the questions that guide this research. From the content analysis of the collected data, framings such as "cultural movement" and "resistance" were found, highlighting the potential of Brega Funk as a legitimate and authentic cultural expression. However, at the same time, negative framings were identified that associate the musical genre with an unsafe place,  stigmatized;, unstable, tacky, and sexist. These framings reinforce stereotypes and prejudices regarding Brega Funk and limit its appreciation and recognition as an important cultural manifestation in the music scene of Pernambuco. Thus, the research concludes that, despite the growth of Brega Funk in Recife, local journalism still reproduces stigmas and prejudices regarding the musical genre, while also highlighting its virtues and resistance as a cultural movement. 

10
  • ADNA DA SILVA RODRIGUES
  • A Voz da Lama: the role of a community radio in the fight against the coronavirus.

  • Advisor : GIOVANA BORGES MESQUITA
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • GIOVANA BORGES MESQUITA
  • PATRÍCIA MONTEIRO CRUZ MENDES
  • Data: Mar 24, 2023


  • Show Abstract
  • The neighborhood of Pina, South periphery of Recife (PE), contrasts in its landscape luxury skyscrapers and floating houses on the edge of the basin that bears the same name. In 2020, with the pandemic of the new coronavirus, the neighborhood, which has one of the lowest rates of piped water and garbage collection in the city, had a new problem added to a long existing list: the increase in the mortality rate in the locality. There were more than 100 between 2020 and 2022. In this scenario of death and lack of public policies, Pina saw the birth of Radio Andada A Voz da Lama, community radio in activity in the Comunidade do Bodet, which since July 2020 proposed to act where government communication was not coming. Thus, the overall objective of the work is to understand the communication strategies used by the radio, in a joint work with the community for survival to the threat of the virus. Through participant observation, free interviews, semi-structured and content analysis, we seek to answer the research question, which is: what is the uniqueness of the radio A Voz da Lama in communicating the emergence of a pandemic to communities of popular contexts, in a time of health crisis and information? At a time of uncertainty, neglect of the Federal Government, false news and inefficient commercial communication regarding the prevention of Covid-19, the residents of Comunidade do Bode were protagonists and also impacted by integrated and accessible actions of non-formal pedagogical communication and assistance. It is that the radio of walking profile started to move through the alleys and the river basin to its listeners, via bicycle and sound boat, but this is not its only differential. In addition to generating income through the rental of local fishermen’s boats for distribution of content at a time of financial instability, the radio also promoted educational actions door to door, through the use of megaphone, distribution of pamphlets and collage of lambes, reaching an audience beyond those who consumed their content. Although A Voz da Lama "did not change the world of communication", as the founder of the Livroteca and the mobile vehicle Kcal Gomes (2022, in an interview with the researcher), it would be wrong to ignore the contributions to the niche that the radio set out to achieve, the part more "inside" the neighborhood.

11
  • GABRIEL DIAS FRANCO DE GODOY
  • The owl’s reverie - filmic correspondences and epistolar cinema.

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • MARCELO GIL IKEDA
  • Data: Mar 28, 2023
    Ata de defesa assinada:


  • Show Abstract
  • From Marker to Kramer, from Cavalier to Akerman, from Kiarostami to Kawase, many filmmakers made filmed letters, film letters and video letters. Unlike a documentary film or a written letter, epistolary cinema is made up of hybrid, heterogeneous and even “minor” forms of cinematography. In this sensitive sharing between filmmaker and spectator, between sender and recipient, films are found woven by memory and intimacy and whose horizon
    is the search for the other. By the exchange of videos that made the members of the Waiãpi ethnicity know the members of the Zo'é ethnicity, by the cinematic postcards that crossed the Atlantic in the beginning of the 20th century due to nostalgia suffered by Galician immigrants in America and the poetic correspondence created by the video experimentation of filmmakers Shûji Terayama and Shuntarô Tanikawa, this master's dissertation studies the history of filmic correspondences in visual culture relating their examples in order to understand the survival of their phenomena of origin and their aesthetic experience, in order to question how subjects that constitute themselves by images provoke the encounter with the other who feels called to correspond by images.

12
  • NAIARA CAVALCANTI TEIXEIRA
  • OUTRAS ROTAS PARA NOVOS MUNDOS: A perspectiva de projetos cidadão- comunitários a partir do fazer artesanal do Taller Warao

  • Advisor : SOFIA CAVALCANTI ZANFORLIN
  • COMMITTEE MEMBERS :
  • FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • IZABELA DOMINGUES DA SILVA
  • SOFIA CAVALCANTI ZANFORLIN
  • Data: Apr 27, 2023


  • Show Abstract
  • A seguinte pesquisa interconecta a comunicação e os estudos decoloniais na perspectiva latino-americana para analisar as relações, as trocas e os usos do projeto Taller Warao, situado na Vila Santa Luzia, no bairro da Torre em Recife/PE. Criado a partir da demanda própria dos migrantes indígenas venezuelanos da etnia Warao, que estavam em situação de extrema vulnerabilidade nas ruas do Recife, o projeto surgiu em 2021 para conferir dignidade, moradia e renda aos indígenas. A fim de compreender se a prática do fazer artesanal orienta a criação e manutenção de projetos que visam os nasceres de novos sóis, pautados na cooperação, nos laços comunitários e na cidadania, esta pesquisa realizou idas à campo durante sete semanas com o objetivo de encontrar possíveis respostas às inquietações surgidas na articulação do artesanato tradicional da cultura Warao com as noções de interculturalidade e etnodesenvolvimento, usadas em artigos jornalísticos sobre o projeto. Antes de submeter a pesquisa à banca de qualificação, o projeto anunciou o encerramento de suas atividades, cerca de 1 ano após sua criação. Alguns resultados prévios apontavam, de antemão, nuances do não funcionamento do projeto para além da lógica do capital por meio de limitações do próprio espaço-ateliê e suas dinâmicas e de barreiras percebidas pelo não incentivo à integração com a comunidade da Vila Santa Luzia e suas iniciativas comunitárias. Dessa forma, hipóteses foram levantadas para um novo aprofundamento em campo com o objetivo de mapear esse fim e concluir a pesquisa pela proximidade com o ciclo total do projeto, possibilitando o entendimento dos possíveis caminhos necessários para se pautar um projeto cidadão-comunitário guiado pela democracia intercultural.

13
  • BRUNO ALVES DA SILVA PEREIRA
  • EXPERIENCIAR O SOM: Processos criativos e intenções estéticas do Coletivo Som em Pernambuco.

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • DEBORA REGINA OPOLSKI
  • NINA VELASCO E CRUZ
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: Apr 27, 2023


  • Show Abstract
  • Este trabalho propõe uma investigação sobre as intenções estéticas do
    Coletivo Som em Pernambuco e como elaboram as sonoridades das
    filmografias em que atuam. As análises partem dos rascunhos do fazer criativo - entrevistas, documentos e arquivos/projetos de software de edição - através da crítica de processos, proposta por Cecília Almeida Salles (2008), e destacando os padrões de intenções desses artistas através da crítica interferencial de Baxandall (2006). As relações criativas e metodológicas que surgem no decorrer da realização fílmica, as condições orçamentárias das produções e a forma que esses artistas lidam com as adversidades na elaboração dos projetos, são percebidos como fatores de grande relevância nas obras finalizadas. As análises a partir dessas condições são sustentadas pelo paradigma do problema/solução de Bordwell (2008). Além dos percursos da crítica genética, apresento o estreitamento entre a criação das sonoridades e a análise fílmica, a partir das sequências/cenas citadas pelos artistas. 

14
  • ANTONIA NIRVANA GREGORIO LIMA
  • THE KIDS AND TEENS’ DIGITAL INFLUENCE IN BRAZIL: MAPPING KIDFLUENCERS ON INSTAGRAM

  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • BRENDA LYRA GUEDES GURGEL
  • IZABELA DOMINGUES DA SILVA
  • MARIA CLARA SIDOU MONTEIRO
  • ROGERIO LUIZ COVALESKI
  • Data: Apr 28, 2023


  • Show Abstract
  • The present research aims to analyze the spectrum of kidfluencers (ABIDIN, 2015; KARHAWI, 2018; MENDES, 2020; PRIMO; MATOS; MONTEIRO, 2021) in Brazil and their impact on the spreading of meanings about what it is to be a child in contemporary times. In order to investigate this phenomenon, established at the heart of
    studies about digital culture, consumption, and celebrities, a methodological combination was carried out. The first, of a quantitative and exploratory nature, aimed to map who are the main Brazilian kidfluencers through an online survey (KOZINETZ, 2014) carried out in the list “Top 1000 Instagram influencers”', made available by the HypeAuditor website. In view of the extensive material extracted through non- probabilistic sample research (MARCONI; LAKATOS, 2017), an analytical approach focused on early childhood was established. Subsequently, we apply the second methodology, with a qualitative approach, in order to identify which childhoods are mediated through the content of the five most popular Brazilian kidfluencers on
    Instagram, aged between 0-6 years. This theoretical-methodological trajectory, supported by Roque Moraes (1999) and Laurence Bardin (2014), revealed the importance of sharenting (BROSH, 2016; BLUM-ROSS; LIVINGSTONE, 2018) in the biographical construction of kidfluencers. This can be classified into three types:
    influencers by inheritance (RODRIGUES, 2019), influencers by media sponsorship, and influencers who leverage maternal content. Throughout the dissertation, the sociology of childhood is discussed (QVORTRUP, 2010; CORSARO, 2011; MARCHI; SARMENTO, 2017), the relationship between childhood and media (BUCKINGHAM, 2007, 2012; TOMAZ, 2019; GUEDES, 2016) in convergence with the consumption
    (BAUMAN, 2008, 2011; TASCHNER, 2011; OROFINO, 2012; FONTENELLE, 2017), regulation of artistic child labor and commercial exploitation of children in the digital environment. 

15
  • VITOR CELSO MELO DE FARIA JUNIOR
  • Split Field Diopter: possibilities of generating tensivity in the filmography of filmmaker Brian De Palma during the 1980s in the Suspense Thriller genre.

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • NINA VELASCO E CRUZ
  • PAULO MATIAS DE FIGUEIREDO JÚNIOR
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: May 26, 2023


  • Show Abstract
  • A low-researched in film and academia nowadays, the Split Field Diopter technique points out multiple possibilities for creating simultaneous narratives from the fusion of opposite poles of the screen in an illusory perception of a high depth of field. The present work aims to research, identify and analyse the application of the Split Field Diopter as a tensivity generator instrument (ZILBERBERG, 2011) from a clipping included in the genre Thriller of Suspense (DERRY, 1988) from the filmography of filmmaker Brian De Palma in the 1980s. For this, it is necessary to go through a bibliographical trajectory that crosses the historical and technological passage of the apparatus until the 1980s and the reverberations of the hitchcockian aesthetic in De Palma’s Suspense Thriller
    genre. Recognising Brian De Palma’s stylistic and aesthetic contribution to the use of the apparatus, the dissertation launches an investigation into the tensive use of the Split Field Diopter in the film Dressed to Kill (1980), which allegorises the intensified use of the technique in the framing historical, based on a precise
    film analysis crossed by a semiotic research model identified by authors such as Pietroforte (2021) in the plastic and narrative scope. This approach is expected to serve as a reference for those interested in the subject discussed and be useful in compiling books and articles on the subject.

16
  • SANDRO ALVES DE FRANÇA
  • João Moreira Salles the image essayist: write of de self in Santiago and No intenso agora

  • Advisor : LAECIO RICARDO DE AQUINO RODRIGUES
  • COMMITTEE MEMBERS :
  • CARLA LUDMILA MAIA MARTINS
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • Data: Jun 2, 2023


  • Show Abstract
  • The study proposes to analyze the write of the self of the brazilian documentary filmmaker João Moreira Salles in the films Santiago (2007) and No intenso agora (2017), operated from the essayistic mobilization of archive images. Through them, it is possible to envision other layers of meaning, legibilities and understandings of the past, whether this reading is linked to the personal experience of the director who (re)appropriates imagery records, or an attempt at historical revision. In the analyzed films, this discursive-narrative procedure is covered by the director and is configured as a kind of essay based on archival material, reflection in front of the image and the
    enunciation of the self. To carry out the proposed academic investigation, the theoretical basis of the study are the concepts of write of the self and its developments through authors such as Philippe Lejeune (2008), Judith Butler (2015), Mikhail Bakhtin (2010), Leonor Arfuch ( 2010), Michel Foucault (2004); of archive and archival images following the theoretical explanation of Sylvie Lindeperg (2015), Jaimie Baron (2018), Chistophe Prochasson (1998), Arlette Farge (2009); about documentary cinema, first- person documentary and filmic self-inscription through the studies of Michael Renov (2014), Alisa Lebow (2012), Jean-Louis Comolli (2008), Arlindo Machado (2011); on essayism from the readings of Gabriela Almeida (2018), Timothy Corrigan (2015), Theodor Adorno (2003), among other complementary ones.

17
  • GABI SAEGESSER SANTOS
  • EU NO MUNDO: DOS FILMES EM PRIMEIRA PESSOA ÀS MICRONARRATIVAS AUDIOVISUAIS CONTEMPORÂNEAS

  • Advisor : LAECIO RICARDO DE AQUINO RODRIGUES
  • COMMITTEE MEMBERS :
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • FERNANDA CAPIBARIBE LEITE
  • SABRINA TENÓRIO LUNA DA SILVA
  • Data: Jun 9, 2023


  • Show Abstract
  • O reconhecimento do eu, inserido no mundo, expande historicamente a forma das relações humanas; o campo da experiência estética do eu – essa primeira pessoa do singular – não se dá por si só; é a sua contextualização – em um mundo possível – que lhe confere a ideia de um real. Na contemporaneidade emerge um desejo de expressão subjetiva, que se manifesta na circulação dos discursos em primeira pessoa presentes em diferentes plataformas, dentre elas o cinema e os aplicativos dos celulares. Esta profícua produção imagética, dinamizada pelas novas tecnologias, permitiu que o sujeito – cercado por novos estímulos sensoriais e alicerçado em sua própria dinâmica de pensamento – pudesse trocar com o outro as suas impressões em um mundo globalizado; narrando, assim, a sua própria história através de imagens atravessadas por novas ferramentas. A presente pesquisa tem por finalidade compreender este fenômeno e se sua configuração passa por uma transição, uma incorporação ou uma transformação quando analisada as micronarrativas presentes nas redes sociais. Esta dimensão do vivido – através das imagens contemporâneas que se deslocam das salas escuras do cinema para uma virtualidade – diz muito sobre a ocupação de um sujeito veloz no centro da experiência moderna. A partir de uma revisão bibliográfica e análise fílmica, será realizado um estudo de casos múltiplos (YIN, 2005) para investigar o fenômeno através de duas categorias de análise: CATEGORIA A e CATEGORIA B. Os filmes As Praias de Agnès (Les Plages d'Agnès, Agnès Varda, França, 2008), A Month of Single Frames (Lynne Sachs, EUA, 2019), News from home (Chantal Akerman, França/Bélgica, 1976), Sink or Swin (Su Friedrich, EUA, 1990) e A Entrevista (Helena Solberg, Brasil, 1966), pertencem à CATEGORIA A. Enquanto que os perfis das realizadoras audiovisuais presentes no Instagram, a saber, @laiseque & @ilhadelaise, @dandarademorais & @diariosdeborder, @almanova8, @eu_sou_yane, @tretasan & @rebu.doc, @costadarenna, e @aurorajamelo, pertencem à CATEGORIA B. Através da revisão bibliográfica, análise fílmica e do material publicado no Instagram – apoiada por uma entrevista semiestruturada (BARDIN, 2016) com as realizadoras – pretendo elucidar como se dão as relações entre os filmes em primeira pessoa e as micronarrativas audiovisuais contemporâneas. 

18
  • PEDRO HENRIQUE DE CARVALHO COSTA
  • Blackening the imaginaries of the city: the performances of blackness in the production of music videos in São Luís
  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • FERNANDA CAPIBARIBE LEITE
  • JEDER SILVEIRA JANOTTI JUNIOR
  • NINA VELASCO E CRUZ
  • TOBIAS ARRUDA QUEIROZ
  • Data: Jun 15, 2023


  • Show Abstract
  • The world as it is presented is a fable (OLIVEIRA, 2001) fed back by a collective imaginary built on colonial assumptions that cross time, configuring spaces of power in which the subject is hierarchical. For these reasons, an effort is needed to restore the status of humanity to precarious and subaltern bodies. In this research, I propose a shift from alienation to the awareness of black people, a path that is structured through the fold of language and that creates conditions for these people to be able, through their own voice, to define themselves for beyond what is attributed to them by identity predicatives. Therefore, intersecting the concepts of escrevivência (EVARISTO, 2020) and critical fable (HATMANN, 2020), I analyze the network video clip as a space of security that turns fiction into an imaginative space, a place where beings (re)invent themselves transforming reality. The performances of negritude (CÉSAIRE, 2010) staged in the audiovisual narratives of São Luís - MA from 2019 to 2022, in the works of Marco Gabriel, Regiane Araújo, Núbia and Enme Paixão, are clues to a being/knowledge guided aesthetically and politically in plurality and diversity that strains social stigmas and challenges racist conceptions.

19
  • MORENA MELO DIAS
  • I ACCEPT THE SEAL ON MY LIFE” ARTICULATIONS BETWEEN GENDER IDENTITY AND MUSICAL GENDER
  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • JEDER SILVEIRA JANOTTI JUNIOR
  • JULIANA FREIRA GUTMANN
  • THIAGO SOARES
  • Data: Jun 18, 2023


  • Show Abstract
  • ABSTRACT
20
  • CLARISSA FRAGA BARBOSA GONCALVES DE AZEVEDO
  • The face of contemporary Pernambuco’s cinema and their maternal representations

  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • AMANDA MANSUR CUSTODIO NOGUEIRA
  • MARIA COLLIER DE MENDONCA
  • NINA VELASCO E CRUZ
  • Data: Jun 30, 2023


  • Show Abstract
  • This Thesis-Letter is divided into three parts and it’s structured as a constellation of memories and written in a format of letters addressed to my son. The first part is written as a Complaint-Letter, in which we have, inspired by the work of the Gemaa group (2012; 2018), investigated the face of Pernambuco’s cinema, which has created some mother characters. We mapped the feature films made in the most cinematically fertile decade for Pernambuco State, the 2010s, and we examined in terms of gender and race what kind
    of screen-bodies (MARTINS, 2020) are acting in the main functions of cinema creation, such as directors and screenwriters. In the second part, written as a Manifesto-Letter, we researched mother figures examining how the roles of cisheteronormative gender social groups (SAFFIOTI, 1987) gestate the cinematographic roles and the sexist and racist images of control (COLLINS, 2009; BUENO, 2020) in cinema; and how these images
    influence our subjectivity, our self-definition and our self-representation/performance. Finally, written as a Dialogue-Letter, we mapped the maternal characters created in the fiction feature films of Pernambuco in the 2010s and we realized that they represent images of denunciation: term we created to classify them. We finish off by weaving film analyzes about the mothers of Kleber Mendonça Filho’s, in the films O som ao redor (2013), Aquarius (2016), and Gabriel Mascaro’s, in the films Boi neon (2016) and Divino amor (2019), studying who these mothers are, what identity avenues (AKOTIRENE, 2019) cross them and how they experience motherhood. These letters navigate geographic maps, giving birth to cartographies about Pernambuco’s cinema in the 2010s, but they also go through affective maps, in a dialogue that is both intimate and personal, once it has been plotted with my son, and yet it is also collective and public, as it is a dialogue about motherhood and cinema, about being and representing socially and cinematically. This Thesis-Letter was also inspired by the doctoral dissertation by Maurício Virgulino Silva (2022, ECA/USP), written in format of letters to his future daughter, Teodora. As for me, I write letters to my son who is already Benjamim Rudá.

21
  • CAMILA CAVALCANTI PORDEUS
  • Between corporeal abyss and cosmic communion: appearances of the Dionysian in contemporary audiovisual images.

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANDRE ANTONIO BARBOSA
  • ANGELA FREIRE PRYSTHON
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: Jul 3, 2023


  • Show Abstract
  • There is something unsettling about certain images of rituals. The naked bodies, the circular movements, and the moment of ecstasy capable of disconnecting the individual from their own body. In these images, this passage of going beyond oneself becomes visible. Whether in an American film from 2015, a Spanish painting from the 18th century, or a Dutch triptych from the 16th century, there is a power that survives time and manifests itself: the survival of an imaginary or a symbolism that has long been commonly associated with Bacchanalia, ancient secret rites of worship to the god Bacchus. This work aims to study the relationship of these images with the aesthetics of the Dionysian. Drawing from authors such as Mircea Eliade, Paul Ricoeur, and Georges Bataille, I investigate a symbolic connection between audiovisual works such as "The Witch" (2015), "Climax" (2018), and "The Devils" (1971), with a contemporary Dionysian, a symbolic compilation that points to the meaning of the Dionysian. How and why has it survived in Western visual culture, and what does that tell us about our way of dealing with the sacred in the contemporary world?

22
  • NINA FLOR
  • LOGGED HOMES: The experience of time and space in Martel’s Salta

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • ARTHUR FERNANDES ANDRADE LINS
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • Data: Jul 31, 2023


  • Show Abstract
  • Lucrecia Martel’s “Salta Trilogy” takes a unique look at her home town in Argentina 1 and, in particular, at family and home in an immersion on feminine, domestic and ordinary life, in which the extraordinary emerges from the ordinary or the strange from the familiar. This research intends to step into and dwell in the films “The Swamp” (2001), “The Holy Girl” (2004) and “The Headless Woman” (2008), through the creation of audiovisual essays inspired by the research of Catherine Grant (2012, 2014, 2016) ande Samuel Brasileiro (2021). This methodology of film analysis consists of the montage of selected scenes from the research corpus and seeks to investigate similarity and otherness between the films, experiment with them and investigate in Martel's trilogy the potential, not of representing real timespaces of her family origins, but to reconfigure ways of seeing the world and inhabiting this interior universe from a perspective that is attentive to the dimension of affection, which allows experiencing alternative notions of temporality and forms of connection with the sensitive world.

23
  • BRUNA MARIA ALEXANDRE GUIDO
  • BELONGING AND ARTIFICIALITY: The expressiveness of neon colors in Brazilian queer cinema from the 2010s onwards.

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANDRE ANTONIO BARBOSA
  • ANGELA FREIRE PRYSTHON
  • NINA VELASCO E CRUZ
  • Data: Aug 11, 2023


  • Show Abstract
  • Discussions about gender and sexuality in contemporary Brazilian cinema have been expanded through queer perspectives. This study follows this trend by observing the presence of aesthetic manifestations of artifice in Brazilian films from the 2010s, such as the use of colors and neon lights. To understand these connections, in the first chapter, the study begins by addressing queer theory and its political propositions, examining the aesthetic roots of the underground American cinema movement that currently influences. Next, the project indicates the paths of queer cinema and its aesthetics, while also providing a brief overview of the history of Brazilian queer cinema to understand the growing aesthetics of artifice. In the second chapter, the research delves into cinematic language, observing light and color as elements related to morality, sensoriality, and queer spectatorship. Aesthetic examples are presented, as well as the history of neon lights, to comprehend the differentiation and identification of queer subjects in relation to their use. Finally, in the third chapter, to illustrate and substantiate this phenomenon,
    the general use of neon in cinema is briefly indicated, followed by the creation of a film constellation (SOUTO, 2019) called "Brazilian Neon Queer from 2010 onwards", composed of 10 films that are analyzed comparatively.

24
  • DEBORA RODRIGUES COSTA ALELUIA
  • Is the bot the father of lies?: disinformation and the use of bots on Twiiter

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • IZABELA DOMINGUES DA SILVA
  • JOÃO GUILHERME BASTOS DOS SANTOS
  • Data: Aug 24, 2023


  • Show Abstract
  • The growing use of robots to promote disinformation (ITS RIO) raises concerns in the discussion about the internet and democracy. In Brazil, this phenomenon is expanding in an environment that presents peculiarities, such as the strong influence of protestantism in the spread of falsehoods, making it imperative for new research to consider this context in order to better understand the phenomenon and its consequences for the country. In this regard, this study aims to analyze how bots disseminate disinformation on Twitter, focusing on the discussion of Christian persecution in Brazil. We employed the Twitter data collection methodology using the Netlytic tool, as well as bot identification using Pegabot (ITS RIO, 2018), to explore a brazilian bot detection tool, identify the volume of bot accounts disseminating disinformation about the persecution of Christians on Twitter, and describe their coordinated activities. The results revealed that over half of the corpus consists of profiles with a high probability of being bots, highlighting how they operate and their role in manipulating public opinion.

25
  • RAFAELA GERMANO MARTINS
  • CREATORS-CREATURES: FEMALE MONSTROSITY IN HORROR MOVIES DIRECTED BY WOMEN

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • GABRIELA MÜLLER LAROCCA
  • Data: Aug 25, 2023


  • Show Abstract
  • The present work investigates the female monstrosity represented within cinematographic works of the Horror genre directed by women. Through the analysis of several films directed by women, it is intended to understand which new potentialities arise from the figure of the monstrous feminine from the moment when female directors
    and screenwriters begin to create their own narratives and to participate in cinema as active creators, and they also become creatures as they place their own monstrosity, female monstrosity, as an object of exploitation. Through self-representation - female filmmakers portraying monstrous women - the monstrous figures escape the gaze of the 'other' and create an unusual filmic product, bringing with it new aesthetic and narrative
    possibilities and potential. The research asks the following question: “What can a monstrous body do?” The thesis proposes the hypothesis that this monstrous body has the potential to be a possibility of political existence outside the shadows of patriarchy and heteronormativity. The research's theoretical apparatus highlights the work of authors such as Paul B. Preciado, Julia Kristeva, Judith Butler, Gilbert Durand and Silvia Federici, among other theorists who are dedicated to researching aesthetic experience, monstrosity and gender studies.

26
  • KLENNY ELLEN ALVES DA SILVA
  • Is everything #publi? A subtle and complex dimension of advertising's new guise in people's daily lives

  • Advisor : IZABELA DOMINGUES DA SILVA
  • COMMITTEE MEMBERS :
  • ANNA CAROLINA FRANCO BENTES
  • IZABELA DOMINGUES DA SILVA
  • ROGERIO LUIZ COVALESKI
  • Data: Aug 30, 2023


  • Show Abstract
  • The rise of participatory culture (SHIRKY, 2013) and digital prosumerism transformed the dynamics of marketing and communication in the 21st century. Social networking sites have changed the ways people communicate,
    buy and perceive themselves, leading a growing number of people to want to see and be seen, increasing their value. From this perspective, Instagram is configured as a large panoptic diary in Surveillance Capitalism (ZUBOFF,
    2019), where amateurs use visibility strategies to share everyday life and gain influence in a world governed by capital and dominated by algorithms (DOMINGUES, 2016). The common subject becomes media and reaches
    followers such as celebrities, and may even become one of them. These socio- cultural transformations drive significant changes in “advertising” and in what comes to be considered, in fact, advertising, making us question, for example, whether sharing fragments of our daily lives can be considered a form of advertising. This research with a qualitative approach seeks to problematize the overflow of advertising in everyday, porous advertising,
    intertwined with the routine of subjects, deeply involved in new marketing, communicational and psychopolitical logics (HAN, 2020).

27
  • AYRTON HASCEMBERG MARINHO PIRES
  • “Better than the growth, only watching the fall:” the ruptures dynamics on sense communities through cancel culture.

  • Advisor : IZABELA DOMINGUES DA SILVA
  • COMMITTEE MEMBERS :
  • ISSAAF SANTOS KARWAHI
  • IZABELA DOMINGUES DA SILVA
  • ROGERIO LUIZ COVALESKI
  • Data: Aug 31, 2023


  • Show Abstract
  • Cancel culture got stronger during the early years of the third decade of the 21st century, specially on social media, like Twitter and Instagram. This academic research aims to investigate the phenomenon and its relation to a
    community of life and of sense, from the proposed concepts by Berger and Luckmann (2004). There is also a demonstration based on Recuero (2009) studies about social media on internet and Bourdieu’s (1986,1998,2004)
    capital theory. Domingues and Miranda (2018) allows to establishing a parallel between cancel culture and consumption of activism and identify factores that potentiates and set this culture as a possibly decisive fator of
    participation and rupture in communities of sense. With qualitative approach, it’s possible understand which are the function of discourse as a element of training of rules of meaning inside of these communities. The corpus search
    used three cases of cancellation with wide repercussion on the web, from with was possible to analyze how the discursive disputes prevailing in the cancel culture could set disruption on the communities of sense.

28
  • RENATO SOUTO MAIOR SAMPAIO
  • LUSO-LANDSCAPE DISPLACEMENTS: ARTIFICE, MEMORY AND ‘SAUDADE’ IN MIGUEL GOMES' CINEMA

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • DIEISON MARCONI
  • ANGELA FREIRE PRYSTHON
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • Data: Sep 21, 2023


  • Show Abstract
  • This research, from a cultural approach linked to the audiovisual, intends to articulate some concepts, such as travel cinema, artifice, memory, nostalgia, melancholy and landscape, in order to problematize and investigate the presence of all these elements in the cinema of the Portuguese director Miguel Gomes. The development of the dissertation intends to make use of both a theoretical-conceptual ballast on the themes previously  unctuated, as well as an approach crossed by the bias of film studies and genres, not in a closed proposal of film analysis, but rather a combination between the filmography proposed here and these authors and images brought throughout the text. The work also intends to seek a methodology that involves the fields of theory along with an essay exercise of scientific production. The corpus chosen here involves, in particular,  Gomes' feature films, which are, chronologically, The Facce You Deserve (2004), Our Beloved Month Of August (2008), Tabu (2012), Arabian Nights (2015) The Tsugua Diaries (2021). It is intended, therefore, the elaboration of a cartography of this filmmaker and his place in the world, in this case through the contemporary Lusitanian cinema, but this also inserted within an international flow and in dialogue with several other themes and  productions, referring and promoting a traveling creation of these works all.

29
  • BRUNA CORREA VILELA
  • “BH É QUEM?”: Performative Sonic Paths of the Entangled Funk from Minas Gerais. Grande Área: Ciências Sociais Aplicadas

  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • BRUNO SOUZA LEAL
  • JEDER SILVEIRA JANOTTI JUNIOR
  • JULIANA FREIRA GUTMANN
  • NINA VELASCO E CRUZ
  • Data: Sep 21, 2023


  • Show Abstract
  • The funk genre in Brazil has the first steps of its construction marked in Rio de Janeiro, but is currently reconfigured globally. In Belo Horizonte, expressions of this genre, which began in the 1980s, have developed particular electronic aesthetics and sounds since the mid-2010s, claiming a local uniqueness, which finds symbolism in the catchphrase: “BH é quem? BH é nóis” (BH is who? BH is us). I use this catchphrase, widely disseminated by funk production but also drained by various communication expressions in different contexts of the city, as a trigger to go through performative layers that emerge through sound and speak of the articulation between music-territory- body. Along with the notions of performance/oralitura (MARTINS, 2021), connected listening (JANOTTI JR, 2023) and networked audiovisual (GUTMANN, 2021), I analyze sonic singularities of Belo Horizonte’ funk, among the rearrangements of the musical genre in contexts outside the Rio-São Paulo axis, and walk through its media statements, understanding the dynamics of hegemony and counter-hegemony that are staged in different spirals in musical categorizations. I bring elaborations about electronic musical practices such as “montagens” as phonographies (JAMES, 2019) and afrodiasporic sound knowledges that enable the emergence of other worldviews, which take embodied knowledge as an inescapable constituent of musical production and listening. I seek, therefore, also to point to other collectivities in the musical imaginary of the capital of Minas Gerais, which are crossed by intersectional markers.

30
  • MARYA EDWARDA SOUZA LAPENDA
  • Anti-democratic manifestations during the pandemic: A critical analysis of the discourses of Jornal Nacional and
    Jornal da Record

  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • HEITOR COSTA LIMA DA ROCHA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • KARL HEINZ EFKEN
  • Data: Sep 22, 2023


  • Show Abstract
  • This research analyzed the framing given by the two main Brazilian news programs, Jornal Nacional and Jornal da Record, in relation to the phenomenon of anti-democratic demonstrations, during the most critical period of the pandemic, which raised controversial issues for the government because of the claims of closing Congress.
    National and the Federal Supreme Court. The expectation that the analyzed reports would allow an assessment of the way in which the JN and JR speech framed the demonstrations was achieved, with the finding of the speeches as 'anti-democratic manifestations', in the case of Globo, or on the contrary, as manifestations of support for the government, by considering anti-democratic positions an exercise of freedom of expression, in the case of Record, incurring in silencing and naturalization of the problematization of the Democratic State of Law. This discussion intends to question the need for journalism to take a stand in situations of democracy crisis and risk to the rule of law institutions. Therefore, we use Norman Fairclough's Social Theory of Discourse or Critical Discourse Analysis, especially the concepts of intertextuality and modalization, as well as the  contributions of Jacqueline Authier-Revuz, through the methodological tools that the author provides on the representation of the other's discourse.

31
  • PEDRO LOURENCO DA SILVA NETO
  • Defense images: framing of police violence by radical alternative media

  • Advisor : GIOVANA BORGES MESQUITA
  • COMMITTEE MEMBERS :
  • MÁRCIA GUENA DOS SANTOS
  • CAROLINA DANTAS DE FIGUEIREDO
  • GIOVANA BORGES MESQUITA
  • Data: Oct 26, 2023


  • Show Abstract
  • In this dissertation, we question, as a research problem, how radical alternative media construct media products based on images of police violence. We seek to identify and understand the different ways in which social movements, vehicles and agents of activist and alternative communication use blatant images of abuses committed by security agents in the composition of their materials. We start from the hypothesis that many of these initiatives are structured according to the professional and textual precepts of journalism, resulting in defense journalism. This phenomenon would be based on the circulation of Defense Images – flagrant images and representations of brutality that seek to put an end to the truculence and lethality that characterize the treatment of marginalized populations. Framing Theory serves as a basis to understand both the instrumentalization of images as tools of domination and the processes of de-framing promoted as a response to violence (Butler, 2018; Sontag, 2003). In attempts to resist dehumanization, communication is sometimes configured as a self-defense tactic for peoples (Dorlin, 2020), placing these informational efforts in the category of Radical Alternative Media due to their contexts and purposes (Downing, 2004). In today's computerized world, the dynamics between actors on digital networks fuel online commotion and revolt through images and reports of police violence, leading to protests in the streets, influencing political and legal actions, elucidating cases and guiding traditional press vehicles (Mattos, 2017). Such complaints, reactions and debates write a new chapter of racial uprisings against police violence (Hinton, 2021). To analyze our object, we selected, through a process of autonetnography (Amaral, 2009), a corpus composed of Brazilian radical alternative media projects made available online between 2020 and 2022. With the help of Content Analysis instruments (Bardin, 2002) and the “critical reading of audiovisual narratives”, developed by Becker (2012), we were able to point out how defense journalism initiatives, combat campaigns, artivism and independent opinionated media, through the diverse use of flagrant and representations of police violence, seek to promote the security of the population and the preservation of the rights and dignity of victims. We conclude this investigation by recognizing the important role that these images play in today's struggles for protection and accountability, but pointing out the need for discussion about the revictimization that their indiscriminate use can promote.

32
  • BHRYAN GAMA BARBOSA
  • YOU DON'T PLAY WITH GOD: THE HUMORISTIC REPRESENTATION OF RELIGIOUS SYMBOLS IN PORTA DOS
    FUNDOS SKETCHES

  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • CLAUDIA DA SILVA SANTOS
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • SORAYA MARIA BERNARDINO BARRETO JANUARIO
  • Data: Nov 7, 2023


  • Show Abstract
  • Created in 2012, the comedy group Porta dos Fundos has been standing out in the national comic scene with
    its audiovisual production. Among the themes addressed in their humorous narratives are the representation of religious symbols, the target of our research. Supported by the concept of Social Representations (MOSCOVICI, 2007) we will seek to analyze the intersection between the comic and the Christian religious field in the comedians' sketches. The composition of our corpus is limited to the production of the Porta dos Fundos group, broadcast on Youtube between the years 2012 to 2021. sketches, these categories being: 1) Theophanies; 2) Imaginary about the metaphysical (Christian); 3) Parodies of biblical narratives; 4) Institutional criticism; 5) Religious discursive memory.

Thesis
1
  • EDUARDO BAPTISTA AMORIM
  • CULTURE OF SILENCE, NARRATIVES ABOUT PESTICIDES AND CRITICAL ENVIRONMENTAL ZONES

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • CHEILA NATALY GALINDO BEDOR
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • MAURO PEREIRA PORTO
  • Data: Feb 8, 2023


  • Show Abstract
  • The research presented here seeks to open new perspectives for studies on silences and silencing in critical environmental zones. With regard to the theoretical framework, we depart from the Culture of Silence postulated by Paulo Freire (1976, 1983), incorporating the concept and studies of Eni Orlandi (1990, 1995) on the forms of silence in linguistics. We used a variety of methods to analyze the disarticulation of narratives related to the diseases that affect family farmers and workers on large farms that use pesticides. Far from the centers where the main Brazilian media companies are organized and most of the digital influencers live, the environmental and human health problems of communities in the São Francisco Valley make up the case study of this study. In order to map these controversies, we interviewed dozens of professionals from different fields related to pesticides and health problems caused by human exposure to this type of substance, especially in the cities of Juazeiro, Bahia, and Petrolina, Pernambuco. In this context, we seek to develop a new methodology for studies on silences and silencings through content analysis, historical study and interviews with residents of the region, from the perspective that the culture of a population influences the way silencings develop and is part of fundamental interest in the studies of the subject.

2
  • MARCELO GIL IKEDA
  • From garages to the world: legitimation movements in Brazilian cinema of the 1990s 2000
  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ARTHUR AUTRAN FRANCO DE SÁ NETO
  • JOÃO LUIZ VIEIRA
  • ANGELA FREIRE PRYSTHON
  • DENILSON LOPES SILVA
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: Feb 22, 2023


  • Show Abstract
  • This thesis investigates the contribution of a generation of filmmakers in Brazilian cinema from the mid-2000s, named “brand new Brazilian cinema” (VALENTE E KOGAN, 2009), “garage cinema” (IKEDA E LIMA, 2011) or “post-industrial cinema” (MIGLIORIN, 2011), which has established itself as a distinctive force in contemporary Brazilian cinema. The starting point was the following research problem: how this generation of artists considered as utsiders, that is, who emerged “in garages”, achieved legitimacy in their field, starting to be recognized, ten years later, as established by the institutionalized Brazilian cinema field of forces? Therefore, based on the theoretical and methodological contributions of the so-called “new history” (LE GOFF E NORA, 1988), applied to the field of studies on Brazilian cinema (BERNARDET, 1995; MORAIS, 2014, among others), and influenced by sociology of culture theorists like Raymond Williams and Pierre Bourdieu, the research starts from the premise that, so as to understand the legitimacy of this set of works and directors, it is necessary to realize not only their potential for stylistic innovation but also the historical constraints that allowed these films to be recognized by their peers as innovative. Therefore, the thesis starts from the recognition that the legitimation trajectory of this generation arises from very specific circumstances, singularities of its historical time, in an extensive transformation context: the transformations in modes of production (the impacts of digital cinema, affecting the whole audiovisual chain of production), in film criticism (the changes in the internet era, which, stimulated by the so-called “cybercinephilia”, proposed other methods and objects related to cultural journalism) and in film diffusion (with the emergence of a film festivals network which established other curatorial values for Brazilian cinema). In such a way, the thesis seeks to increase their appreciation to other perspectives on Brazilian cinema from the 2000s onwards, after the so-called “cinema da retomada”.

3
  • MARIANA PORTO DE QUEIROZ
  • Magical uses of cinema in education – Games to dream again.

  • Advisor : CRISTINA TEIXEIRA VIEIRA DE MELO
  • COMMITTEE MEMBERS :
  • ALEXANDRE SIMAO DE FREITAS
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • FERNANDA CAPIBARIBE LEITE
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • ISAAC PIPANO ALCANTARILLA
  • Data: Feb 24, 2023


  • Show Abstract
  • This thesis maps an specific use of imagens and sounds in educational environments aiming to develop social, affectional and relational skills in teaching and learning situations from 3 emblems of action: the skin’s intelligence, the production of time and space experiences and the shared mind field, categories assembled by enlightening games created in the context of “Projeto Escola Engenho” with references present in the alchemic
    (CARVALHO, 1995; ROOB, 2001) and mystic literature (JODOROWSKY, 2009), and in the Amerindian cosmovision (VIVEIROS DE CASTRO, 2013) (KOPENAWA; ALBERT, 2015). This space for experimentation of cinema and education was produced for children and teenagers in the suburbs of Recife from 2011 to 2016. The thesis analyzes the hypothesis of cinema acting to stimulate a relation of experience with imagens and sounds differentiated from the representation and consumption relation in a Videological Society (Bucci and Khel). The work analyzes the hypothesis that cinema induces a relationship of experience with images and sounds, differentiating itself from the relationship of representation and consumption stimulated by  contemporary video societies (BUCCI; KHEL, 2004). I characterize a repositioning of the aesthetic dimension of education, and the possibility of emancipation through an affective policy of images by the presence of notions of transmutation of matter, reversibility and multi-perspective narratives in such practices, understanding that this way of being together/ but can act to act to de-naturalize the relationship between cinematographic language and the production of subjectivities underway in the 21st century.

4
  • LUISA CARVALHO DE ABREU E LIMA
  • THE LANGUAGE OF TELEVISION NEWS: A STUDY ON ITS WAYS OF ORGANIZATION FROM THE MAIN TELE NEWS NEWS ON THE NETWORK GLOBE.
  • Advisor : YVANA CARLA FECHINE DE BRITO
  • COMMITTEE MEMBERS :
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • CLAUDIO ROBERTO DE ARAUJO BEZERRA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • PAULA REIS MELO
  • YVANA CARLA FECHINE DE BRITO
  • Data: Feb 28, 2023


  • Show Abstract
  • This thesis aims to identify from a semiotic perspective a Grammar of Television News, encouraged by a debate over Telejournalism as a discipline and research field. Considering television news as text (a content manifested in different expression substances), this study seeks to recognize and describe its inner components, which are based on the relations they have with one another, including new forms and functions due to the increasing use of hypertext systems in journalism. The description of TV news’ elements and how these are articulated correspond to what we call, in a broader sense, the grammar of TV news. To highlight this grammar we start from the analysis of the four main newscasts from Rede Globo, the biggest TV station of Brazil: Bom Dia Brasil (BDBR), Jornal Hoje (JH), Jornal Nacional (JN) and Jornal da Globo (JG), in samples taken from February 20 and March 31 of 2015, totaling 146 editions compiled from 40 days of recording, as well as exploratory observation during the research. From the analysis, this study points to a possible grammar of television news, in which are identified and described three basic categories (the articulators, the news forms and supporting elements), reinforcing the existence of a system which presides over the construction of the newscast whose explanation aims to assist students, teachers and professionals in learning, teaching and using TV news language for better management of their organization modes and therefore enhancing TV news products. The configuration of this work and its achieved results would not have been possible without language sciences, an essential field for research and teaching improvement.

5
  • YARA MEDEIROS DOS SANTOS
  • VISUAL JOURNALISM IN NARRATIVES FROM THE GREAT BRAZILIAN REPORTAGE
  • Advisor : JOSE AFONSO DA SILVA JUNIOR
  • COMMITTEE MEMBERS :
  • MARCELO EDUARDO LEITE
  • GIOVANA BORGES MESQUITA
  • JOAO GUILHERME DE MELO PEIXOTO
  • JOSE AFONSO DA SILVA JUNIOR
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: Feb 28, 2023


  • Show Abstract
  • This thesis discusses the construction of visual journalism in the narratives of great reports produced in Brazil, showing characteristics of the journalistic visual culture in the trajectory of its production. The theoretical basis seeks to establish how the visual resources work together in the great report as narrative elements, articulating words, images and design. The research revisits the history of expressive journalistic productions, presenting an illustrated historiography of the great report with Brazilian and foreign examples, among them, the magazines O Cruzeiro, Diretrizes e Realidade; and Jornal do Brasil and Jornal da Tarde. The thesis also discusses the valorization of this area in Brazil, presenting graphic transformations that reached the press during the transition to digital means of production. A methodological matrix was elaborated to put on the path of the visual journalism of the great report and its contemporary production. The analysis established plans, divided into structural, functional and expressive elements, based on the pragmatic analysis model of the narrative. From them, the main parameters were identified: visual narrative, editing, design and visibility. Fifteen professionals from visual production teams were also interviewed. The methodology created by Lluís Codina (2004) was adapted to systematically organize the look on the reports, creating indicators and observation phases. The thesis presents a dense analysis of four great contemporary reports from the newspapers O Povo (CE), Jornal do Commercio (PE), Estado de Minas (MG) and O Estado de S. Paulo (SP), in addition to citing other examples. The research revealed a period of rupture in visual journalism with changes in functions and the enhancement of new visual experiences for screen readers and the need to train visual journalists.

6
  • JULIANA DA SILVA SOUTO
  • Christian masculinities as spaces between the profane and the sacred: an analysis of the performances of catholic priests Alessandro Campos and Fábio de Melo.

  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • CARLA BARROS
  • JEDER SILVEIRA JANOTTI JUNIOR
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • THIAGO SOARES
  • VIRGINIA DE CARVALHO LEAL
  • Data: Feb 28, 2023


  • Show Abstract
  • This research seeks, among its objectives, to tension the debate around the performances of Catholic priests, especially when they generate engagement beyond their links with Christian narratives. The problem is elaborated on a possible logic of construction of performativity, in which it is necessary to think of a set of ambiguities that allows to recognize Christian masculinities as places of encounter between the sacred and the profane. For this, the analysis is made from two priests, who have their media trajectories crossed by secular songs: Father Alessandro Campos and Father Fábio de Melo. The first, known as the "country priest", when linking with the musical genre in question, incorporates secular musical practices in his masses and performances, with explicitly sexualized performances. The second is currently the Brazilian priest, with the highest number of followers and engagement rates in the digital context, more specifically, on Instagram, Twitter and Youtube platforms, including its various internet content creation tools, standing out for a discourse of intimacy and sensuality. The clipping of this research allows us to understand how the construction of narratives of singing priests that, from the mediation of a male body, pass through the religious and secular spheres, with the interpretation of songs considered non- Christian, and constant presence on digital  latforms. For this analysis, we applied performance studies in their communicational dimension, starting from two methodological keys: 1) under discursive bias, contemplating discourse analysis and based on author Dominique Maingueneau (1984), in dialogue with Paul Zumthor (2007), and Richard Bauman (2014). 2) under aesthetic logic, founded by Richard Schechner (2006), Diana  Taylor (2013), Clóvis Ecco (2008), Marvin Carlson (2010) and Thiago Soares (2014; 2018). Also including this second bias, we have research on music, media culture, social networks and digital mediation, with David Hesmondhalgh (2013), Jeder Janotti Jr (2019), Simone Pereira de Sá (2019), and Douglas Kellner (2001). Through the articulation of these methodological keys, we will tension the debate around performance, aiming to understand how the construction of these discourses takes place and how they trigger an emblematic position in the current media religious context. To do so, we will resort to studies of religion with authors such as Brenda Carranza (2011), Mircea Eliade (1983, 1992), and Kenneth P. Serbin (2008). The relationship between performance and religion, in this work, is based on reflection on religious media trajectories in different scenarios, pointing to the problem around how Communication, from the point of view of Performance, seeks to understand the corporalities present in religious agents, especially through music. Therefore, it was necessary, therefore, an analysis of the order of the interaction, being selected photos, videos and comments mediated by digital social networks, which complexed our problem, in the temporal design between July 2020 and January 2022, this period, of abundant content on these platforms, due to the pandemic of COVID-19 that plagued Brazil and the world, in addition to a descriptive research, which was also necessary, from the observation, recording and analysis of a live musical show by Father Fábio de Melo, in December 2021, in the city of Recife, Pernambuco.

7
  • CESAR DE SIQUEIRA CASTANHA
  • Landscapes in a multiverse: claims of place by audiovisual fiction

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • THIAGO SOARES
  • FÁBIO ALLAN MENDES RAMALHO
  • GABRIELA MACHADO RAMOS DE ALMEIDA
  • MARIANA BALTAR FREIRE
  • Data: Mar 8, 2023


  • Show Abstract
  • This thesis researches the claims of place made by audiovisual fiction. This is done in order to understand the formulations of the scenic space in the audiovisual, its sense and its sensibility. In its introduction, the thesis begins by indicating the sensibilities that motivated the research, locating the author as an involved spectator, interested in building a flow of audiovisuality from generic audiovisual works that present spaces using creative and technological artifices. The chapter “The articulations and unfoldings of space in audiovisual fiction:  andscapes in multiverse and the fictions of place” proposes a methodology of the multiverse as a way of organizing the audiovisual appearances of fictional spaces for analysis. The chapter also defends an intermedial
    approach such an analysis. This is done both with the purpose of opening the investigation beyond the specificity of cinema (hence the preference for the term “audiovisual”) and of acknowledging creative and performative gestures that are associated with other forms of art and media. In the same chapter, the thesis defines the theoretical concepts of space, place and landscape, but defends the presentation of space
    in audiovisuality as fulfilling – simultaneously and often indistinctly – the senses implied by all these concepts. The thesis is, therefore, more interested in the presentation of space, place and landscape through the staging and the framing of audiovisual fiction, which serves to perceive an instability in the identification of the scenic space. Such an instability demands a revision of the expectations for indexicality in filmic spaces. The  problematic nature of indexicality when related to filmic spaces is discussed throughout the thesis. After establishing these theoretical, conceptual and methodological foundations, the thesis continues with three chapters that organize, each one of them, a specific multiverse from consolidated genres of audiovisual fiction for analysis. The chapter “The stage in the musical” investigates the insertion of new fictional spaces within the already fictional audiovisual representation of the stage in the musical genre. The chapter “Melodrama, interiors in crisis” the genre of melodrama is approached as a global phenomenon that mobilizes different relationships between interiority and exteriority, which relates to excessive gestures and rigorous formal interventions in the scenic space. Finally, the chapter “The outline of unknown spaces” investigates the western desert, animated film and television and the extraterrestrial space of science fiction as spaces beyond the frontier. Those spaces, as they are perceived, radically problematize the distinctions placed between space, place and landscape in the audiovisual.

8
  • DANIEL MAGALHÃES DE ANDRADE LIMA
  • The Gestural Life of Voices: lip-syncing and performance in audiovisual culture

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CHRISTINE GREINER
  • GABRIELA MACHADO RAMOS DE ALMEIDA
  • JEDER SILVEIRA JANOTTI JUNIOR
  • THIAGO SOARES
  • Data: Mar 14, 2023


  • Show Abstract
  • Ever since image and sound technologies were developed, the possibility of assembling different voices and gestures has been used in many ways. Dubbing and lip- syncing – apparatuses that operate through playback – cross various audiovisual products. Such apparatuses, after all, have been operated in cinema since the beginning of talkies, as well as in music videos, everyday performances on social media platforms, and in some traditions of live performance. Recognizing that the mediatic assemblages of voices and gestures summon bodily problems, this thesis inquires: what procedures are operationalized in the construction of audio-visible bodies? How does the interaction with voices act on the production of bodies in audiovisual cultures? What
    dubbing and lip-syncing can reveal about bodily production through the employment of playback technologies? Following such questions, this thesis aims to discuss normative notions of “body” and “subject” that are inscribed in the varied performative arrangements of audiovisual technologies, crossing perspectives on race, gender, and other markers. In this process, different audiovisual productions are summoned to conduct the investigation by intersecting theoretical traditions that cross cinema, music, and theater, among others. Therefore, being part of Performance Studies in Communication, this research unravels the role of mediatic technologies in audiovisual performances, emphasizing the communicational flows that cross audiovisual products and everyday life through practices of spectatorship and listening. Moreover, this thesis particularly dedicates itself to the study of voice, undertaking an extensive review of theories about mediatic voices. Debates on voice are still little explored in Communication Studies. Therefore, this research aims to contribute to the field by also proposing approaches to vocality that resonate with contemporary understandings of bodies and performance theory. Finally, this thesis emphasizes that the study of dubbing and lip-syncing is crucial to the understanding of contemporary phenomena. The reason for this is that bodily productions of movie musicals, music video performances, drag queens' lip-sync performances, and vernacular videos on digital platforms, among other dubbed/lip-synced practices, bring together body techniques and mediatic technologies that mutually inform each other. In this sense, this thesis postulates dubbing/lip-syncing as an epicenter to which audiovisual technologies converge in such a way that, by investigating such arrangements of playback technologies, we can unravel specific issues of body production that inform ourselves bodily and subjectively.

9
  • ELVIS MACIEL GUIMARÃES
  • EXPANDED AUDIENCE: co-production in the construction of transmedia journalism in Fantástico and Resumido Podcast

  • Advisor : ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • COMMITTEE MEMBERS :
  • JOÃO CANAVILHAS
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • FABIANA CARDOSO DE SIQUEIRA
  • GIOVANA BORGES MESQUITA
  • HEITOR COSTA LIMA DA ROCHA
  • Data: Mar 30, 2023


  • Show Abstract
  • The new communication dynamics that have arisen since the popularization of the internet and digital devices and the emergence of digital social networks have led society to new stages of social relations. The new social paradigm leads both to substantial gains and to relevant problems, among which is the increase in crises of meaning due to the plurality of sources and the attack on some institutions responsible for the organization of meaning, as is the case of journalism. Faced with a credibility crisis, journalistic organizations are looking for ways to reaffirm themselves as a sustainable professional practice and as holders of symbolic power to construct reality. It is in this scenario that transmedia productions are presented as possibilities for these media organizations to reconnect with their audience by adopting a type of product based on user participation and the dissemination of content across different media. This thesis proposes to understand the potentialities and characteristics of the audience that not only passively consumes, but that interacts with transmedia journalistic products and, thus, understand how this audience co-produces meaning and participates in the construction of the social reality exercised by journalism. To this end, within a qualitative and exploratory bias, data collected from a month of observation of the transmedia products Fantástico, from Rede Globo, and Resumido, an independent podcast produced by a small team led by journalist Bruno Natal, were analyzed. This data was complemented by semi-structured interviews with the former Fantástico digital coordinator, Giovanni Sanfilippo, and with Bruno Natal himself. The analyzes followed a path that merged a deductive
    method inspired by content analysis - which allowed the flow from theory to the object, with the elaboration of previous categories - with the inductive method, based on the Grounded Theory, from which it developed the flow from the object to the theory, with categories being created after contact with the studied products. The study presents the proposal for the concept of the expanded audience, which is a broad definition of the audience that has both expanded technical possibilities and expands its own ontology. The concept confirms some characteristics and possibilities foreseen in the theories visited, proposes some alterations in others and also proposes new authorial points.

10
  • MARIANA GONÇALVES MOREIRA
  • AN OVERVIEW ON TRANSMEDIA RESEARCH IN BRAZIL (2008-2021)

  • Advisor : YVANA CARLA FECHINE DE BRITO
  • COMMITTEE MEMBERS :
  • CECILIA ALMEIDA RODRIGUES LIMA
  • DIEGO GOUVEIA MOREIRA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • RICARDO JORGE DE LUCENA LUCAS
  • YVANA CARLA FECHINE DE BRITO
  • Data: Apr 27, 2023


  • Show Abstract
  • This thesis proposes an overview of studies on transmediation in Brazil. The starting point was the publication of the book “Convergence Culture” by Henry Jenkins (2008), the Brazilian edition, translated into Portuguese. For the corpus of analyses, were selected doctoral theses defended between 2008 and 2020, available in the CAPES Catalog, a Brazilian database, containing the keywords “transmedia”, “transmediation”, “transmedia narrative”, ( in Portuguese, “narrativa transmídia”, “narrativa transmidiática) and “transmedia storytelling”. Our methodological process was based on  systematic review, as presented by Garrido & Camilo (2019) and Cooper (2016), and content analysis proposed by Bardin (1977). With a corpus of 59 doctoral theses, 25 units of data extracted or interpreted in each thesis, distributed in 4 different groups, were investigated in depth and organized to create a scenario which allows to understand how transmedia as an area of studies was developed in Brazil. This data collection presented both quantitative and qualitative results, and created a database as in itself which is a contribution of the present work to the extent as it not only enabled the extraction of data and their analysis that allowed the construction of the proposed overview, but it also offers a survey capable of supporting other research on transmedia studies. Data and categories such as “main authors”, “predominant methodological choices”, and various demographics data, among others, were discussed and analyzed. We highlight as original categories 2 sets of data: one which discusses the field of production and the other, named approach categories. The research showed, among other points, the interest in transmedia studies in different areas of knowledge, such as Design and Education, but with a significant predominance in Communication. It also proved the influence of Henry Jenkins' thinking among Brazilian researchers, as well as the importance of research groups, such as the Observatório Ibero-americano de Ficção Televisiva – OBITEL Brasil, in promoting research on the subject, especially in Communication.

     

11
  • PAULO SOUZA DOS SANTOS JUNIOR
  • Digital Cinematography: from Index art to synthesys art

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • ANDRÉA CARLA SCANSANI
  • MATHEUS JOSÉ PESSOA DE ANDRADE
  • JOSE AFONSO DA SILVA JUNIOR
  • JULIANNA NASCIMENTO TOREZANI
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: May 3, 2023


  • Show Abstract
  • Digital regimes transformed society in countless fields, in cinema it was no different. The present research recognizes that the cinematography in the digital age, to a large extent, aims to transpose to the new format all the potential and capabilities of the consolidated production regime that prevailed during a century of cinema. Many of the classic cinema procedures, production regimes, elements of style, are almost entirely preserved. This change of platform, from cellulose acetate to the digital sensor, is certainly not the object of interest of the present research. It is not the study of the maintenance of classical statutes or of media emulation solutions that
    interests us. The question that justifies the present research is exactly the opposite: what phenomena, technological and stylistic, make digital cinematography unique? What parameters mark the ruptures, intensifications, and transformations of the cinematography in hypermodernity? How have the social, cultural, and technological phenomena of our time transformed the way of producing images, graphic and photographic? Based on theoretical pillars such as hypermodernity, intensified continuity, and media reallocation, we seek to investigate the contemporary condition of cinematography, which is increasingly moving away from its vocation of encapsulating the natural universe to constitute itself in the art of generating synthetic images.

12
  • AMANDA TAVARES DE MELO DINIZ
  • Violence, feminine noun: a genealogical study on narratives of violence against women in the media of Pernambuco

  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • DIEGO ANDRES SALCEDO
  • FERNANDA CAPIBARIBE LEITE
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • KLEBER SANTOS DE MENDONCA
  • MARIA VIRGINIA LEAL
  • Data: May 12, 2023
    Ata de defesa assinada:


  • Show Abstract
  • This work aims to understand how violence against women is discussed in the journalistic coverage of Diario de Pernambuco during the periods of 1969-1971 and 2014- 2016. The investigation undertakes an articulation between two theoretical- methodological bases: genealogy, as worked by Nietzsche (2009) and Foucault
    (2018a, 2018b, 2018c), and French discourse analysis, in the terms developed by Pêcheux (1998, 2014) and Orlandi (1999, 2021). During the analyzed period, 1780 journalistic texts published by Diario de Pernambuco were cataloged, which were divided into two blocks: the 1970 block, which includes the years 1969-1971, and the 2015 block, from 2014 to 2016. The selection of the historical markers of the research is based on the perception that these are two periods of discursive accentuation of issues related to women's rights and gender violence in Brazil: the transition from the 1960s to the 1970s, in which gender and sexuality conventions underwent significant transformations, and the second half of the 2015s, when the popularization of law 11.340/2006, the Maria da Penha Law, and the promulgation of law 13.104/2015, the Feminicide Law, defined new ways of talking about the subject. The data found were presented in two parts. The first one discusses the more general and structural aspects of the phenomenon, bringing information such as the number of occurrences found in each period, the most frequently cited terms in the texts, and the main trends verified in the material studied. Based on the observation of this data, the analysis moves to the second part, which delimits and problematizes the main thematic axes around which the journalistic discourse of violence against women most frequently orbits: the objectification of women, permeated by feelings of possession and control over the female body, the moralization of coverage (and the behavior of those involved in the  pisodes), and the hybridization between the journalistic and the police/legal discourse. As a result of the investigation, it was perceived that although the fight for women's rights and against violence directed at them has made significant progress in the last fifty years, the main discursive lines of force identified in the 1960s still appear quite present in the media discourse of the 2015s and continue to influence the ways in which the problem is thought about, spoken about, and acted upon. In this context, violence against women does not cease to exist or "evolve" over time, as common sense suggests. What happens is a refinement of this violence, a process of subtlety that inscribes cruelty, the war against the feminine, in everyday life, institutions, and  discourses, particularly in the discourse of the media. Thus, even though journalistic coverage has progressively begun to discuss the phenomenon of violence under more critical lenses, this does not mean that the journalistic discourse has ceased to be violent, nor to reinforce, even subliminally, violence, stigmas, and processes of subjection. 

13
  • IVO HENRIQUE FRANÇA DE ANDRADE DANTAS CAVALCANTI
  • PORTALS, PUBLIC SPHERE AND FRAGMENTATION: UOL and Globo.com coverage in times of bubble filters and echo chambers
  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • HEITOR COSTA LIMA DA ROCHA
  • KAROLINA DE ALMEIDA CALADO
  • PAULA REIS MELO
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: May 29, 2023


  • Show Abstract
  • This thesis analyzes the role played by portals as informational filters and mediators of public debate. To do so, it establishes a discussion about the evolution of the web within a sociotechnical context divided into two predominant phases: web 1.0 and web 2.0. With the growing horizontalization of communications symbolized by the potential of mass selfcommunication, we seek to deepen the knowledge about the place occupied by portals in the digital ecosystem. With an increasingly fragmented Public Sphere and journalistic authority based on the outmoded positivist notion of objectivity in question, deepening the understanding of how information flows work in the digital environment and the foundations on which journalism should be the mediator of public debate becomes fundamental. Thus, the present work has an empirical-theoretical case study of the 2018’s presidential elections in Brazil to understand the role played by the homepages as filters and to analyze the diversity of contents and frameworks offered by the coverage of the portals O Globo.com and UOL. In a scenario that poses an excess of information and a growing discussion about the bubbles generated by algorithms, the mediation carried out by journalism can present answers to a better democratic exercise.

14
  • MARILIA GABRIELA SILVA REGO
  • The tension between public and private in Brazilian television journalism: the coverage of the covid-19 pandemic in Jornal Nacional and Reporter Brasil

  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • HEITOR COSTA LIMA DA ROCHA
  • ILUSKA MARIA DA SILVA COUTINHO
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • KAROLINA DE ALMEIDA CALADO
  • Data: Jun 13, 2023


  • Show Abstract
  • Public and private have always been areas that are difficult to define, especially in the history of the media in Brazil. Amidst the constant confusion in this field, our effort intends to contribute to the state of the art in the
    debate on this frontier that hides power games and misinterpretations, a circumstance that has repercussions on the costly task of facilitating the democratization of this sector that is so important for the maintenance of
    citizenship. . Realizing these disagreements, the concern that moved the thesis was to identify how the private and the public are established in the journalistic content produced by the two main Brazilian private and public television stations. We argue that democracy passes directly through journalism (GANS, 2003; PARK, 2008), recognizing its role in mediating discussions in society and its capacity for central and strategic influence in defining the interpretation that will prevail over reality. Therefore, it is also in ended to show that, in the face of the communication regulation debate, it is necessary to provide instructions in the journalistic work of the communication vehicles. To this end, our path initially sought to discuss the dimensions of what public and private means, with their historical characterizations, as well as a reflection on how communication was established between groups that perpetuate their power in different areas in our country. The research effort arrives at the methodology of analyzing the journalistic narrative (MOTTA, 2008; 2013; 2017), with the inclusion of version diversity criteria (HERMAN, 2016; GANS, 2003; PORTO, 2002), of the nightly newscasts of the two main private and public broadcasters in Brazil: Jornal Nacional (JN), from TV Globo, and Repórter Brasil (RB), from TV Brasil, in order to understand the tensions between the two communication sectors, as well as this tension reflected in the discourse newspaper of each station, regarding the coverage they did on the covid-19 pandemic in Brazil, a current topic that involves a strong political clash. The analyzes made it possible to perceive that JN maintained a positioning posture against former president Jair Bolsonaro and his determinations during the pandemic; and to identify that RB maintained a careful behavior towards the government in its coverage, as a symptom of the confusion between the public and state sectors on TV Brasil. From the findings, we seek to reflect with propositions for a journalism that serves Democracy, consolidating as pillars the understanding of the role of journalism, the understanding of the importance of narrative elements in the journalistic text, the diversity of versions, the thematic deepening, the enlightened positioning and distancing from patrimonialist influences. 

15
  • MARIANA LINS LIMA
  • Female aging as a nuisance in pop music

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • ADRIANA DA ROSA AMARAL
  • ANGELA FREIRE PRYSTHON
  • CINTIA SANMARTIN FERNANDES
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • THIAGO SOARES
  • Data: Jun 21, 2023


  • Show Abstract
  • By understanding pop music as a space strongly identified with youth, this research seeks to analyze how the permanence of old singers in activity produces discomfort in the sphere of media culture. To this end, the thesis contextualizes the hostile aging scenario in the pop dance genre, showing how advancing age impacts the longevity of the careers of women whose work has been predominantly tied to the athletic, sexualized, and youthful body. It is postulated that surveillance and control of the body synthesize the articulation of Foucauldian biopower logics and the "reprivatization of old age" (DEBERT, 2020) within gender frameworks. We adopt a critique of the idea of positive aging, which is widespread in the media under the guise of self-care and self-help, opening the debate on the epistemic power of old age as an intersectional aspect. Two theoretical contributions are central to the settlement of this argument: the notion of discomfort in the field of music (TROTTA, 2016), developed from the writings about compulsory musical experiences, in displacement to body studies, mapping social discomforts that operate codes of conduct, ethical and aesthetic standards tensioned by the inescapable contact with the presence of the "Other"; and the notion of "moral of smooth skin" (SIBILIA, 2011), to think the rejection of the old body in media instances in the key of obscenity, of the morally inadequate that needs to be disguised by the numerous digital resources available. As a result, this research offers an overview of the modulations that different cultures operate on the nuances of longevity and ageism in the American and Brazilian contexts, pointing to turbulent negotiation zones in which women pop music artists need to act in order to continue occupying media spaces. Two empirical operations are undertaken: in the first one, two American pop music stars (Madonna and Cher) are put in perspective in order to verify, in their live performances, the imperatives of the post-disciplinary body and the crises that emerge from their choice to continue active in the entertainment industry; in the second one, it examines how the Brazilian culture modulates the old age of an important pop singer (Gretchen) in the gears of humor and the “memetization” process as a possibility to remain in the music market spread through the digital social networks. It is concluded that female aging establishes a series of framing problems for pop singers by imposing the need for negotiation and image management, focusing on processes that reveal both the violence of exposure and bullying to the old body, and the capitalization and negotiation of jocosity as a strategy of personal and artistic repositioning (rebranding). We are betting on the premise that the structural violence of ageism can be tensioned, negotiated, and even reversed to the benefit of those who dare not to stop. 

16
  • MÁRIO AUGUSTO OLIVEIRA MONTEIRO ROLIM
  • Multiple Ways Of Moving Bodies Politically In Rap Music: a cartography of the choreopolitical regimes in rap music from Brazil and USA

  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • ACAUAM OLIVEIRA
  • DANIELA VIEIRA DOS SANTOS
  • GABRIELA MACHADO RAMOS DE ALMEIDA
  • JEDER SILVEIRA JANOTTI JUNIOR
  • THIAGO SOARES
  • Data: Aug 4, 2023


  • Show Abstract
  • This thesis’ proposition is, in a first moment, to identify a scenario of crisis in political or conscious rap in the context of a rise in neoliberal fascist practices, and, in face of this crisis, to assume a position against the consensus in theories about politics in rap music, sustained in what is being called conscience paradigm. Afterwards, this work engages in a cartography of the history of rap in Brazil and in the USA, or a choreopolitical history. In this history, it is considered that embracing the indeterminacy of aesthetics and considering the gestural and subjective aspects of performance as crucial for politics allow this work to unveil the multiplicity of ways to perform political practices in rap. Subsequently, this thesis elaborates the concepts of choreographic regimes and choreopolitical regimes, and, after, delineates three choreopolitical regimes in rap in the countries involved: the hardcore regime, the party regime, and the chill-out regime. Each of these regimes has different ways of “doing politics” in gestural, subjective, and stylistic terms, as well as distinct contradictions. In order to make explicit the potentials and ambivalences of each regime, as well as the mixtures between them, this thesis summons several scenes from rap history, as well as scenes from other musical genres connected to rap and to the history of the bodies that perform it.

17
  • THAIS FARIA CASTRO
  • MIRADAS LESBIANAS: NARRATIVAS DE (R)EXISTENCIAS EN AMÉRICA LATINA

  • Advisor : CRISTINA TEIXEIRA VIEIRA DE MELO
  • COMMITTEE MEMBERS :
  • ANA CAROLINE DE ALMEIDA
  • ANGELA FREIRE PRYSTHON
  • ALESSANDRA SOARES BRANDÃO
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • NINA VELASCO E CRUZ
  • Data: Aug 28, 2023


  • Show Abstract
  • Hacer un inventario de las (r)existencias audiovisuales lésbicas en América Latina y rozar las narrativas visuales con memorias y posibilidades de futuro. A las lesbianas latinoamericanas les gusta la corriente. Construir mapas emocionales, afectivos, sexuales, de historias que fluyen y crean ondas de recuerdos, imaginaciones, imágenes
    y vivencias de un deseo por otro espacio experiencialmente lésbico. Disputan flujos de imaginarios y  figuraciones de nuestros cuerpos territoriales en el cine. Tomando como punto de partida de este recorrido películas de este inventario lésbico en las que la presencia del agua emerge como metáfora fundamental del deseo de (r)existencia, una perspectiva situada de las lesbianidades y el abolengo en América Latina. Con las
    poéticas y narrativas de las cineastas, vislumbraremos imágenes que enredan diálogos sobre experiencias lésbicas, sobre la creación de imaginarios y afectaciones, cómo estas producciones nos tocan, nos conmueven, cosen en el pecho significados simbólicos y posibilidades de vernos y ser visto. Seguimos con el fluir del agua, lechos de imágenes que nos disputan nuestro lugar en el mundo y en el cine, desde el sur global.

18
  • VITOR LOPES RESENDE
  • LITERACY FOR ANTI-RACIST ADVERTISING: for white audiences to understand racism in advertising and the reason for a increase black population appearances in brand narratives.

  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • FRANCISCO VANILDO LEITE
  • IZABELA DOMINGUES DA SILVA
  • PABLO MORENO FERNANDES
  • ROGERIO LUIZ COVALESKI
  • SORAYA MARIA BERNARDINO BARRETO JANUARIO
  • Data: Sep 28, 2023


  • Show Abstract
  • Understanding the role of advertisement in maintaining and exploiting racism in Brazilian society is fundamental to the evolution of the activity. For any area to advance, it is important to deal with its mistakes and wounds and advertising does little of this recognition exercise. Based on the hypothesis that such activity is eminently racist, this work investigates how the historical path of consumer meanings has influenced advertising to assume, adopt and embrace the most diverse identity causes, specifically for our study, anti-racism. By studying the contemporary phase of capitalism, largely anchored in neoliberal ideals, we seek to demonstrate the relationship between social responsibility policies, cause advertising and the adoption, by brands, of socially desirable positions for the consumer public. Thus, we are moving towards understanding the fight against racism by brands that recognize themselves and advertise themselves as anti-racist, which seems contradictory in a structurally racist society. Thinking about anti-racist advertising when it has not even stopped being racist is the proposition of this work, based on the analysis of large brands that position themselves in this way, comparing their advertising communications, official speeches and marketing practices.

19
  • ALAN CAMPOS ARAÚJO
  • Hermeneutics for the End of the World

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • NINA VELASCO E CRUZ
  • FRANCISCO SA BARRETO DOS SANTOS
  • RICARDO FERNANDO FERREIRA LESSA FILHO
  • RODRIGO ALMEIDA FERREIRA
  • Data: Sep 29, 2023


  • Show Abstract
  • This research investigates a series of cultural and artistic objects that reveal the symbol of the end of the world from expressive and grandiose destructions. The meanings of the end of the world arise from the relationship of several cases that circulate in different media, therefore, the research proposes to study such recurrences in order to understand this end of the world as a cultural and historical phenomenon that goes beyond specific objects. The investigation has as its method the hermeneutic phenomenology through the dialogue with the work of Martin Heidegger, Hans Gadamer, Peter Sloterdijk and Paul Ricoeur. The phenomenological and hermeneutic method starts with reflections on the World, passing through the historical role in the construction of the hermeneutic circle of interpreting the end of the world as a historical symbol, closing with Paul Ricoeur's long hermeneutical route in dialogues with theorists of imagination and media as a onto-epistemological reflection, then, to propose a series of analyzes on the phenomenon of the end of the world as a cultural, media and imaginative reverberation.

20
  • RAFAEL DANTAS FREIRE
  • Minority Report: The exception as paradigm of future in the sci-fi cinema

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • EDUARDO DUARTE GOMES DA SILVA
  • FABIO CAVALCANTE DE ANDRADE
  • FRANCISCO SA BARRETO DOS SANTOS
  • JOSE AFONSO DA SILVA JUNIOR
  • Data: Nov 17, 2023


  • Show Abstract
  • The future, a recurring theme in science fiction cinema, since the last quarter of the past century frequently presents itself as nightmarish scenarios. The dystopia, as of today, is the paradigm of the future, and the
    exception is the rule of law, configuring the relations between its people and the social institutions. This thesis aims to offer an investigation founded on the historical background of the imagination of the future, articulated with a study about cinematic sci-fi, as well as to propose, through the anthropology of the imaginary, the relations between the fictional speculative exercises and the construction of reality, particularly under the guise of the concepts of exception and homo sacer, by Agamben. To that end, we shall use as the background for the research the plot of works of fiction that, as different as they may seem, gather together elements that can be identified in the events that edified the dystopia as the available interface of the future in postmodernity. Films
    represent fictional societies in a constant state of emergency, in which wars are engaged against their citizens; the state, a strong organism of social control, conditions its citizens to different statuses regarding their
    legality and political protection.

21
  • ALVARO RENAN JOSE DE BRITO ALVES
  • Mapping forms and practices of Essay Film – Towards a pedagogy of gaze and a thought through image

  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • MARIA THEREZA DIDIER DE MORAES
  • NINA VELASCO E CRUZ
  • ROBERTA OLIVEIRA VEIGA
  • Data: Dec 19, 2023


  • Show Abstract
  • The present work aims to develop the relationship between thought and essay film through a theoretical review of the essayistic theme in cinema and connections with authors in the field of Education. The goal is to outline a pedagogy of vision and a thought through images based on the practice of visualizing and creating essayistic films (whether documentary, autobiographical documentary, or in first-person inscription). The editing gestures of these films (interrupting and repeating) reinforce the uniqueness of cinema's way of thinking. On the other hand, we seek to understand the special place the viewer assumes in front of essay films, attempting to analogically consider the viewer's status and the role of the "learner" in the context of film education (or Cine-pedagogy). We present an account of a course experience (Curriculum, Cinema, and Education) taught by myself and professors Thiago Antunes and Thereza Didier for the Pedagogy program at the Education Center of UFPE. The course aimed to stimulate the appropriation of a repertoire of essayistic films, as well as instruments, techniques, and strategies for working with image and sound archives. Hence, the importance of contemplating the idea of an "archive" in the context of the chaotic availability and circulation of images on the Internet, as well as the significance of filmmaking as a gesture creating havens of memory and attention for this material. Ultimately, in the concluding chapter, we discuss the problem of generating doubt through the gratuitous and irresponsible use of editing tools and the role of cinema, especially the essay film, in considering doubt from another perspective: not one that implies disbelief in the world and indifference but one that positions us to take responsibility for facing its problems, violence, and inequalities.

2022
Dissertations
1
  • JAKELYNE DOS SANTOS BARBOSA
  • COMMUNICATION AND CONSUMPTION: A STUDY ON KOREAN K-POP AND ITS INFLUENCE ON IDENTITY TRAINING AND CONSUMPTION PRACTICES OF PERNAMBUCO FANS.

  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • MARCELA COSTA CARNEIRO DA CUNHA
  • ROGERIO LUIZ COVALESKI
  • Data: Feb 17, 2022


  • Show Abstract
  • The present work presents reflections on the history of South Korean pop culture and points out the consumption habits of young Pernambuco fans of k- pop, a South Korean musical genre, mainly responsible for Hallyu (railiu), or Korean Wave, which consists of the " export” of its culture to different countries of the world. In addition to this objective, we discuss the formation of identity permeated by the economy of affection and the power that it exerts in their lives, differentiating them from other consumers, in a new business logic based on desire. This being, not only a mere acquisition of a product, but the desire to be part of a community that, for the most part, supplied the yearnings of social recognition and belonging. Through in-depth interviews with k-popers (k-pop fans), from the state of Pernambuco, we propose to know even more in depth who this Pernambuco fan is who consumes, not only products alluding to K-Pop, but also the South Korean culture in general, as well as facing structural patriarchy, in its main centers of conviviality, in order to be closer and closer to their idols. With the research, it was discovered, among others, that digital social networks are the main platforms for the interaction of fans with each other, with their idols and with k-pop as a whole, in addition to the fact that the consumption of products occurs by affection, being a way, not only to remain in constant contact with the k-pop universe, but also to keep themselves emotionally balanced, having direct repercussions on their identity formation.

2
  • HUGO WESLLEY OLIVEIRA SILVA
  • The secular presence in its religious face: a problem about the use of religious elements in the entertainment of the Igreja Universal do Reino de Deus

  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • CAROLINA CAVALCANTI FALCAO
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • ROGERIO LUIZ COVALESKI
  • Data: Feb 23, 2022


  • Show Abstract
  • In the present work we seek to reflect about  the use of basic elements of Brazilian neo-Pentecostal culture, especially the precepts spread by the Igreja Universal do Reino de Deus (IURD), for that we take as a guiding point the testimony present in the gospel media product "Os ten commandments - The Movie” (2016). So, we propose a study that contemplates the neopentecostals dynamics and their symbolic productions as a cultural manifestation rich in meanings and stimuli, capable of articulating the reality of the faithful and the biblical text in favor of their contemporary symbolic readings. With this, we seek to understand how the IURD represents yours imaginary in filmic audiovisual entertainment, employing in this reflective exercise its notions of the Theology of Prosperity and Spiritual Warfare. For this, we was built the  theoretical framework focuses on three major areas of the human sciences: religion, communication and Discourse Analysis (DA). For the composition of the research corpus and method of analysis, the objective was to understand the messages contained in the film "Os ten commandments - O filme", opting to carry out an analysis in the light of discursive memory, as postulated by Pêcheux, using by clipping the notions of Spiritual Warfare and Theology of Prosperity present in the testimony of the character Josué.

3
  • EDUARDO JOSÉ MELO RODRIGUES DA SILVA
  • WHAT SUCCESS DOESN'T TELL US: failure as performance gap in the digital dynamics of pop music
  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • LEONARDO GABRIEL DE MARCHI
  • ROGERIO LUIZ COVALESKI
  • THIAGO SOARES
  • Data: Feb 24, 2022


  • Show Abstract
  • In pop music, the idea of failure presents a debate that defines the data of artist sales as a marker of success, emphasizing strong commercial  relationships that guide much of the horizon of expectations of the music industry. Thus, the failure would be perceived from an essentially quantitative logic. The perspective of this investigation is to take failure as an analytical deviation capable of revealing unforeseen events that strain the music market. This dissertation articulates the digressive power of failure, which is present as a gap that sometimes attracts, sometimes repels stagnant formulas of capitalist logics. From the performance concepts of Diana Taylor (2013) and the notions of failure as a deviant disposition from Jack Halberstam (2020), it is proposed to understand the market scripts and to what extent pop music artists will dramatize them. Therefore, I try to frame the performance gaps of failure in the context of digital culture, listing the performances of fans and pop artists on social networking sites, based on the case studies of the forum BCharts and the singers Katy Perry, Christina Aguilera and Mariah Carey.

4
  • WINGLISON HENRIQUE DO NASCIMENTO TENORIO
  • Who is this white in funk? – Investigating whitness in Brazilian funk

  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • JEDER SILVEIRA JANOTTI JUNIOR
  • LUCIANA XAVIER DE OLIVEIRA
  • THIAGO SOARES
  • TOBIAS ARRUDA QUEIROZ
  • Data: Feb 25, 2022


  • Show Abstract
  • Brazilian funk is understood as a genre of black music shared with white artists and fans. Despite funk's entry into the mainstream since the 1990s, funk singer stigma and the criminalization of the musical genre remain and are linked to an intersection of issues: geographic, class, race and gender. As funk is a vector of social, political and aesthetic tensions, I investigate whiteness in performances by white funk artists or who are linked to it at a certain point in their careers, identifying possible disputes and displacements of the musical genre in the ecosystem of connected media. I observe the body as a place of transmission of knowledge from artists such as Anitta, Kevinho, and Adriana Calcanhotto. I understand whiteness as a place of power, an ethnic-racial identity attributed to white people and an analytical device that makes white subjectivity emerge in apparently non-racialized contexts. Resulting in stagings of distance from the funkeiro stigma, observed through Kevinho; of moralizing the ass in funk, in a video by Adriana Calcanhotto; of racial transits and between musical genres when mobilized by the idea of miscegenation triggered by Anitta.

5
  • PEDRO AUGUSTO SOUZA BEZERRA DE MELO
  • Found Foliage: botanical impressions in experimental cinema

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • HERMANO ARRAES CALLOU
  • MARIANA ARRUDA CARNEIRO DA CUNHA
  • NINA VELASCO E CRUZ
  • Data: Feb 25, 2022


  • Show Abstract
  • This dissertation of an essayistic character is linked to the ecological debates provoked by a certain contemporary philosophy critical to the ways of life and to the catastrophic dynamics of social production in western capitalist societies to propose, from a certain experimental cinematographic practice, the elaboration of an aesthetics and an ecological ethics. Inspired by the criticisms of the Anthropocene and Capitalocene, from authors such as Donna Haraway (2016a, 2016b), Alfred Crosby (2011), Nicholas Mirzoeff (2020) among others, we point out some aspects that motivate such criticisms, such as the relationship of a certain way of western life with a predatory way of thinking and acting on the world. On the other hand, putting into dialogue different authors who propose forms of non-human aesthetics, an ecological aesthetics as a regime of sensitivity and artistic practice, such as Adrian Ivakhiv (2013) and Lucas de Castro Murari (2019). The expression of the title “found foliage” intends to return to a certain vein of cinema, the “found footage” films, to refer to the old practices of botanical illustration, such as Florilegium and Herbals. The two films analyzed here, The Garden of Earthly Delights (1981), by Stan Brakhage, and Phytography (2020), by Karel Doing, are seen as examples of found foliage that go beyond the mere naming of an experimental genre by presenting alternative forms of production that combine a natural ecology with an ecology of cinema. In order not to distance ourselves from the authors; conceptual, ethical and aesthetic proposals, we tried to dialogue with their own speculations about the Untutored eye, in Stan Brakhage, and the Phytogram technique, in Karel Doing. Critical and theoretical literature about these filmmakers will also be
    mobilized.

6
  • SÉRGIO DE ALBUQUERQUE MONTENEGRO FILHO
  • INDEPENDENT JOURNALISM AND THE PANDEMIC IN PERNAMBUCO: Public interest narratives in the coverage of the Marco Zero Conteudo portal

  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • HEITOR COSTA LIMA DA ROCHA
  • KAROLINA DE ALMEIDA CALADO
  • Data: Feb 28, 2022


  • Show Abstract
  • In this research, we analyze the narrative approach adopted by independent journalism in Pernambuco when reporting the new coronavirus pandemic, which became the main topic of journalistic news around the world in the 2020/2021 biennium. The survey focuses specifically on the Marco Zero Content portal, the main independent media vehicle of the state, seeking to unveil the frameworks adopted by the collective, which is willing to prioritize agendas of interest from the peripheries, socially excluded groups, social and community movements. Based on the methodology of pragmatic analysis of journalistic narrative proposed by Luiz Gonzaga Motta, we seek to identify the existence of an intersubjective relationship between the narrators and the audience they are addressing, verifying their intentions and strategies used to obtain the receivers'
    validation. Although it uses rhetorical resources similar to those adopted by
    traditional media, Marco Zero is based on the constructivist paradigm, detaching itself from the shields of objectivity and impartiality under which traditional journalism seeks to protect itself in order to exempt from involvement with the reported facts. The time frame of this research encompasses the first six months of the pandemic in Pernambuco, between March and September 2020, a period configured as the most critical of the "first wave", whose impacts gained more weight due to the novelty of the disease, generating news mismatched and without scientific basis, in addition to a lot of misinformation. Within the rules proposed by Motta, we analyzed several reports published by the collective that may denote the concern to contribute to the understanding of an unexpected health crisis, as well as the measures adopted – or neglected – by public managers, scientists and other institutions responsible for preventing and combating the disease, offering information gathered from official and alternative sectors, both in the field of science and in communities and political backstage. Our research adopted theoretical frameworks proposed by authors who work with journalistic narrative, new technological media, the social construction of reality, democracy and the public sphere, such as Motta (2006; 2013; 2017), Castells (2000; 2008; 2013), Schudson (1988; 2010), Traquina (2016) and Habermas (1997; 2002; 2010). We seek in their theses and ideas important support to verify whether the web journalism practiced by Marco Zero, as an alternative and independent media, has, in fact, the potential to contribute to the democratization of information and social inclusion in Pernambuco.

7
  • NATALIA ARAUJO SILVA
  • Comunicação e Pós-verdade: Panorama e Funcionamento

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • IGOR PINTO SACRAMENTO
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • SOFIA CAVALCANTI ZANFORLIN
  • Data: Mar 8, 2022


  • Show Abstract
  • O debate sobre pós-verdade é midiático, socioeconômico, político. Através da análise dos mecanismos comunicacionais que estruturam e organizam o discurso nos grupos conservadores na plataforma online Telegram, 
    investigamos os processos de produção de sentido e funcionamento dos textos produzidos pelos seus usuários a partir do suporte teórico-metodológico do discurso e da análise de conteúdo. Nosso objetivo é compreender como as narrativas da pós-verdade têm mobilizado sentidos nesses espaços, e para alcançá-lo, partimos da hipótese de que nesses contextos, a verdade factual é substituída por um investimento afetivo, aprimorado pela racionalidade das plataformas e resulta em um sistema informacional paralelo, que consegue estabelecer maior aderência e plausibilidade entre os interagentes.

8
  • LUCIO SOUZA FERREIRA DA SILVA
  • QUEERIZING K-POP: COVER AS A PRACTICE OF SUBVERSION

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • THIAGO SOARES
  • FERNANDA CAPIBARIBE LEITE
  • KRYSTAL CORTEZ LUZ URBANO
  • Data: Jul 4, 2022


  • Show Abstract
  • Pop culture is built by various clichés that cross us daily, and South Korean pop music is no different. K-pop, as a project of modernity and dissemination of a certain idea of Koreanity, spreads around the world, triggering clichés and modifying very well-defined racial and gender horizons. We found in the K-pop cover dance a fruitful terrain to observe the incorporations of the Korean Wave values, because as Diana Taylor (2013) points out, with the notions of archive and repertoire, the body is also an instance of transmission of knowledge that is updated with each performance, and when we set our sights on the covers of K-pop in Recife, we find fans marked by what Butler (2019) recognizes as precariousness, bodies subject to different situations of social marginalization and prejudice, which finds in their condition of shared precariousness a link of solidarity, allowing the sum and crossing of these struggles, claiming for themselves the public space. The research is developed based on a recognition of the standards of body, identity, race and sexuality crystallized in the South Korean pop through the observation of established examples in the market, such as the group Girls ’Generation. The perception of capillarity is continued when we analyze dance covers that use the tag "KPOP IN PUBLIC" on the social video sharing network YouTube, where we find assimilations of an aesthetic of cuteness, the aegyo, which starts to operate under the key of the “seal”, of exaggeration, as it is incorporated by black and Latino gay men. The process narrows when I follow the Black Unicorn group, which materializes the various marks of precariousness pointed out by Butler (2019) and brings out the notion of solidarity outlined by the author when this group of young precarious lives gather to dance and update as choreographies of the K-pop with their devious bodies.

9
  • KEYLON VICENTE GOMES DE ANDRADE
  • POLITICAL SPEECH SPREAD BY ROBOTS AND THE INFLUENCE OF COMPUTATIONAL POLITICAL PROPAGANDA ON PUBLIC OPINION.

  • Advisor : IZABELA DOMINGUES DA SILVA
  • COMMITTEE MEMBERS :
  • SÉRGIO AMADEU DA SILVEIRA
  • IZABELA DOMINGUES DA SILVA
  • ROGERIO LUIZ COVALESKI
  • Data: Jul 28, 2022


  • Show Abstract
  • This dissertation intends to discuss the prominent role of social bots in disseminating political discourses on the internet, specifically on the social network website Twitter. We sought to reflect on the use and evolution of this technology in recent decades and analyze it as a communication and political propaganda tool, particularly in the
    Brazilian context, in addition to its relationship with Bolsonarism. The discussion takes place from the perspective of the Filter Bubble (PARISER, 2012 and FERRARI, 2018) and studies on the computational political propaganda effects on public opinion and the political process (SANTINI, 2018). The research maps and examines the hashtags and
    content spread by social bots on Twitter through data from the Bot Sentinel platform, which detected the activity of inauthentic profiles in the years 2020 and 2021 in order to highlight the discourse disseminated by automated profiles and the communication strategies used by them. It also aims to highlight and examine the role and performance of the Federal Government, journalists, alternative media, blogs, and online video channels in the production of speeches shared by bots. In addition, this research seeks to point out the relationship between the discourses disseminated by the mainstream media and by alternative media vehicles and the discourse propagated by social bots seeking to guide public opinion, political scenarios, and even the path of democracy.

10
  • BEATRIZ ANDRADE STEFANO
  • GESTURE, PERFORMANCE AND THEATRALITY IN DOCUMENTARIES Era o Hotel Cambridge (2016, Swinguerra (2019) e AGORA (2020).

  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • OSMAR GONÇALVES DOS REIS FILHO
  • NINA VELASCO E CRUZ
  • THIAGO SOARES
  • Data: Aug 10, 2022
    Ata de defesa assinada:


  • Show Abstract
  • The crossings between fiction and real are increasingly subtle and less demarcated when we thought in the images production for social media. The large production of oneself through the images shared in digital platforms stars from an indiscernibility, between real and fiction, constitutive of the contemporary subject. In the contemporary cinema, we may be think about this condition in the approach to the visual arts. The research makes a cut and selected three Brazilian and contemporary documentaries that present an intense relationship between performance and theatricality, resulting an investment of the body, at the same time that the image denounces it as manipulation. Based on the writings of Josette Féral (2015) about performance and theatrically, the essay seeks to analyze the performative dimension that gives the image an experience of the lived and the theatrically that denounces the ordering of the scene. The research corpus consists of the documentaries: Era o Hotel Cambridge (2016) by Eliane Caffé; Swinguerra (2019) by Bárbara Wagner and Benjamin de Burca; and AGORA (2020) by Andréa Ferraz. In addition to this formal approach, there is also a political context in which such films are inserted. All of them, in their own way, address the unfolding of neoliberal political in a micro-political context, how they affect the subject’s relationship with the other and in the contact with himself. The gestures is decisive for thinking about the dimension of this political, as it creates tension in the peaceful relationship between the real and the fiction in the image. In view of this, the notion of gesture will be thought from a perspective of non- normalization of our body movements, fruits of social constitution mediated by control devices. “In cinema, a society that has lost it gestures, seeks to reappropriate what it has lost and, at the same time, registers its loss.” (AGAMBEN, 2015, p. 54)

11
  • FELIPE BELTRAO TORRES
  • REVOLUÇÕES MOLECULARES NO BRASIL

  • Advisor : CRISTINA TEIXEIRA VIEIRA DE MELO
  • COMMITTEE MEMBERS :
  • CECILIA ALMEIDA RODRIGUES LIMA
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • NINA VELASCO E CRUZ
  • Data: Aug 15, 2022


  • Show Abstract
  • O presente trabalho busca discutir o agenciamento libidinal que reverberou em parte da população brasileira no rechaço à exposição Queermuseu: Cartografias da Diferença na Arte Brasileira a partir da obra de Félix Guattari, Gilles Deleuze e Michel Foucault. Para tanto, dialogaremos com alguns de seus textos, iniciando uma discussão que nos conduza à delimitação de conceitos válidos para interpretar tal acontecimento. Conceptualizaremos o capitalismo a partir de Deleuze e Guattari, assim como discorremos sobre a produção de subjetividade e poder na tradição foucaultiana para entender os agenciamentos microfascistas suscitados e culturalmente legíveis através das plataformas digitais.

12
  • LEONARDO LEMOS ZAIATZ
  • CONTEMPORARY ELECTRONIC FORRÓ: THE NORTHEASTERN PERIPHERAL POP IN MANO WALTER'S VIDEO CLIPS
  • Advisor : IZABELA DOMINGUES DA SILVA
  • COMMITTEE MEMBERS :
  • IZABELA DOMINGUES DA SILVA
  • JEDER SILVEIRA JANOTTI JUNIOR
  • MARIA ÉRICA DE OLIVEIRA LIMA
  • Data: Aug 25, 2022


  • Show Abstract
  • Brazilian forró has a historical trajectory of stylistics and sonorous transitions that are affected, greatly, by an idea of nordestinity. This work seeks to investigate how this nordestinity is articulated, contemporarily, in electronic forró, in times when the consumption of music in the internet favors intense exchanges and displacements of music genres. To address this issue, we take as object three music videos of Mano Walter’s career, one of the exponents of greater commercial success in electronic forró. Through three vectors, vaquejada, ostentation and masculinity, we believe that the artist performs in his artistic signature an idea of nordestinity which reconfigures, and also reiterates, the ideas that permeate the very foundation of Brazilian’s Northeast as a region, inserting forró in a vast socio-technical network of pop peripheral music.

13
  • INANA MARIA SABINO FERNANDES DA SILVA
  • Dystopias in brazilian science fiction cinema

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • FILIPE TAVARES FALCAO MACIEL
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: Aug 25, 2022


  • Show Abstract
  • This study is focused on analyzing the dystopias in Brazilian science fiction cinema. There has been a bigger production of Brazilian genre films, especially in the last decade. In Science fiction, most of the films are dystopias. This fact reflects the social and political crisis that Brazil is going through. Dystopias in Brazilian science fiction 
    cinema are extremely political and critical and can help us understand our reality.  Science fiction is a genre associated with the fantastic, but distinguishes itself from other genres (such as fantasy and horror), because of its closeness to reality (CORNEA, 2007). Therefore, our research problem is: how the Brazilian science fiction cinema has chosen dystopias to represent the political and social problems of the country? The films chosen for the analysis were Bacurau (2019) directed by Kleber Mendonça Filho and Juliano Dornelles and Divino Amor (2019) directed by Gabriel Mascaro.

14
  • RAFAEL LEANDRO DE SOUZA
  • HAS THE FUTURE STARTED?:television, streaming and the strategies of Globo to aim a new audience with platform Globoplay

  • Advisor : ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • COMMITTEE MEMBERS :
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • CARLOS HENRIQUE SABINO CALDAS
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: Sep 13, 2022


  • Show Abstract
  • The huge success of streaming platforms in terms of audience and profit, especially Netflix, has changed the entire entertainment business and continues to transform the industry, putting the traditional television to the test. In Brazil, Globo Network is the channel that has fastest and aggressive commer ial strategy to maintain its prestige and achieve a new type of audience. This research focus on Globoplay, an on-demand service launched by Globo in 2015, which has received substantial investments to create many dynamics in partnership with broadcast TV (and later with cable channels). The main goal of this work is to understand how the strategies applied by Globo are consolidating its streaming platform and their relationship with the traditional broadcast TV. A categorization system was created to perceive how the largest media group in the country is trying to maintain its power while international companies grow in the Brazilian market. In this document it is proposed a systematization of each stage in the boosting process for Globoplay, divided by historical phases, in addition to understanding how these strategies connect broadcast television to Video On Demand (VOD). The research explores the hegemonic history of Globo Network understanding television as a cultural form beyond technology, as endorsed by Raymond Williams, and how this phenomenon influenced the implementation and consolidation of Globoplay in a new reality where the company now presents itself as a mediatech group.

15
  • JOSÉ RIBAMAR CARDOSO JUNIOR
  • “CULTURA MARGINAL INVADINDO TODO ESPAÇO” O RAP NO CARIRI, INTERIOR DO CEARÁ

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • THIAGO SOARES
  • JEDER SILVEIRA JANOTTI JUNIOR
  • TOBIAS ARRUDA QUEIROZ
  • Data: Oct 17, 2022


  • Show Abstract
  • RESUMO

16
  • MARCELA SILVA DE ASSIS
  • FINDING NEWS VALUES IN JOURNALISM IMMERSIVE WITH 360 DEGREES VIDEOS
  • Advisor : RODRIGO DO ESPIRITO SANTO DA CUNHA
  • COMMITTEE MEMBERS :
  • CAROLINA DANTAS DE FIGUEIREDO
  • FERNANDO FIRMINO DA SILVA
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: Oct 19, 2022


  • Show Abstract
  • This research results from the interest in the intersections between immersive journalism with 360-degree videos in Brazil and news values, one of the essential concepts of journalistic practice. The investigation seeks to understand what makes certain events suitable for informative presentation through innovative formats produced with omnidirectional cameras. With the main objective of identifying the criteria present in immersive productions, the dissertation covers ways of seeing and innovations over the last centuries, the emergence of the concept of immersive journalism (DE LA PEÑA et al., 2010) – as well as the ascended academic divergences since then –, the first spherical experiences and definitions that form the pillars of the journalistic field. We chose the newsworthiness factors listed by Traquina (2008) for the investigation of the contents “CCXP em 360º - viaje por dentro da Comic Con 2018”, by UOL, “Baía episódio 1: saneamento nada básico”, by Agência Pública, and “Estadão 360: torcida comemora vitória da seleção na Fan Fest em Moscou”, by Estadão. Along the methodological path of a qualitative- quantitative approach, carried out through devices such as statistical tools and an analysis sheet, it became possible to conclude that techniques and forms can change, especially after the growth of equipment capable of filming in all directions, but journalists continue to attribute editorial decisions to traditional newsworthiness criteria.

17
  • CAIO MÁRIO JOSÉ SALES LIMA
  • TRACES, TRACKING AND SOMETHING ABOUT THE FACES THAT I DON'T WANT TO SCRATCH ANYMORE: The  audiovisual production of adolescents in correctional facilities in the Cartas ao Mundão project

  • Advisor : CRISTINA TEIXEIRA VIEIRA DE MELO
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • DOUGLAS RESENDE
  • Data: Dec 6, 2022
    Ata de defesa assinada:


  • Show Abstract
  • This dissertation try to investigate the limits of the concepts of identity, visibility and authorship in the audiovisual works of Cartas ao Mundão, a project that provided video workshops and film screenings for adolescents in correctional facilities between 2016 and 2018, in the metropolitan area of Recife and Mata Sul from Pernambuco. We deal here with the work of predominantly  marginalized people who, in conflict with the law and under the protection of the State, must have their image and identity hidden - which requires and justifies the common use of blur or black stripes over their eyes and faces . Therefore, the possibility of being seen on the screen, in this self-writing, becomes a constant search and, the fact of being represented and seeing oneself in the image, produces an immediate engagement, at the same time that it opens up an instability: in a context where self-recognition is guided by visibility, the experimentation of visibility comes up against legal prohibitions. In order to study the motivations and effects of this instability and crisis, I examine the limits of the aforementioned concepts through an essay investigation, focusing on experience reports, audiovisual experimentations and letter-films filmed in the project, speculating on possible ways of a cinema's emancipatory in correctional facilities spaces, trying to understand how students can invent and reinvent roles and destabilize stigmas, and finally I still risk defending "deviation" as a political exercise in the face of the strategic docility of the disciplinary project.

18
  • FLÁVIA CARVALHO DE FREITAS
  • IS IT POSSIBLE TO BE HAPPY EVEN IN TIMES OF CRISIS? Inspiration and entrepreneurial self-help of coaches in the Covid-19 pandemic

  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • ROGERIO LUIZ COVALESKI
  • VANDER CASAQUI
  • Data: Dec 15, 2022


  • Show Abstract
  • Since the first decades of the 2000s, self help is getting more visibility in the media, due its exponential growth. Consequently, the genre has extrapolated the literature and fragmented itself in the ambience of the social media websites. In this context, coaches gained more visibility due the polemics, like the lack of regulations of their activities, the illegal psychology practice and the spectacularization of the inspirational discourse in digital social media. After the spread of the new coronavirus, we opted to direct the research by taking into consideration the self help discourse in this crisis scenario. Due to that, this study aims to analyze how influential coaches on Instagram materialize the
    inspirational discourse, focused on the crisis in an unstable period like the pandemic. For that, we started from a theoretical framework composed of studies about Discursive event (PÊCHEUX, 2006), Affective capitalism (ILLOUZ, 2011), Culture of inspiration (CASAQUI, 2017), Self help (MARÍN- DÍAZ, 2015), and Neoliberalism (DARDOT; LAVAL, 2016; SAFATLE; SILVA JUNIOR, DUNKER, 2021). The methodological approach is based on Bardin&content analysis (1977) and on Maingueneau studies (2004, 2008 and 2015) about enunciation scenes. We selected as the study object videos from Instagram, produced by the master coaches José Roberto Marques and Paulo Vieira. With this investigation, we comprehend that the coaches; inspirational discourse is crossed by a series of silencing (ORLANDI, 2020), when hiding the complexity of the crisis situation and enhancing the individual perspective as the problem;s solution. They are anchored in the scientific discourse, aiming to endorse their solutions as the way out from the crisis, those alternatives being linked to the consummation of their own services, and consistent with the guidelines of the neoliberal rationality.

19
  • BRUNO MESQUITA MALTA DE ALENCAR
  • Historical recovery and images in formation: secret affinities in Víctor Erice&39; cinema.


  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • Data: Dec 16, 2022


  • Show Abstract
  • The dissertation has as its object of study the cinema of Víctor Erice, aiming at an understanding of its relations with history. For this, it lists as the elements that make up the corpus of the research the feature film O Espírito da Colmeia (1973) and the short film Alumbramiento (2002). The films are temporally situated at the dawn of the Francoist Regime, shortly after the end of the Spanish Civil War, being geographically set in villages located in the rural area of the north of the country. Our hypothesis is that his images, although consisting of fictional representations of the past, are renegotiated by strategies that unsettle the naturalism of the representation. With the intention of sustaining it, we affirm that it is as if Erice's cinema relates to history in terms of an experience that them constitutes, risking each other as parts of this process and refusing an essentialism of “form” and “content” to be transposed by the films. Morphologically, we will argue that this happens through the friction of the borders between the narrative forms through which it images become visible, such as the registers of realism and fantasy, so that are established intimacy relations between the heterogeneous elements that conventionalize them, such as the real events contemporary of the realization, and the fictional substrates that weave the narratives. Instrumentalizing the discussions by Jean Louis Comolli on deviations in cinematographic representation systems, the analyzes by Carl Einstein and Georges Bataille on the “dialectic - without synthesis - of forms” that overdetermines and implies with anachronisms the visual experience, and the category of apprehension of the historical time that Walter Benjamin calls “origin”, we argue that Erice's cinema, through its imagery morphology, reveals and produces in its historical rescue “secret affinities” between a Spain that saw the dawn of the Francoist Regime and the one that strives to come to terms with its eclipse.

Thesis
1
  • EMANUELLE GONCALVES BRANDAO RODRIGUES
  • Narratives of Progress and Sacrifice: Intersections between Christianity and neoliberalism in the communication of Brazilian religious leaders
  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • JACQUELINE MORAES TEIXEIRA
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • LUIS MAURO SA MARTINO
  • VANDER CASAQUI
  • Data: Jan 5, 2022


  • Show Abstract
  • At the top of the lists of bestsellers for the 2010s, the trilogies of Bishop Edir Macedo, from Universal Church of the Kingdom of God, and Father Marcelo Rossi, from Catholic Charismatic Renovation, drew attention for surpassing books with large circulation and national consumption. A double problem emerged from the first immersion in the literary works: How could the narratives of Christian leaders, having the biblical referent as their horizon, be constituted as instruments for the propagation of a political rationality anchored in values supposedly opposed to Christian teachings? In this equation, how do two different currents of Christianity, one Catholic and the other Pentecostal, weave dialogues of meaning? Thus, Macedo and Rossi's narratives of oneself became the object of this research. Our main objective was to understand the meanings relations between the narratives of Christian leaders and the political rationality of our time, based on the pillars of neoliberalism. For this analysis, we developed a methodological approach based on the hermeneutic
    perspective of Paul Ricoeur (2006, 2010a, 2010b, 2010c, 2012, 2013, 2014), which aligns philosophical, historiographical, literary and theological knowledge on narratives, with significant contributions from Walter Benjamin (1994, 2013) about history and narrative. So that we built a methodological framework named Dialectic Hermeneutics of Narratives. Among the main results found are the deep relationships that Christianity, through a particular grammar, has been establishing with neoliberal rationality, with some of its movements being important actors for the rooting of this form of contemporary life. With this study, it was possible to understand how Catholicism, especially the Catholic Charismatic Renovation, has a positive ethics in relation to the neoliberal world reason, especially through what we understand as charitable practices. We conclude that, despite their differences, Pentecostalism and Catholicism have historical affinities that have increasingly been consolidated in their narratives, contributing to a way of life based on the realization of the self as a cause in itself. 

2
  • BRUNO ANSELMO DA SILVA
  • Real food: consumption, communication and belief
  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • SILAS GUERRIERO
  • DONIZETE APARECIDO RODRIGUES
  • GERSON FRANCISCO DE ARRUDA JUNIOR
  • IZABELA DOMINGUES DA SILVA
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • Data: Feb 22, 2022


  • Show Abstract
  • This study adopts the methodological approach used by Weber in The Protestant Ethic and the Spirit of Capitalism (2004) to investigate the religious ideas and motivations underlying the phenomenon of consumption of Real Food (RF), understood as the widespread and growing appreciation of healthy, ecological and ethical food in Brazil today. The goal is to identify and understand the beliefs that ethically ground the behavior of consumers, based on the discourses and practices that make up the aforementioned phenomenon, which trigger a striking process of transformation in the ideas and beliefs of Brazilians. We understand RF as one of the manifestations of the cultural exchange process detailed by Campbell in “The Easternization of the West” (2007), according to which the worldview that has traditionally characterized the West has been radically and gradually abandoned by a typically Eastern worldview. From the foundations of Communication theory in dialogue with concepts from Aristotelian Rhetoric, from the Discourse Analysis of French-line and from Peirce's Theory of Signs, the communicative potential of food is recognized. We examine, on one side, the
    representative character of food, in order to discover what the RF communicates or which objects it refers to, and, on the other, we analyze what is said about food, especially in current Brazilian advertising. The various advertising cases that make up the corpus of the research represent rhetorical strategies of 17 advertising brands, which fight among themselves to lead consumers to persuasion and establish the same lasting bonds. The many similarities of the aforementioned consumption phenomenon with the beliefs of New Age spiritualities and with the ideas of the romantic movement are supported by the analyzes of authors such as Campbell (2001, 2006, 2007), Duarte (2011), Guerriero (2004, 2009, 2014, 2016A, 2016B), Hanegraaff (2017), Heelas (2008), Löwy and Sayre (2015) and Sire (2018). The gradual and massive incorporation of the premises of these two movements substantiates our central argument, that Brazilian consumers have abandoned the belief system that traditionally gave them meaning, security and guided their behavior, for another way of believing, in tune with the doctrine of karma and therefore based on an impersonal and immanent divine force. 

3
  • RUI MIGUEL PEREIRA CAEIRO
  • PERFIL SOCIOPROFISSIONAL DE JORNALISTAS EM RECIFE: ESTUDO COM FOCO NAS PERCEPÇÕES SOBRE CONDIÇÕES DE TRABALHO E REGULAÇÃO DA MÍDIA

  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • JOÃO CARLOS FERREIRA CORREIA
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • ANABELA MARIA GRADIM ALVES
  • GIOVANA BORGES MESQUITA
  • HEITOR COSTA LIMA DA ROCHA
  • Data: Feb 25, 2022


  • Show Abstract
  • RESUMO

4
  • FELLIPE GUSTAVO ROCHA MOUSINHO DE BRITO
  • Avatising: a substantive theory of advertising content producer virtualization.Learning, processes and practices of peripheral instances.

  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • ANDRE LUIZ MARANHAO DE SOUZA LEAO
  • FABIO HANSEN
  • IZABELA DOMINGUES DA SILVA
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • ROGERIO LUIZ COVALESKI
  • Data: Mar 18, 2022


  • Show Abstract
  • The constant increase in production technologies, which amplify the presence of the virtual environment in an increasingly mediatized society, has had a significant impact on the professional advertising segment, changing not only the formats and possibilities of interaction between consumers and advertisers, but also promoting a dilution of the borders that protected, until a certain time, the field of action, thus allowing the presence of different social actors that start to reproduce the same practice. Having observed the movement as the starting point of this investigation, the present research seeks to answer: how the participation of different productive instances, in the dispute for acting in the advertising field, affects the logic of production of the agencies and modifies the market? Using Grounded Theory as a methodological procedure and following its operating instructions, such as postponing the researcher's previous contact with existing theories and studies, we began our investigation with the analysis of 170 articles published in the newspaper Meio e Mensagem, through of sensitizing concepts that indicate the next steps. Subsequently, after the initial and focal coding phases, and the successive writing of memos, we defined our main analytical categories, which became the main structure of our thesis, namely: legitimacy of action and the field dispute by the new actors social; silencing of peripheral instances and simplified ways of using the genre; Reflective Advertising Language: dispute and production tool; and Structural Transparency: disenchantment and re-enchantment. As a result of one more stage of  investigation, now, on these structures, we carried out, in the theoretical sampling phase, in-depth interviews, with the contribution of 20 participants, five from each indicated productive instance. As a product of this investigation, we present the substantive theory of Avatising, in which, from the domain of a Reflective Advertising Language, associated with the new possibilities of production tools, there is a detachment of the advertising instance from the professional body and a reincorporation into the existing body – Customers, Creators, Creatives and Consumers. This manifestation makes the role of “advertising content producer”, at the most diverse levels of experience, a capacity practically inherent to everyone who circulates in these environments, as a wearable character, as an extension of the body of each user, activated or deactivated at any time. 

5
  • GÊSA KARLA MAIA CAVALCANTI
  • “Telenovela: um gênero em atualização constante”

  • Advisor : YVANA CARLA FECHINE DE BRITO
  • COMMITTEE MEMBERS :
  • MARIA CARMEM JACOB DE SOUZA
  • CECILIA ALMEIDA RODRIGUES LIMA
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • YVANA CARLA FECHINE DE BRITO
  • Data: Mar 28, 2022


  • Show Abstract
  • RESUMO

6
  • FLAVIA GONCALVES DE MOURA ESTEVAO
  • Who is the young consumer fan of the Brazilian telenovela? Study on motivations, performances and consumption practices.

  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • ANA CIRNE PAES DE BARROS
  • CLAUDIA DA SILVA SANTOS
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • LIVIA VALENÇA DA SILVA FRANÇA
  • ROGERIO LUIZ COVALESKI
  • Data: Apr 13, 2022


  • Show Abstract
  • This thesis is the result of an investigation that was able to broaden the characterization of the young telenovela fan from a reception study, categorizing and interpreting the reports of Brazilians, between 15 and 35 years old, about their relationships with the cultural product. The general objective was to present a notion about this consumer segment, mapping and linking, in an original way, contextual conditions (demographic circumstances, social, cultural and symbolic capital), their motivations and modes of exposure (performances - intensity, selectivity, means, commitment - and practices) in the uses of the product. The main hypothesis, extrapolating idolatry stereotypes, is that telenovela fans present behavioral aspects that are not being predicted or analyzed in all their specificity, beyond their practices, mainly online, as a way of defining them. In the methodological course, through a non-probabilistic sample of eleven interviewees, among men and women from different Brazilian cities, a qualitative study was drawn up, without the pretension of a generic conception, but rather, particular, detailed and under a more in-depth exploration. In order to do so, there was a combination of quantitative and qualitative methods, such as: a recruitment survey, in-depth interviews and content analysis as relevant linking tools of analysis and consistency in the proposal of a presentation of the young fan of the Brazilian telenovela. In the interpretation of telenovela consumption reasons, the perception of the intentional use of the cultural product was used, from the epistemological perspective of the “Uses and Gratifications” theory, developed under the studies of Mcquail et al. (1972) and Blumler (1979). In order to think about the continuous relationship between the young fan and this fictional television narrative, choosing to expose himself to the cultural product for a given reason, in a certain personal, social and cultural circumstance and under an evaluation of the satisfied expectation, the behavior was triggered from the perspective of consumption. epistemologically developed as a sociocultural agent. As evidence, motivational indicators, particular and collective cultural repertoires, values and beliefs, interactions and consumption performances were described that could deepen details about affectivity, social exchanges and attitudes that give another contour to young telenovela fans. It is a powerful consumption and its practices and levels of participation with media offers, even more by digital means, are only a part, a portion of the effects and not the root of the whole set that characterizes and can define this consumer segment.

7
  • ISADORA MENESES RODRIGUES
  • INWARDNESS TURNED INSIDE OUT: a genealogical study of the neuro-images in contemporary cinema.

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • MARIA CRISTINA FRANCO FERRAZ
  • ANGELA FREIRE PRYSTHON
  • EDUARDO DUARTE GOMES DA SILVA
  • LAURA LOGUERCIO CANEPA
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: May 12, 2022


  • Show Abstract
  • This thesis investigates a certain tendency of contemporary cinema to form mindscapes through references to the characters' brain, structuring the regime of neuro-images (PISTERS, 2012). Challenging the diagnosis that sees this phenomenon as an effect of the intersection between neuroscience and the current ecosystem of digital media, we investigate what other forces have made possible the emergence of this somatic mode of subjectivation in recent films. Supported by Vidal and Ortega's (2019) research on the cerebral subject, by Crary's (2012) study on the rise of the embodied viewer, and making use of Foucault's (1998) genealogical method, we assume that the rise of neuro-images has depended on the historical construction of the ontological function of the brain, in which the organ is no longer seen only as a part of the body but is now recognized as the physiological stronghold of personal identity. Our findings show that cinema itself was instrumental in the conformation of this cerebral knowledge about the human being, having done this through the articulation of three filmic figures throughout the 20th century: the nervous face, which embodies the characters' thoughts; the neuroanatomical topography, in which mental landscapes are formed by the recognition of the spatial abilities of the nervous system; and the brain-machine, in which the technological intrusion in the organ allows the externalization and reprogramming of the mind. Although our referential framework of analysis consists of 171 films, the thesis highlights three works in examining each of these figures: La Glace à trois face (1927, Jean Epstein), Je t'aime je t'aime (1968, Alain Resnais), and Possessor (2020, Brandon Cronenberg). By pointing this out, we don't mean to say that the films necessarily articulate a reductive vision of the subject, but that cerebralism is always articulated in the neuro-images.

8
  • TERESINHA DE JESUS LEONEL DE OLIVEIRA COSTA
  • Construção de um design de narrativas noticiosas em grupos privados de WhatsApp

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • ANDRÉA CRISTIANA SANTOS
  • CAROLINA DANTAS DE FIGUEIREDO
  • EMANUEL DE ANDRADE FREIRE
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • SHEILA BORGES DE OLIVEIRA
  • Data: May 13, 2022


  • Show Abstract
  • resumo

9
  • MICHELE WADJA DA SILVA FARIAS
  • ON THE SHORT WAVES OF COSMOPOLITANISM: The Casé Radio Show and the origins of the Brazilian commercial radio.

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • SÔNIA VIRGÍNIA MOREIRA
  • ADRIANA DA ROSA AMARAL
  • ANGELA FREIRE PRYSTHON
  • SOFIA CAVALCANTI ZANFORLIN
  • THIAGO SOARES
  • Data: Jun 20, 2022


  • Show Abstract
  • This thesis investigated how the Programa Casé (1932-1951) became a symbol of modern and innovative radio programming in the 1930s and 1940s. Our corpus was composed of bibliographic and audiovisual references and
    interviews with artists and singers from this time. In addition to the digital collection of the National Library, specifically the Magazines Fon-Fon, and O Malho, besides the newspapers O Paiz and Correio da Manhã. From the
    interdisciplinarity with History, we use the qualitative method of the case study, which dialogues with the methodological procedure of micro-history. The analysis of our corpus was composed of the methodological approach of the “evidential paradigm” of the Italian historian Carlo Ginzburg. We also have analyzed the practices of the professionalization of the radio artists which have started by the program, such as the cash payment for all the artists and the exclusivity contract. The research also analyzes the prominence given by the radio program to national musical production, hitherto marginalized, because it predominantly was produced by blacks and migrants in the early 20th century. Besides that, we describe how the brazilian radio program was influenced by the broadcasting techniques from abroad, such as the commercials, the radio theater, and the introduction of
    background music. Using the report about shortwave radio listening by Ademar Casé, the Brazilian program creator, we investigated the Casé Program as a scenario based on the cosmopolitan openness of a global experiences radio program. The investigation discovered the same practices of cosmopolitanism in everyday life between the radio attractions created in the United States and the Brazilian radio. This thesis proposes in an unprecedented manner the elaboration on a cosmopolitan relationship, with similarities and differences, between the Casé Program and the Chicago program The All-Negro Hour (1929-1935). Both radio programs were pioneers in proposing popular, comercial programming on the radio focused on innovation and broadcasting of musical genres considered worthless by some listeners, such as jazz and blues in the United States; “samba” and emboladas in Brazil. This investigation also covers the behavior patterns that bring us evidence of nascent fan culture, also permeated by the American influence, in the origin of Brazilian radio and especially in Programa Casé. 

10
  • ANA CAROLINA VANDERLEI CAVALCANTI
  • "MOBILITY TECHNOLOGIES AND NEW PRODUCTION MODES OF INTERNATIONAL NEWS ON TV: GLOBONEWS CASE STUDY"
  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • JOSE AFONSO DA SILVA JUNIOR
  • PAULA REIS MELO
  • RODRIGO MARTINS ARAGAO
  • YVANA CARLA FECHINE DE BRITO
  • Data: Aug 26, 2022


  • Show Abstract
  • This thesis investigates the international coverage carried out by GloboNews’ TV news
    programmes, the first Brazilian journalism channel on pay TV, inaugurated 25 years
    ago. The main objective of the research is to understand how mobility technologies
    (CAVAVILHAS, 2021; LEMOS, 2007) influence the modes of production of international news and the agenda about the world. The process had a theoretical- analytical nature, developed with a bibliographic review, mapping and analysis of experiences in mobility of GloboNews' international network of correspondents, as well as the strategies adopted in the presentation of the channel's international news. The research was supported by ten exploratory and insightful interviews with the professionals most directly involved with the construction of international news: editor and international chief supervisor, presenter, and foreign correspondents. The coverage of the world was observed in the TV news programmes, throughout the research (2017- 2022), to identify the guidelines, formats, construction and updating of news, the discursive and aesthetic characteristics of the narratives, the presence of correspondents in the facts and reports, the use of mobility technologies and, based on all these elements, the way of making international news on the channel. The selection of the material that composes the analyzes constitutes an intentional sample, which reveals diversity, and considered what this thesis has identified and proposes as paradigms for the context of international field production, in technical conditions of mobility. They are located between the second decade of the 21st century and the beginning of the third (2011-2022). The research found that: the channel does not depend exclusively on the material selected and produced by the news agencies, but continues to be guided mainly by the agenda and thematic priorities of certain hegemonic countries; mobility technologies ensure the presence of correspondents in GloboNews newspapers, especially with live participation (without time and frequency limitations); the channel manages to offer the audience a set of readings made by Brazilians of international affairs (sometimes, from those who are even distant, such as presenters, editors, commentators and expert guests; others, from those who are closest to them, being witnesses of reality through experience and accessing local sources, the correspondents); the presence of freelance correspondents, provided by mobility technologies, in non-hegemonic countries, has the potential to attract the gaze and interest of GloboNews in the feasibility of agendas about these places and their regions. 

11
  • CHRISTIANE QUARESMA MEDEIROS
  • Gesture will be irrecoverable: Formlessness experiences in animation cinema

  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • CARLA SCHNEIDER
  • EDUARDO DUARTE GOMES DA SILVA
  • ERICK FELINTO DE OLIVEIRA
  • NINA VELASCO E CRUZ
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • Data: Sep 5, 2022


  • Show Abstract
  • The present research tries to understand the specific role of animation in the context of the representative arts of the body and the gestures. To do so, it sought, at first, to observe this relationship from a historical perspective based on the common sense about the body and how it reverberates in the area of aesthetics. It was observed that animated art emerges and is consolidated right on the context of the anthropomorphic paradigm crisis that took place between the end of the 19th century and the beginning of the 20th century, which led the aesthetic field to representations of the body to
    detach from the humanist ideal and stared to de-realize the man. Agamben points out in this period a certain obsession with gestures, which would have triggered attempts to recover the knowledge of gestures in the sciences and the arts, a search that would point an art that was fundamentally "gesture oriented" as a place to establish itself: These was the art of Cinema. Animation, as a particular form of cinema, is also essentially an art of gesture. But, by following the new representation paradigms that were formulated following the crisis of humanism, it denies the integral human form of photographic representation and is founded as art from a de-realized body. The research starts from the thesis that, having the gesture as its fundamental element, in animation, this de-realization project extends to gestuality. Thus, this study proposes to investigate the ways of disassemble the gestures that dwell on the animated art, from its origins to the elaboration of a representational competence based on principles of distortion. By closing the borders of deviations in a variety of possibilities limited by the canon formulated for animated art, the loss of gesture continued (and continues) to be pursued in the field of the experimental. On this matter, the research focuses on a representative of experimental animation corpus, operating on it an analytical practice that proposes to observe the gestural deconfiguration from the basic perspective of animated technique: the relationship between frames and poses. The results are discussed under the light of the notion of ‘formlessness’, developed by Georges Bataille to oppose key aspects of the humanist paradigm in the first decades of the 20th century, when animation was founded as an art. The idea of ‘formlessness’ is a key concept to observe and discuss the attributes of this uncertain gesture, which is no longer able to classify the anatomical or cultural standards that operate on bodies.

12
  • JOÃO VICTOR DE SOUSA CAVALCANTE
  • The political life of monsters: dissident personalities in contemporary fiction

  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • EDUARDO DUARTE GOMES DA SILVA
  • FABIO CAVALCANTE DE ANDRADE
  • GABRIELA MACHADO RAMOS DE ALMEIDA
  • Data: Dec 12, 2022


  • Show Abstract
  • The thesis investigates the political life of monsters from a set of appearances of monstrous subjects in visual culture and contemporary fiction. The research thinks of the monster as a way of life that resists the normative
    effects of encoding and recognition of subjects.The monster appears in the corpus as a type of dissident personality, which relates to the world from other points of reference, intentionality and self-interpretation.The thesis elaborates the hypothesis that the monster proposes ways of life, configurations of subjectivity and subjectivation, and passes by experiences of sociability and community. In short, the monster proposes ways of life and the world from its own perspective.The aim of this thesis is to investigate this perspective and understand what political configuration is possible for monstrous subjects. The argument developed takes the monster as a type of personality capable of imagining other ways of perceiving and inhabiting the world than those engendered by an anthropocentric vision. The monster produces unintelligible forms of the common and subject, and yet capable of proposing a policy and other ways of dealing with alterity. The argument's
    formula can be refined by asking how monstrous personalities imagine and inhabit communities.

13
  • ROBERTA AMBROZIO DE AZEREDO COUTINHO
  • THE ROLE OF SOUND EFFECT IN FICTION CINEMA. Analysis of an expressive trajectory

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • DEBORA REGINA OPOLSKI
  • FERNANDO MORAIS DA COSTA
  • NINA VELASCO E CRUZ
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • THIAGO SOARES
  • Data: Dec 21, 2022


  • Show Abstract
  • This research proposes to investigate the role of the sound effect in fictional cinema, starting from the hypothesis that this element has been undergoing a change of status within the scope of cinematographic language, assuming decisive functions in the narrative-aesthetic construction of films, in addition to its conventional role as a mere figurative accessory of the image, sedimented by the classic narrative. We postulate that this scenario of valuing the sound effect would be driven by the conjunction of technological and aesthetic factors, above all: 1. the development of analogical stereophony, followed by the advent of digital sound, which, since the beginning of the 90s, has been significantly expanding the field of creative experimentation in the design of audio tracks for films; 2. the dynamization of the filmic language itself since, in this same time frame, the outbreak of different production cycles and authorial cinematographies that seek to subvert the codes of classic narrative, including in the sound field, is notorious. Our main objective, therefore, is to trace a trajectory of sound effects in fiction cinema, presenting a consistent panorama that allows us to advance in the investigation of the place occupied by them in this artistic scope. We adopted film analysis as a methodological guide, which will be applied to a wide range of films, from different periods and different cinematographies, so that we can ensure the central perspective of the research that the gain in aesthetic-narrative relevance of the sound effect does not it is an isolated phenomenon, but rather a tendency of contemporary fictional cinema

2021
Dissertations
1
  • BÁRBARA FERNANDES DE OLIVEIRA CAVALCANTE
  • ACCESSIBILITY AND JOURNALISM: AN ANALYSIS OF TEN PORTALS BRAZILIAN NEWS AND THE ACCESS OF PEOPLE WITH DISABILITIES TO YOUR CONTENTS
  • Advisor : RODRIGO DO ESPIRITO SANTO DA CUNHA
  • COMMITTEE MEMBERS :
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • CAROLINA DANTAS DE FIGUEIREDO
  • JOANA BELARMINO DE SOUSA
  • Data: Jun 28, 2021


  • Show Abstract
  • When we talk about the internet, this democratic universe with multiples features, we should think about adapted and responsive content to make it easier for people with disabilities, dyslexia, non-literate, and more. However, it is possible to note that the country's mainstream news portals do not adopt mechanisms granting accessibility
    features, meaning, due to lack of investments in assistive technologies, around 23% of the Brazilian population (sum of the blind and deaf people in the country) cannot access those webpages with the same on the same terms of a person without disabilities. This research aims to investigate the accessibility practices of ten mainstream news portals around the country, based on Brazilian Law Code 5,296/2004 and 13,146/2015, to understand what the failures of these portals are concerning accessibility, which the demands of people with visual and hearing impairments and how these issues could be solved. To achieve this, we selected two mainstream news portals from each Brazilian area and, based on automatic and manual evaluations of the Accessibility Guidelines for Web Content and, the application of an exclusive survey with people with disabilities. We compiled the information obtained and detected a significant flaw in communicational accessibility in the news portals and all Brazilian digital content.

2
  • PAULA ÁDALA DOS PASSOS PEREIRA GOMES
  • PASSOS, Paula. The construction of a representation apparatus in Journalism: the case of Profissão Repórter. Thesis (Master's degree). Postgraduate Program in Communication, Federal University of Pernambuco, Recife, 2021.

  • Advisor : YVANA CARLA FECHINE DE BRITO
  • COMMITTEE MEMBERS :
  • YVANA CARLA FECHINE DE BRITO
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • CLAUDIO ROBERTO DE ARAUJO BEZERRA
  • Data: Jul 21, 2021


  • Show Abstract
  • Assuming the existing similarities between Documentary Cinema and Journalism, this work seeks to show how the program Profissão Repórter, shown by TV Globo, is organized in the molds of a representation apparatus and, as such, obeys predetermined production conditions and certain “rules” of execution. The journalistic representation apparatus that we identified in this television program is characterized by self-referentiality, the centrality of the characters in the narrative conduction and the construction of a mentor-reporter. To arrive at these categories, we built an argumentative path supported by studies of Cinema, Journalism and Language. We carried out an exploratory, horizontal observation, making an arbitrary but not random choice of 90 shows run between 2008 and 2019, based on the very hypothesis that guided the research, namely: the possibility of building an apparatus in journalistic programs. From the verification of this proposition in Profissão Repórter, we hope to contribute to scholars and producers of Journalism and Documentary Cinema; after all, the raw material for both is "reality".

3
  • AMANDA VALERIA SILVA
  • FROM PUNISHMENT TO CONTROL: SOCIO-TECHNICAL TRANSFORMATIONS AND ALGORITHMIC MEDIATIONS IN DIGITAL IMAGES – AN ANALYSIS ABOUT GOOGLE PHOTOS

  • Advisor : JOSE AFONSO DA SILVA JUNIOR
  • COMMITTEE MEMBERS :
  • JOSE AFONSO DA SILVA JUNIOR
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • JOAO GUILHERME DE MELO PEIXOTO
  • Data: Aug 6, 2021


  • Show Abstract
  • This research approachs the performance of technology through artificial intelligence in the automated curation procedure of visual information, within a socio-technical perspective of dispute and control. Thus, this master thesis aims to understand the perspectives related to these transformations, in order to establish a parallel between the paradigms that go through photography from its emergence to the complex system of agencies that act on it in contemporary times. It aims to reflect on technological development and the capacity for learning and proposition within the scope of audiovisualities on a non-strictly technical level, considering power arrangements. In order to clarify these articulations, we support the Foucauldian theoretical models of disciplinary society by explaining the instances related to analog images at the time of their appearance and the implications of algorithmic operations in digital images that can be approached to the statements of the society of control elaborated by Deleuze. Concerning the algorithmic capacity and proposition, our research corpus was Google Photos in the period from january to november 2020, through an excavation foray, as representative of a program that intervenes in proposing content, selecting, organizing, categorizing and discard users' personal images. The issues of surveillance, data extraction, performativity in relation to the the images were discussed in order to problematize the logics that goes through the modus operandi of the automatic machines related to the visual information mediated by platforms. In this way, we aim to contribute with reflections about emerging issues imbricated in algorithmic experiments and their interaction with images.

4
  • RODRIGO PHELIPE RODRIGUES LOPES
  • Consumption and tween identity expression in digital content produced by female child-teenagers

  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • BRENDA LYRA GUEDES GURGEL
  • IZABELA DOMINGUES DA SILVA
  • ROGERIO LUIZ COVALESKI
  • SORAYA MARIA BERNARDINO BARRETO JANUARIO
  • Data: Aug 20, 2021


  • Show Abstract
  • Amidst the Covid-19 pandemic, the increasing popularity of TikTok enabled a large part of its content to go beyond the limits of the platform. At that time, the world was confronted with predominantly white young girls dancing in front of their cameras. Wherever they recorded their performances, their backdrops would frequently display their shared social and economic privileges. The above listed characteristics, altogether, constitute the tween, a female identity that takes place between late childhood and early teenhood, an identity also inherently connected with consumer culture. This ideal model of femininity is heavily spread through contemporary media, approaching and encouraging young girls to transport their identity choices to the scope of consumption. Hence, given the growing engagement of young people online, this research aims at understanding how consumption is mobilized by Brazilian young female digital influencers on TikTok to outline and express their tween identities. With the purpose of achieving the mentioned goal, an Analysis of Moving Images (ROSE, 2015) was run, showing broader results. We identified what seemed to demonstrate a transversality and a multifunctionality of consumption. Goods and practices associated with that activity can be seen among different types of content those young influencers post on their TikTok profiles. The former elements supported the efforts the girls made to express several traits that position themselves within the archetypical model labeled as tween.

5
  • MATHEUS DE ARRUDA MORAIS
  • EL SANTO, Lucha Cinema and Mexican Culture.

  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • ANGELA FREIRE PRYSTHON
  • FERNANDO WELLER
  • Data: Aug 23, 2021


  • Show Abstract
  • This essay analyzes the connections between the body and the arts of Cinema and Lucha Libre through the filmography of the Luchador, actor and cultural icon El Santo, real name Rodolfo Guzmán Huerta. The analysis is made within the context of the Cinema and culture of Mexico between the decades of 1960 and 1980, understanding amalgamation, appropriation and conflict in the filmography and the cultural contexts in question. The research also reflects how this cinema makes evident the national imagery of Mexico, in an outlook colored by concepts such as miscegenation, religious syncretism and colonization. The work sees El Santo’s work through four main films: El Santo Contra los Zombies (1961), El Santo, el enmascarado de plata, Vs. la Invasión de los Marciano (1966), El Santo Contra Las Lobas (1973), e Mistério en las Bermudas (1977).

6
  • RAYANNE EWELLYN DE ALBUQUERQUE
  • PRODUCTION OF NEWS DURING THE COVID-19 PANDEMIC: impacts of the "new normal" on the productive routine of women journalists

  • Advisor : GIOVANA BORGES MESQUITA
  • COMMITTEE MEMBERS :
  • ANA MARIA DA CONCEICAO VELOSO
  • ANA PAULA BORNHAUSEN DA SILVA BANDEIRA
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • GIOVANA BORGES MESQUITA
  • Data: Aug 26, 2021


  • Show Abstract
  • Labor dynamics underwent changes in the context of the covid-19 pandemic, such as the adoption of the home office and the adaptation of the home environment to accommodate the demands of the professional field.
    Journalism was also impacted, since it is a social practice, marked by a process of permanent reinvention (ADGHIRNI, 2012), and it was crossed by changes in the way of investigating the news and contacting sources, activities often carried out with personal equipment and adapted to what is possible in the home environment. With this, the boundaries between the public and the private were blurred, enhancing the accumulation of productive and reproductive labor by women. Our research problem sought to understand the impacts generated by the pandemic on the productive routine of journalists who work in the media located in the Federal District, in Brasília, in the 'Politics' section, and how they interfere in the production of news. The specific objectives are centered on showing what are the changes in this routine during the pandemic; describe the implications of being a woman in the professional journalism market; define what are the impacts of labor changes on women's productive routine; describe how the impacts on the working conditions of women journalists affect the production of news and understand what is the perspective of these women on the moment they are going through. For this, we carried out a literature review; open, semi-structured interviews with journalists from different media and age groups; and a qualitative content analysis of these journalists' oral records. We will use as theoretical support studies on the theory of journalism (VIZEU, 2014; TUCHMAN, 1999; ROCHA, 2018; BERGAMO; MICK; LIMA, 2012; TRAVANCAS; 1993) and the Political Economy of Communication (MOSCO, 2010; VELOSO; 2013). In addition to these perspectives, we will use Habermas (1984) and Silvia Federici (2017) to discuss the structural change in the public sphere, also relying on studies on symbolic violence(BOURDIEU, 2002) and gender (SAFFIOTI, 2004; HIRATA, 2009 ). The results of this study point to the existence of new newsworthiness criteria during the pandemic and the overload of journalists, with impacts on the social construction of reality through news.

7
  • SARA REBECA PAULINO DE BRITO
  • Narrating yourself in relation: building intimacy and memory of Brazilian documentarists
  • Advisor : LAECIO RICARDO DE AQUINO RODRIGUES
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • MARIANA ARRUDA CARNEIRO DA CUNHA
  • Data: Aug 27, 2021


  • Show Abstract
  • Subjective documentary, first-person documentary, personal documentary -designations that are part of the same contemporary trend, which is accentuated in the 21st century: the centrality of the self. The films Os dias com ele (Maria Clara Escobar, 2012), Person (Marina Person, 2007) and Diário de uma Busca (Flávia Castro, 2010) are some examples in the Brazilian documentary of narratives in which the author adopts confessional practices and expresses herself in the first person. These are films in which, through the reconstruction of a lost memory of absent parents, the filmmakers narrate their own stories – to narrate oneself in dialogue with becoming. The objective of this research is to investigate how the studied filmmakers use documentary language to write and present their stories. Analyzing the films, we identified three main schemes: the filmmakers' self-inscription (body and voice), the use of archives (images and documents) and the construction of a narrative of themselves in relation (with the familiar other). The organizational element of the discourse in these films is the search, this affective force that leads the filmmakers to build a narrative about their parents, about themselves and about the journey in which they are inserted.

8
  • LILIAN MOREIRA DE ALCANTARA
  • História do cinema latino-americano; cinema de mulheres; Sara Gómez; Matilde Landeta;

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • PABLO PIEDRAS
  • IZABEL DE FÁTIMA CRUZ MELO
  • Data: Aug 31, 2021


  • Show Abstract
  • A partir da década de 1980, com a apropriação das teorias feministas do cinema pelas realizadoras latino-americanas e do conceito “cinema latino-americano” impulsionado pelos movimentos dos Novos Cinemas, surgiram críticas em relação a ausência de nomes femininos na História do Cinema da América Latina. A partir disso, a necessidade de mapeamento e reconhecimento das realizadoras latino-americanas. Nesta dissertação, através da investigação em jornais, críticas e trabalhos acadêmicos buscamos compreender a trajetória que duas realizadoras e suas obras percorreram para estarem na história. Matilde Landeta, mexicana, realizou filmes no cinema industrial, nos fins dos anos 1940 e só teve sua trajetória dada a conhecer no ano de 1975, Ano Internacional da Mulher. E Sara Gómez, que realizou 17 documentários e 1 longa-metragem de ficção, nos anos 1960 e 1970 em Cuba, e só teve sua obra revisada, a partir dos anos 1980, após uma homenagem em Paris. Este trabalho investiga os caminhos percorridos pelas diretoras e suas obras do esquecimento à história.

9
  • LÍVIA MARIA DANTAS PEREIRA
  • What do drag queens sing? Limits and disputes on the categorization of drag queen music production in Brazil.

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • GABRIELA MACHADO RAMOS DE ALMEIDA
  • JEDER SILVEIRA JANOTTI JUNIOR
  • THIAGO SOARES
  • Data: Sep 30, 2021


  • Show Abstract
  • This thesis’ main objective is to investigate how the music produced by drag queens in Brazil works within the classification systems of musical genres. More specifically, I seek to tension the notion of musical genre, indicating extra-musical aspects as equally important for the categorization of music. Articulating theories of Performance Studies (TAYLOR, 2013) and musical genres (FRITH, 1996; BRACKETT, 2003; JANOTTI JR. 2003, 2006; LENA, 2012; FABBRI, 2017; JANOTTI JR. and PEREIRA DE SÁ , 2019), I seek to debate the musical genre beyond a fixed classification anchored to certain sound characteristics. With the writings of musicologist Georgina Born (2016) on the idea that musical genres are capable of forming imaginary universes I argue that what is called drag music is a label that can function as a musical genre by articulating sensitive experiences of identity and belonging. Thus, I bet on the understanding of drag music as a sensitive and imagined arrangement of pop music that operates within a classification system, functioning as a musical genre in certain contexts that unites artists, fans and productive and commercial processes around rules that are in constant mutation. Palavras chaves em português: gênero musical; drag music; estudos de performance.

10
  • THAYNÁ STEPHANY DE ALMEIDA TORELLA
  • A exibição da medialidade para análise da curadoria numa apropriação do gesto.

  • Advisor : LAECIO RICARDO DE AQUINO RODRIGUES
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • FÁBIO ALLAN MENDES RAMALHO
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • Data: Oct 4, 2021


  • Show Abstract
  • Este trabalho visa identificar uma “medialidade” e posterior gags numa leitura do gesto (AGAMBÉN, 2015) curatorial da segunda edição do Festival Internacional de Cinema de Realizadoras (FINCAR), que são traduzidas aqui como a identificação de uma metodologia que se exibe (medialidade) e de características singulares (gags) que denotam algo novo que surge dentro de uma tradição curatorial de cinema. Introduz-se a curadoria de cinema a partir do campo de estudos de festivais, como uma das possibilidades de leitura dos festivais cinematográficos como um fenômeno, seguindo por localizar o episódio local que aconteceu na cidade do Recife, o “Que porra é cinema de mulher?”, como um exemplo de luta política das mulheres do audiovisual recifense contra a estrutura hegemônica patriarcal e machista. Seguindo para a criação do FINCAR e localizando a segunda edição que ocorreu no ano de 2018 a ser analisada, de forma a identificar que um novo modus operandi em curadoria de cinema se apresentava.

11
  • HOULDINE NASCIMENTO E SILVA
  • O cinema de Walter Salles - ficção, realidade e a relação com a periferia

  • Advisor : LAECIO RICARDO DE AQUINO RODRIGUES
  • COMMITTEE MEMBERS :
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • MARCELO MONTEIRO COSTA
  • Data: Oct 19, 2021


  • Show Abstract
  • resumo

12
  • PHELIPE DANIELE RODRIGUES DA SILVA
  • “Contexto histórico e "luta pelo significado" nos relatos de influenciadores digitais vivendo com HIV”

  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • DIEGO ANDRES SALCEDO
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • LUIZ MARCELO ROBALINHO FERRAZ
  • Data: Dec 17, 2021


  • Show Abstract
  • RESUMO

13
  • TATIANA NOTARO MONTEIRO NUNES
  • Where is a character that should be here? - AIDS-news and the silencing of people with HIV

  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • CARLA PATRICIA PACHÊCO TEIXEIRA
  • DIEGO ANDRES SALCEDO
  • HEITOR COSTA LIMA DA ROCHA
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • Data: Dec 20, 2021


  • Show Abstract
  • This Masters dissertation aims to understand the behavior of AIDS-news today, 40 years after the beginning of the epidemic caused by the HIV. We used quantitative and qualitative analysis of articles published on Portal G1 each December from 2015 through 2019. We researched the history of HIV and AIDS in the media, the exploration of themes by the mass media, the construction of the idea of inherent death, and the link of the key population to the virus, analyzing the newsworthiness and silencing criteria, based on the recommendations of Unaids-UN and in the parameters of Subjectivity Journalism. We used "Red December" a period dedicated to the subject, as a guide for the clipping of journalistic content submitted to the French Discourse Analysis. Our analysis indicates that currently there is a “cooling down” of the news and silencing of the people living with HIV. In addition to the virus losing its novelty, there are a lot of articles that only reproduce statistical data on the infections, putting people as numbers, with a narrative that creates a gap between HIV/AIDS and the general population. We find a discourse much milder than four decades ago, much more careful when reporting on AIDS and all its subjects - but which, because of its politeness, is distant, inoffensive, and very impersonal in an insistent anonymous and faceless third person.

14
  • ANTONIO MAGALHAES PORTO LIRA
  • ITAMARACÁ – SUN OF JAMAICA: SCRIPTS OF COLONIALITY IN MUSIC BREGA BY REGINALDO ROSSI
  • Advisor : RODRIGO DO ESPIRITO SANTO DA CUNHA
  • COMMITTEE MEMBERS :
  • BRUNO PEDROSA NOGUEIRA
  • JEDER SILVEIRA JANOTTI JUNIOR
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • THIAGO SOARES
  • Data: Dec 30, 2021


  • Show Abstract
  • The present work is an essay that intends to analyze the coloniality
    itineraries that cross the Brega music of the Pernambuco artist Reginaldo
    Rossi. For this, the concept of the script according to Diana Taylor and the
    idea of coloniality according to the researcher Aníbal Quijano is used, starting from the analysis of the songs Férias em Itamaracá (1987), Itamaracá – Sun of Jamaica (1985), Recife (1980) and Recife, Minha Cidade (1984) and the understanding of Brega music in Pernambuco as a musical genre that is related to specific territoriality. Following the authors’ ideas linked to decolonial studies such as Antonio Benítez-Rojo and Denise Ferreira da Silva, it is understood that Brega music in Pernambuco is part of a continental context and repeats, in the territory of Pernambuco, structural dynamics of the colonial formation of the Americas. From the analysis of the songs, we seek to investigate how these dynamics are presented in the context of Pernambuco and permeate both the themes of Reginaldo Rossi and the debate that took place in 2017 on the site of Brega music in public cultural policies in the State of Pernambuco. Supporting the perspective of Durval Muniz de Albuquerque Jr. on the construction of northeastern regionalism, we start from the hypothesis that these public policies bring an epistemology of thinking about culture that has its origins in authors such as Gilberto Freyre and the construction of the idea of Brazilian Northeast.

Thesis
1
  • MARIANA FERREIRA REIS
  • DAS RUAS ÀS REDES: RELAÇÕES DE PRODUÇÃO E COMUNICAÇÃO NOS NOVOS ARRANJOS DE TRABALHO DO JORNALISTA

  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • THIAGO SOARES
  • DIEGO ANDRES SALCEDO
  • MARIA SALETT TAUK SANTOS
  • ROSELI APARECIDA FÍGARO PAULINO
  • Data: Jun 16, 2021


  • Show Abstract
  • RESUMO

2
  • MARIANA MACIEL NEPOMUCENO
  • "Images of the Tragic and Allegories of Pain"
  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • JOSE AFONSO DA SILVA JUNIOR
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • FRANCISCO SA BARRETO DOS SANTOS
  • ANA TAIS MARTINS PORTANOVA BARROS
  • Data: Jul 15, 2021


  • Show Abstract
  • This research seeks to map images that approach a perception of the world marked by the experience of the tragic. Noticing the possibility of evidence or tracing unresolvable conflicts, terrible fate, falling image, and destruction of the subjective world aligned with reality outside the subject. I am interested in images circulating in Brazil, mainly since 2013 and circulating in the recent political scenario. Images that arise in journalism and in visual arts and extrapolate an individualexperience of suffering, reaching aesthetic and political meanings. Could this movement be mapped and arranged as a constellation of collective pain experience? I invest in the notion of allegory as a theoretical tool for the methodological practice of articulating these images, even without a sense of unity among themselves, and going beyond the dynamics that are being exhibited. Here, an allegory is not only a synonym for metaphor, but as a constitution of a parameter that allows the immediate meaning of the image to be opened. The overall objective is to understand how images selected as possible remote experiences in Brazil, although it is aesthetic that relates a past and present. Some of the hypotheses that are tested are: 1) observe the occurrence of a tragic experience as a response and construct a form of sensibility (aesthetic) in the face of moments of intensification of the perception of vulnerability of human life; 2) to test the viability of the allegory concept as a methodological tool for the study of images; 3) the possibility of understanding street protests and demonstrations as a way of reviving ritualistic dimensions that enhance symbolic images; 4) propose a dramatic theory of images, thinking of them as actors and acting agents of contemporary theater experience.

3
  • JOÃO ANDRÉ DA SILVA ALCANTARA
  • Performatividades do Sertanejo Universitário

  • Advisor : JEDER SILVEIRA JANOTTI JUNIOR
  • COMMITTEE MEMBERS :
  • JEDER SILVEIRA JANOTTI JUNIOR
  • THIAGO SOARES
  • FRANCISCO DAS CHAGAS ALEXANDRE NUNES DE SOUSA
  • ROSAMARIA LUIZA DE MELO ROCHA
  • TOBIAS ARRUDA QUEIROZ
  • Data: Jul 15, 2021


  • Show Abstract
  • RESUMO

4
  • ANA CELIA SOUZA DE SA LEITAO
  • News and Expanded Content: Collaborative Information on Diario de Pernambuco and NE10 Facebook Pages.
  • Advisor : HEITOR COSTA LIMA DA ROCHA
  • COMMITTEE MEMBERS :
  • HEITOR COSTA LIMA DA ROCHA
  • GIOVANA BORGES MESQUITA
  • ALFREDO EURICO VIZEU PEREIRA JUNIOR
  • KAROLINA DE ALMEIDA CALADO
  • IVO HENRIQUE FRANÇA DE ANDRADE DANTAS CAVALCANTI
  • Data: Jul 29, 2021


  • Show Abstract
  • This research analyzes the construction and diffusion of news on Facebook, in addition to the re-articulation and expansion of information on fanpages of media vehicles on this social network platform, considering the interactive and participatory dynamics between journalism and the public. The theoretical path addresses cooperative production on the internet, digital journalism and news. The research corpus is composed of journalistic and the public content about the 2018 Elections in Pernambuco, published on the pages of Diario de Pernambuco and NE10 on Facebook. Data were evaluated in the light of qualitative content analysis. Five categories of analysis were identified: Repositioning of the Public; Information Networks Between Journalism and the Public; Textual and Spatial Reordering of News; Online Attributes as a Means of Extension of the Digital Narrative; Dynamism of Information. The results show a redesign of the news. It becomes fragmented, hypermediatic, non-linear, multimedia, multidirectional and, notably, collaborative, associating professional content (reordered in its structure and dynamics) to expanded content (material and values from the public) in the social environment of the page or expanded news environment (interactive space of the fanpage physically and socially linked to the news). In an amplified conception, the informative product is translated into professional news, produced in journalistic newsrooms, and into expanded content, generated by the public in the interactive area of the posts. Together, professional and non-professional elements form the information set in the relational environment of Facebook.

5
  • STHAEL LUIZA ALEIXES FIABANE
  • Peripheral pop as a media category
  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • ROGERIO LUIZ COVALESKI
  • NINA VELASCO E CRUZ
  • THIAGO SOARES
  • DENISE COGO
  • VANDER CASAQUI
  • Data: Aug 31, 2021


  • Show Abstract
  • Here we start with a categorization of the vernacular (FIABANE, 2016) intertwined with the popular as cultural and communication instances that, when interacting with a media system, cross massive communication. This, in turn, implies institutional, market places and a media culture. We note, however, that the technological scenario provided by digital social networks makes it possible to identify gaps in the limits historically established by the entertainment industry. In this sense, both the mediatization of the popular subject's daily life in digital social networks configures (in many cases) a communication for many spectators and is, therefore, massive, as is this overexposure that makes possible the transmediation of the digital to the traditional media. The latter, in turn, configure spaces that commonly restrict the appearance of individuals of peripheral popular origin — including because this participation is related to the notion of scandal (BIELETTO-BUENO, 2018). As for this notion, social markers of race, class (and regionality which, in this work, appears as a character that should be considered in an intersectional debate) trigger polices and policies that deny the “vulgar” and determine what is uncultured. It is the formation, role and language of the popular subject — theoretically supported by the concepts of carnivalization (BAKHTIN, 1999)  and the tactical mode of operation (DE CERTEAU, 1998) and how it acts (and relates to) with the spaces of visibility that determine the transition from the rural/urban to the media, in other words, the transit from the popular-people to the popular that conjectures popularity.

6
  • LIGIA COELI SILVA RODRIGUES
  • Look around one’s surroundings – a pedagogy of journalism visuality

  • Advisor : CAROLINA DANTAS DE FIGUEIREDO
  • COMMITTEE MEMBERS :
  • RAQUEL RITTER LONGHI
  • DACIL SUSANA HERRERA DAMAS
  • CAROLINA DANTAS DE FIGUEIREDO
  • FERNANDO FIRMINO DA SILVA
  • JOSE AFONSO DA SILVA JUNIOR
  • RODRIGO DO ESPIRITO SANTO DA CUNHA
  • Data: Nov 18, 2021


  • Show Abstract
  • This thesis inquires  into which forms of a pedagogy of seeing emerge from journalism when it is possible to look around one’s surroundings through spherical videos, made with cameras that record images in 360 degrees. It is advocated for the need of a pedagogy of journalism visuality, remarking that offering what to see differs from teaching how to see, regardless of the visual technology being used. Methodology is of quali-quantitative nature, which includes a both theoretical and conceptual literature review; the notion of 360-degree telejournalism being built for this study; semi-structured interviews with scholars who study such theme, and journalist; and a exploratory, descriptive and analytical research through mapping experiences and building an inventory of audiovisual pieces. Empirical corpus encompasses 344 videos, published by 28 media entities in Brazil, from 2016 to 2019. Among the results, it is worth highlighting: a narrow applicability of the pedagogies expected from the 360-degree technology; a poor employment of immersion and presence effects; need for improving practices related to looking around one’s surroundings; and a materiality which, after being analyzed, suggests a disagreement with the uses expected within scholarly knowledge on journalism and what it stablishes as uses for such cameras. In order to avoid both an erratic view, and one that is close to visual dispersion, we present as propositions the intent of use for such format, claimed here as a resource that enable to gaze upon one’s surroundings, considering potential visual areas where symbolic cues are manifested, offering more robust understandings over the facts.

2020
Dissertations
1
  • PALOMA SOUZA DE CASTRO MELO
  • Understanding Naming Rights: an analysis of sponsorship as a strategy advertising in sport


  • Advisor : ROGERIO LUIZ COVALESKI
  • COMMITTEE MEMBERS :
  • ROGERIO LUIZ COVALESKI
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • ARY JOSE ROCCO JUNIOR
  • Data: Feb 13, 2020


  • Show Abstract
  • The sports scene remains as one of main contact channels with the consumer's daily life. Upon understanding the sports world as a space for entertainment, sports brands and entities compete for the attention of the so-called The Elusive Fan (REIN; KOTLER; SHIEDLS, 2008). As a result the sports market is interpreted as a business and an opportunity to put up spectacle (DEBORD, 1997). Sponsorship categories, for instance, generate especial opportunities for the promotion of an investing company. This paper aims at discussing a particular kind of sponsorship known as Naming Rights - used by companies in Brazil's sports scene - in order to understand what it means as well as its use also as a advertising strategy. To do so, this work's supporting literature brings concepts such as Sports Industry (PITTS; STOTLAR, 2002); Sports Marketing (CARDIA, 2004); Spectacle Sport (BORDIEU, 1989) and Sponsorship (MELO NETO, 2003). Ultimately, our research takes care of conceptualizing the Naming Rights by considering another look at this term; besides provide a diagram in order to outline the sponsorship in the promotional mix and to recognize the role of NR in sports. In-depth interviews (FARBER; FELERICO; GOMIERO; MARONI; ROCCO JR., 2019) are presented and analyzed as a means to reinforce over the theoretical support given here. Understanding the nature of Naming Rights will aid the development of sports sponsorship throughout Brazil, whether via facilities, events or teams.

2
  • CAIO TÚLIO OLIMPIO PEREIRA DA COSTA
  • THE SENSITIVE EXPERIENCE IN IMMERSION IN VIDEO GAMES
  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • NATHAN NASCIMENTO CIRINO
  • Data: Feb 19, 2020


  • Show Abstract
  • The current research analyses how videogames provide immersion in primarily simulated worlds through the experience of playing to the players. It carries out immersion and sensible experience as theoretical and methodological perspectives, considering its intrinsic essential elements to the comprehension of the relations of game-gamer (environment-individual). It regards discussions on projection-identification, avatar, living results, subjectivity, and immersive triggers, as well as multidisciplinary fonts while treating its object, considering the communications field of study as privileged. It presents a research corpus in order to strengthen the critical thinking on this transport and interactions, applying group monitoring and methods of participatory observation as analytical instruments. The research aims at the registration of how the experience of conscience immersion occurs, identifying characteristics that differs one from another, comprehending affective mobilizations experienced and verifying if this process is able to create ideas and thoughts that could reflect on the daily life of the user.

3
  • DAVID THYAGO LUIZ SILVA
  • The boat and the wind
  • Advisor : EDUARDO DUARTE GOMES DA SILVA
  • COMMITTEE MEMBERS :
  • EDUARDO DUARTE GOMES DA SILVA
  • LAECIO RICARDO DE AQUINO RODRIGUES
  • FABIO CAVALCANTE DE ANDRADE
  • Data: Feb 19, 2020


  • Show Abstract
  • Brazilian author's cinema of the 2010s was a rich one not only in volume of production, but especially in its ability to bring to surface, within their respective narrative regimes, some anxieties and desires that are consistent with the sensitive experience of inhabiting great urban centers and, consequently, their modern projects of existence. Using a wide selection of 16 films (14 feature films and two medium-length films) from this crop, screened between 2011 and 2019, this research intends to take a walk inside these productions and weave them in such a way as to bring together, in constellations of images, some common gestures that this filmography reveals. Gestures of scratching monuments, contemplating landscapes, standing before the fire and, finally, of building ruins. From each of these constellations, four different cities will be fictionalized: Motinrama, Mirágides, Agnis and Derrelísias. Each of them has a nuclear emotional epicenter to its subjective existence. In order to visualize and feel what affections this Brazilian cinema triggered during the decade, this thesis aims to make two central methodological bets: the creation of an optical and haptic mapping of the films (Giuliana Bruno) and, simultaneously, the use of constellations of images, connected by their symbolic intensities (Aby Warburg).

4
  • GABRIEL ALBUQUERQUE SILVA
  • “KondZilla e redes de música pop periférica: estética, mercado e sentidos políticos”

  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • THIAGO SOARES
  • JEDER SILVEIRA JANOTTI JUNIOR
  • RICARDO CESAR CAMPOS MAIA JUNIOR
  • Data: Feb 19, 2020


  • Show Abstract
  • Fundado em 2012 e com sede em São Paulo, a produtora de videoclipes e canal do YouTube KondZilla está no centro do processo de mainstreaming do funk brasileiro. Em setembro de 2018, o canal da KondZilla teve o primeiro videoclipe brasileiro com mais de 1 bilhão de visualizações no YouTube. Um ano depois, em outubro de 2018, a KondZilla ultrapassou o cantor canadense Justin Bieber e tornou-se o terceiro maior canal do YouTube mundial e o maior da América Latina em números de inscritos. Este trabalho tem como proposta analisar justamente os efeitos, causas e consequências deste direcionamento pop do funk através da KondZilla, buscando analisar suas implicações estéticas, comerciais e políticas. Partimos da ideia de Rede de Música Brasileira Pop Periférica (PEREIRA DE SÁ, 2017), para entender como gêneros musicais diversos se acumulam, conectam e interpenetram no ambiente da cultura digital contemporânea e como a KondZilla atua nessa esfera múltipla e dinâmica negociando sua performance para formar redes com mercados mais amplos, além do nicho do funk

5
  • BRENO MOTA ALVARENGA
  • POPULAR MUSIC IN AQUARIUS: AN ANALYSIS OF THE USE OF SONGS PRE-EXISTING IN THE FILM NARRATIVE
  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • ANGELA FREIRE PRYSTHON
  • FERNANDO MORAIS DA COSTA
  • Data: Mar 5, 2020


  • Show Abstract
  • This dissertation seeks to investigate the possibilities of using the popular song in cinema, analyzing what new meanings it is able to provide in relation to orchestrated musical themes, considering mainly the elements that differentiate it, such as lyrics, pre-established associations in a certain culture and its geographic and temporal context. For this reason, it proposes a case study of the film Aquarius (2016), by Kleber Mendonça Filho. Starting from the concept of nostalgia, the research aims to understand how the songs in the narrative are able to establish a nostalgic atmosphere in the film soundscape. Taking into account the nostalgic aspect of the main character and of the plot in general, this thesis proposes to relate this nostalgic soundscape to Clara's development, locating musical elements that help in the construction of this character. In addition, the contextualization of Aquarius in relation to the other works of the director allows for a correlation between the films, revealing an authorial mark of Kleber Mendonça Filho permeated by the use of popular song.

6
  • EMILLY BELARMINO COSTA DE OLIVEIRA
  • The Instaseries Phenomenon: The Aesthetics of Serial Instagram Micronarratives
  • Advisor : RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • COMMITTEE MEMBERS :
  • RODRIGO OCTAVIO D AZEVEDO CARREIRO
  • EDUARDO DUARTE GOMES DA SILVA
  • NATHAN NASCIMENTO CIRINO
  • Data: Mar 26, 2020


  • Show Abstract
  • The project aims to understand the interrelationships between new media and audiovisual productions, specifically the serial fictions available on the Instagram application platform. Named social cinema, Instaserie and Nanoserie by the app's own creators, it is believed that these productions, thanks to their hybrid and multimedia language, narrative rhythm, the short duration of episodes, style and editing, bring new features to series productions distributed online. Our journey will start with a debate about amateur images, their emergence, confrontations and their growing proliferation with the emergence of the internet. We will move on to a discussion about increasing serial culture, focusing on network consumption, until we reach the idealized and disseminated productions in online environments, focusing on Instagram. As we move further into the discussion on Instagram, we will introduce the phenomenon of Instaseries in order to understand its origin and main features. Finally, we will try to identify, through the productions of the brazilian group @1Quarto, the aesthetic, narrative and visual processes, in addition to the possibilities of parallel interaction resources that are offered to users, aiming to understand how the experiments arising from this phenomenon have affected the audiovisual market.

7
  • JYAN CARLOS SALES DE FRANCA
  • 'MAGUERITE DURAS E INTERTEXTUALIDADE: AS INTERSEÇÕES DO CINEMA E DA LITERATURA EM SUA OBRA"

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CRISTINA TEIXEIRA VIEIRA DE MELO
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • Data: Jul 26, 2020


  • Show Abstract
  • RESUMO

8
  • LARISSA VELOSO ASSUNÇÃO
  • I DON'T FEEL LIKE I BELONG: constellations of melancholy in the cinema of Chantal Akerman and Jonas Mekas
  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • NINA VELASCO E CRUZ
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • MARIANA ARRUDA CARNEIRO DA CUNHA
  • Data: Jul 29, 2020


  • Show Abstract
  • This research seeks to investigate the melancholic atmospheres and the ways in which space and landscape are created in the nody of work of Chantal Akerman and Jonas Mekas. In this comparative look between the two filmographies, this work focuses on issues related to displacement through space, the urban wanderings that both filmmakers undertake, and the constant feeling of non-belonging that cross their works. Thus, spatiality is revealed as the guiding axis of the research, pointing to interdisciplinary approaches between cinema and architecture, for example. In addition, the investigations on the films are based on the consideration of the materialities of these images, having as a guiding thread of analysis the notion of melancholy and its aesthetic reverberations in the spaces and landscapes registered by these filmmakers.

9
  • JULIANA SOARES LIMA
  • CORPOS E PAISAGENS NO CINEMA DE CLAIRE DENIS

  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • CATARINA AMORIM DE OLIVEIRA ANDRADE
  • MARIANA ARRUDA CARNEIRO DA CUNHA
  • Data: Aug 27, 2020


  • Show Abstract
  • RESUMO

10
  • MONICA ESTER DA SILVA
  • THE VIVIAN MAIER CASE: approaches to authorial identity and posthumous legitimation
  • Advisor : JOSE AFONSO DA SILVA JUNIOR
  • COMMITTEE MEMBERS :
  • JOSE AFONSO DA SILVA JUNIOR
  • NINA VELASCO E CRUZ
  • JOAO GUILHERME DE MELO PEIXOTO
  • Data: Sep 8, 2020


  • Show Abstract
  • This research looks at the recent discovery of Vivian Maier's negatives and his posthumous rise and public legitimation. Found by chance in a Chicago auction house, Maier's immense photographic archive was completely dispersed and re-appropriated, and was later shared online by one of the collectors who purchased the material. Soon the images attracted attention and achieved fame, causing Maier to be quickly legitimized as an icon of documentary photography. The relevance of this discovery is obvious; however, since it is a consecration that had occurred posthumously, some questions become substantial: Maier did not proclaim herself as an artist and never published or sold her photographs before, which leads us to question her authorial identity and the subsequent artistic legitimation of his photographic legacy. As a result of these singularities, we followed the course of his climb highlighting the discursive and communicational approaches that shape his public character and ratify the value of his photographic heritage, using as a foundation the complete biographical incursion of Maier
    published by Pamela Bannos, the studies on authorship and work discussed by Michel Foucault and Clarissa Diniz's observations about the legitimating dynamics that move the gears of the art system, which led us to a more diligent observation of the narratives that inhabit the core of the Vivian Maier case and the methods that communicate her public reception as a whole.

11
  • PEDRO ALVES FERREIRA JUNIOR
  • DO YOU HAVE GOGO, DEAR? " SYMBOLIC DISPUTES IN RECIFE BREGA MUSIC NETWORK
  • Advisor : THIAGO SOARES
  • COMMITTEE MEMBERS :
  • THIAGO SOARES
  • JEDER SILVEIRA JANOTTI JUNIOR
  • JULIANA FREIRA GUTMANN
  • Data: Sep 9, 2020


  • Show Abstract
  • The presence of women in the brega music from Recife brings to light asymmetries of gender, race and social class that present themselves in a network, from identity dynamics, affections and performance values that, while negotiating with the figure of the American pop diva, they also reappropriate the tradition of the romantic singer built in Brazilian music, since the 20th century, for the construction of a brega femininity. This work intends to analyze, in a qualitative way, the associations formed by the controversies and symbolic disputes based on media misunderstanding starring the singers Eliza Mell and Michelle Melo, here entitled “tem gogó, querida?”, which occurred in October 2018. Using a methodology inspired by the Actor-Network Theory (LATOUR, 2000; 2005) and appropriated by Simone Pereira de Sá (2013; 2014) as “cartography of the treta”, it is proposed to track actors who perform their tastes and values regarding the female presence in brega music. The "treta" here is taken as a media event from which it is possible to observe disputes regarding voice, body, femininity and age in brega music. The analyzed episode suggests that moral disputes over gender and value of performance of what it means to sing well in brega music are fundamental to the spread and longevity of this episode in digital culture.

12
  • CAROLINA LUIZA TELES RAMOS DE VASCONCELOS
  • Scientific dissemination in Jornal do Commercio: a study on the coverage of the triple epidemic of dengue, zika and chikungunya in Pernambuco
  • Advisor : ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • COMMITTEE MEMBERS :
  • ISALTINA MARIA DE AZEVEDO MELLO GOMES
  • HEITOR COSTA LIMA DA ROCHA
  • DIEGO ANDRES SALCEDO
  • PAULA REIS MELO
  • Data: Dec 28, 2020


  • Show Abstract
  • This paper makes a study about the scientific dissemination in the Press, using the context of the dengue, zika and chikungunya epidemic, in Brazil, among the years of 2015 and 2017 and, also, the discovery of the cases of microcephaly and other congenital malformations in babies caused by the virus of Zika. During this period, Pernambuco was the state in which attention turned due to the number of cases and the role of local scientists in undertaking research that could explain the causes and consequences of the triple epidemic. Based on the reflections on Bakhtin and Charaudeau's discourse, this study analyzes how the coverage of Pernambuco press was at the time. For this, the news and reports from Jornal do Commercio were selected in a period that comprises two years: from June 2015 to June 2017. Based on the work of selection and thematic categorization of the collected material, the objective was to identify which space was given to science in the periodical and which speeches on the subject of arboviruses were produced by Jornal do Commercio at the time. With the analysis, we observed that the coverage of the newspaper followed a logic aligned with the discourse coming from the health authorities of the state, without deepening the social issues that cause the mosquito’s proliferation, in addition to promoting an educational action, however superficial, which failed to provide a change in perspective in the treatment of science on the newspaper pages.

2017
Dissertations
1
  • MANUELLA TEIXEIRA VIDAL
  • TELEVISION AND NEW HABITS - BEHAVIOR MAPPING FROM THE VIEWER IN RECIFE IN THE DIGITAL SCENARIO
  • Advisor : KARLA REGINA MACENA PEREIRA PATRIOTA
  • COMMITTEE MEMBERS :
  • KARLA REGINA MACENA PEREIRA PATRIOTA
  • ROGERIO LUIZ COVALESKI
  • MARCELA COSTA CARNEIRO DA CUNHA
  • Data: Mar 20, 2017


  • Show Abstract
  • Since its inception, television has been constantly changing. Accompanying the changes in the medium, the behavior of viewers has also been changing over time, especially in the current convergence, multiplatform and digital scenario. Even in this new scenario, in which other screens began to compete with television for the viewers’ attention or to complement and redefine the act of watching TV, the medium continues to occupy a prominent place in the routine of the Brazilian population, but assuming new roles, functions, characteristics and meanings. In order to map the the viewer’s behavior in this current digital scenario, we have developed in this research an ethnographic study of the audience, which compares the habits and relations that the low and high income populations of the city of Recife establish with television. In this sense, the study points out the differences and similarities in TV consumption between the two groups studied and also the behavioral tendencies of these families related to the habit of watching TV in Recife.

2013
Dissertations
1
  • DIOGO GUEDES DUARTE DA FONSECA
  • Subversion in three frames: patterns of intention in the work of Laerte Coutinho
  • Advisor : NINA VELASCO E CRUZ
  • COMMITTEE MEMBERS :
  • NINA VELASCO E CRUZ
  • PAULO CARNEIRO DA CUNHA FILHO
  • MARCELO FARIAS COUTINHO
  • Data: May 29, 2013


  • Show Abstract
  • This work aims the production of comic strips by Laerte Coutinho that started in 2004, when he began to try to subvert this genre, that normally only accept humorous narratives. First, it talk about the particularities of the language of comics, trying to establish the current situation of the academic studies on the field, using works of Groensteen, McCloud, Eisner and Cyrne. To the analysis, it uses the reflections of Michael Baxandall, who proposes that we should look to visual objects using the concept of author’s own intention, realizing how the works respond to social, personal and material contexts, in a historical and esthetical methodology. After that, it observes 31 days of publication of Piratas do Tietê, Laerte’s comic strips published on the newspaper Folha de S. Paulo. This study uses the concept of “troc” – the symbolic and material market in which an artist circulates -, seeing how Laerte creates a new relationship with his public. It looks through the rejection of the humor at Laerte's comic strips; his particular use of the concept of “open work” of Umberto Eco; the proximity he imposes between his comic strips and koans; his references to an erudite and pop cultural repertory; and the way he takes the questions of his work to his life and his body when he goes public about being a transgender, making his own life a defense of art as a way of life.

2012
Dissertations
1
  • GUILHERME HENRIQUE VIEIRA GATIS
  • Amateur porn: the pursuit of real pleasure on the internet
  • Advisor : ANGELA FREIRE PRYSTHON
  • COMMITTEE MEMBERS :
  • ANGELA FREIRE PRYSTHON
  • JOSE AFONSO DA SILVA JUNIOR
  • MARIANA BALTAR FREIRE
  • Data: Apr 30, 2012


  • Show Abstract
  • “Going online”; “My bride decided to show off”; “Pictures of MG-SP couple”; “Boyfriend sets webcam on”. These are just a few titles that identify, on the internet, a phenomenon, analogue to the porn industry: amateur porn. Impulsed by multimedia publication tools, that allow to anyone connected to the web the free distribution of contents, the user has the possibility of not only enjoying, but also participating, producing and distributing amateur material. Amateur porn deals with a notion of “real pleasure”, that's not present in porn industry's productions. Professional, the porn industry replies a format based on a hyperbolic representation of sexual act. In this sense, amateur porn is attractive due to the insinuation of new sensations, that porn industry does not get to reach. Analyzing primordial concepts to the comprehension of amateur porn, as “obscene”, “erotic” and “pornographic” (this one observed since its origin as a mass culture component), this research intends to situate and understand amateur porn as a possible process of the consumer society’s “pornification”, and also as a new aesthetics frontier of the obscene's ways of representation.

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